Traffic is an indicator of consumer engagement and business growth. There are numerous tools and methods you can use for generating traffic to your website. Four years ago, Facebook launched an online marketing tool called Instant Articles. This allows for articles and webpages to load faster on Facebook rather than linking you out and loading a web page.
Facebook is still the most widely used social media platform. Research shows mobile users spend about 90% of their time on mobile apps. This is why Instant Articles can be an advertisers' best friend.
Here are some of the ways Instant Articles helps to drive more traffic to your website.
The formatting of your content determines the rate of consumption. Components of articles such as headers, images captions, and hyperlinks affect how readers consume the content.
Instant Articles ensures that all your content is formatted correctly before publishing. This not only improves user experience but also enhances your Google ranking. The power to change font colors and include logos gives publishers control over branding. A full branding experience makes your product much more memorable.
Loading time is a crucial component of user experience. Slow loading time is responsible for the majority of abandoned searches. Instant Articles are designed to load right within the app. This makes them render up to 10 times faster than web-based content.
Reports indicate that this makes instant articles 70% less likely to bounce. It also increases share rates by up to 30%. That's a big win for any business.
Traffic is good, but quality traffic is even better. The data needs to be analyzed to provide insight into the activity on the website. Instant Articles come with a variety of analytical tools for measuring page views but also additional page depth.
Some of the integrated measurement tools are Chartbeat, Omniture, Google Analytics, and Adobe Analytics. Additionally, it also includes tools like Share. This makes it possible for publishers to test article headlines to discover which type of content resonates with your audience.
Instant Articles' biggest selling point is that users don't have to leave the app to read the full article. Mobile devices are the preferred way of consuming digital content. This means marketers have had to shift their focus to this segment. This is where Instant Articles shine since the whole article can be read right there on the app.
This eliminates the load time and increases engagement levels. It also makes it easier to share the article with other Facebook users instantly. Sharing organically generates traffic to your website. Marketers can directly publish Instant Articles from their Content Management System, thereby saving a lot of valuable time.
Instant Articles allows the publisher to include other ads in their content. This is beneficial in two ways. First, you can easily advertise your content using Facebook ads or through coding. The overall effect of this is generating more traffic to your website.
The second benefit is that you can decide to monetize your content. There are tools available for third-party ad placement in your article, increasing your overall advertising revenue.
Marketers who have integrated Instant Articles are already reaping the benefits. The 1 billion Facebook users cannot be ignored by marketers looking to increase website traffic. The above benefits provide a compelling reason to get on board.
The set-up is quite simple. It's also relatively easy to experiment with minimal onboarding complications. Instant Articles continue to show more promise as a medium for distributing and monetizing mobile-optimized content. The platform continues to get better with time. Online marketing is continuously changing and is more competitive every day.
If you haven't tried Instant Articles for your business, now would be a good time. Start today and enjoy the benefits.
Looking for help? Tired and believing there has got to be a better way?
Let's talk about your business. With over a decade of experience leading companies and transforming lives, and a Master's degree in Org. Development and Leadership, Mike can help you find the best way forward!