Category: Search Engine Optimization

Determining ROI from Social Media and Web Marketing: What Metrics Matter?

December 20, 2018
In this episode of Live with Mike! I dive into an area that is sorely needed and often not setup well. I talk about, "What Metrics Matter? Determining ROI with your Social Media and Digital Marketing." Ready to dive in and learn what metrics you can and should be tracking to truly determine ROI for […]

Top SEO & Digital Marketing Tips for Your Website

November 15, 2018
A new year is here and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website!  Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and […]

An Overview of Google Search Console

August 21, 2018
Track your website performance with Google Search Console. This brief overview covers Google's free tool that provides helpful info on website performance.

YouTube and Pinterest as SEO Tools: Not Just Social Networks

July 19, 2018
It's time to view YouTube and Pinterest as SEO Tools and not just as social networks!  What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let's dive in! Listen Now: [powerpress] Subscribe:  Halftime Mike on […]

How to Integrate Email Marketing with SEO

May 3, 2018
Email marketing can indirectly impact search engine rankings. Strategic marketers can use email campaigns to boost SEO by driving subscribers to the website. Get started with these 4 tips.

Google Analytics Hacks to Improve Your SEO

March 20, 2018
Google Analytics is a powerful tool for understanding your site's traffic. Use these Google Analytics hacks to improve SEO and optimize your marketing strategies to meet your goals and get results.

Get Your Money Keywords with LongtailPro

February 1, 2018
You write articles and blog posts to get your website to the top of the search engine. Is there a way to get to the top of the search page quickly? Use longtail keywords! Longtailpro.com will help you find the keywords that your audience searches for.

How to Land Your Site in Google’s Answer Box

December 28, 2017
Landing in Google's Answer Box can drive visitors to your site while improving your brand awareness. Learn how to get your site in Googles Answer Box.

YouTube Tools to Improve Your Video SEO

September 26, 2017
If you spend money and resources to create video content, then you want people to find it. Just like improving your web copy for Google SEO, you should be optimizing your videos for YouTube's SEO. Here are a few tools to help your videos rank higher on a video search engine like YouTube. 1. YouTube […]

6 Local SEO Marketing Tactics for Greater Search Ranking

July 13, 2017
Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We […]

Keyword Optimization Tips For Getting TOP Rank in Google Search - Build On The Principles Of Evolution

June 28, 2017
Every experienced SEO specialist knows this one thing... Publishing pages and posts without an exact understanding of which keywords we want to target and grow in SERP is a big mistake. How do you get TOP rank? No matter how great your content, if users can’t find it, it doesn't help you. So, if you […]

Keyword Research Tools for Website SEO

June 22, 2017
Keyword research tools for website SEO.  What are they and what is it? Why does it matter?  And...how can you do it? That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game […]

Website SEO Grader and Keyword Tools

May 25, 2017
Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today... In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the […]

Google Mobile First Search is Coming

November 15, 2016
Mobile has officially overtaken desktop as the primary means of using the Internet. Questioning this yet? Look no further than Google's latest change in their algorithm. The internet search giant recently announced that they would release a mobile search index separate from their existing desktop index. This is the way Google scans sites and ultimately […]

Cloud Based Tools For Social Media And Content Marketing

October 5, 2016
Thanks to the innovative techniques and revolutionary marketing strategies, entrepreneurs have better access to global markets. Social media is no longer limited to building contacts and finding entertainment. It also offers pretty lucrative opportunities to business people who want to expand their customer reach. The growth of blogs and websites further prove this fact. And […]

SEO Tips: What Matters Today for Business Websites

March 31, 2016
Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search […]

The Benefits of using LinkedIn Publisher

January 19, 2016
LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]

What Is AgoraPulse?

January 5, 2016
Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with top features for social media management is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. […]

Things To Tweet About

December 31, 2015
Wondering what to tweet about? Here's some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business's values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]

Make Images A Part Of SEO And Social Media Strategy

December 24, 2015
Strong images are an important part of any marketing strategy. The old adage, "show, don't tell", rings doubly true in the realm of marketing strategies that are tailored towards social media platforms. Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement: Optimize your images for […]

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