Whether you’re struggling to establish an online-oriented business or trying to transition your brick-and-mortar business into an online one, establishing a foothold in the e-commerce industry can be tough. This is exactly where brand mentions step in to save the day, helping our brand reach out to a broader customer base in a smart manner.
When happy or prospective customers mention your brand in different mediums such as social media, blogs, forums, etc., it’s considered a brand mention. With enough brand mentions, your marketing campaign gets a positive boost which translates into sales.
If you’ve been focusing on developing your business’s SEO but wondering whether brand mentions will help, here’s everything you need to know.
The main purpose of doing SEO is to gain customer awareness and visibility online for the product or service you’re offering. Brand mentions help you to do just that. Organic brand mentions often align perfectly with backlink building. This slowly pushes your website toward the first few pages of Google. Building your website’s Google ranking is made much easier through brand mentions.
At the end of the day, there’s a limit to how many backlinks Google allows you to throw out on the internet before it penalizes your website for spamming. With organic brand mentions, this problem is alleviated. Thus, this is why big brands emphasize social media marketing so much, as these are the best platforms to build brand mentions.
Furthermore, by observing and analyzing brand mentions, you can easily create new link-building strategies you weren’t aware of. But this strategy often means spending hours poring over online comments to get an idea of how people perceive your brand. You can then look at what you can do to change their perception.
The best way to incorporate brand building and SEO is already provided by some of the best SEO tool providers on the internet. For example, how to find unlinked brand mentions with Ahrefs, one of the leading platforms. Ahrefs allows users to analyze competitors, check backlinks, and more.
Now that you have a clear understanding of how brand mentions help your SEO efforts, it will be helpful for you to get an idea about some of the best ways to get brand mentions online. Some of these techniques require some effort to pull off, but it will be well worth it!
When it comes to brand mentions, social media is definitely king. Facebook was known as the go-to place for most companies to build their brands. But, recently TikTok, Instagram, and Twitter have proven themselves to be better platforms for brand mentions.
If you don’t have social media pages for your brand already, hire a social media manager. They can build your brand presence on different social media platforms and execute the right strategies. These strategies will help to grow your presence through brand mentions.
Organizing and participating in different events makes it easier for people to mention you and your brand. Especially, in their online conversations. While organizing events for a new business might be a bit tough, you can easily participate in events that allow you to establish yourself as an authority on relevant topics.
Some of the biggest brands in the consumer market use this tact to ensure they’re always in mainstream media coverage. Nowadays, digital events are a popular trend, and you can easily appear in them without leaving your room.
If you want your brand to grow, interact with all possible brand mentions online. You can also take the initiative and guest post on someone else’s blog. This can easily generate interest in your brand.
When guest blogging, don’t do it to generate links but rather to help and inform people through your content. Interacting on forums can seem like a waste of time. However, if you’re providing a service, then it’s one of the best ways to interact with potential customers through brand mentions.
Building a brand is not easy. Furthermore, today’s highly competitive online market makes it even more difficult. But with the right SEO strategy and PR team, you can easily turn your fledgling brand into a powerhouse. Take advantage of digital marketing and brand mentions to boost your business. Start implementing brand mentions in your SEO strategy if you haven’t already.