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Is SEO Worth it for Small Businesses

Is SEO Worth it for Small Businesses

SEO is a valuable tool for brand recognition, as we know the amount of time people spend on the internet every day. They are always trying to find something. SEO is the best way to feed the audience’s query. Now, the question comes, is SEO worth it for small businesses?

Small businesses struggle to get an online presence in their initial period. They have a lot to focus on. Compared to the other marketing strategies, SEO is the cheapest. Any business with a well-built website can optimize SEO for its target keywords.

If you operate a small business, you should use SEO to establish a strong online presence and leave the competitors behind. Large enterprises usually have in-house SEO teams. The cost of hiring an in-house SEO team is high. Thus, outsourcing companies have affordable SEO services for small businesses

What is SEO?

Search engine optimization (SEO) is the practice of gradually increasing a website's visibility on search engines like Google, Bing, Yahoo, YouTube, Amazon, DuckDuckGo, etc. Google is the most competitive search engine platform in the world. Millions of businesses are competing to rank on the first page of searches. Businesses that come up first in the top query get more potential traffic.

Why is SEO important for small businesses?

Knowledge-based customers like to search and check before purchasing anything. Search engines guide them to the best of what they are looking for. The benefits of SEO are worth it for small, and large businesses.

Reach Large Number of Potential Customers

According to the most recent data, Google handles over 99,000 queries per second. This equates to about 8.5 billion queries every day (Internet Live Stats, 2022). Every business should take advantage of this vast web population. Small businesses often face difficulties finding new customers. Search engines direct visitors to the top business pages. SEO can be very effective for small businesses if handled properly.

Builds Trustworthy Brand Image

Studies have shown that 80% of customers make purchase decisions when they trust a brand. It takes years to build a brand image if you go with traditional marketing. But, by optimizing your website for search engines you can build your brand's image in less time. Google’s first page builds brand awareness among potential customers. As the brand gets recognized easily, the clicks gained through SEO lead to conversions.

Stay Ahead of Your Competitors

It's difficult to stay in business when your competitors are constantly attempting to steal your customers. Especially after the digitization of industries, all businesses face aggressive online marketing competition. However, SEO brings your website to the top of your competitors' lists.

Ease Your Buyer’s Journey

A part of your online marketing is planning how your customers interact with your sales funnel. When you optimize your website for search engine results, keyword by keyword, it will reduce your buyer’s journey. SEO optimizes the buyer’s journey based on their query. Thus, they can easily find your product or service.

Business Growth Outside Locality

SEO can boost your business's growth internationally. For example, you may run your business in Bangladesh and still get clients from the United States with the help of SEO. Therefore, SEO gives your business more international exposure.

10 SEO Tips for Small Businesses 

Now that you know about the advantages that make SEO worth it for small businesses, you might want to optimize your business as well. Here are some tips for small business SEO.

  1. Index your business on Google Business Profiles to get found by area-based searches.
  2. Boost your site’s loading speed, make your site mobile-friendly, and improve your technical SEO
  3. List your business in business directories like Clutch, G2, GoodFirms, etc
  4. Get reviews from your existing clients
  5. Prepare a content marketing plan and update it appropriately.
  6. Integrate suitable keywords into your pages.
  7. Get as many backlinks as you can
  8. Setup Google Analytics to check the performance of your search engine
  9. Monitor behavioral signals from the analytics
  10. Keep updating SEO plans as the algorithm changes

Be clear with your business goals before starting search engine optimization. If you are still not sure where to start, contact us to guide you through.

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