Are you interested in how one startup was able to get 16,000 visits to their website on the day of launch? Want to hear the plan for partners, founders, and teaser videos that were used? You're in the right place!
Let's talk about "Launching" and give you some really successful examples!
I was thrilled to recently host Michael Stelzner on the Halftime Mike podcast!
Mike is founder and CEO of Social Media Examiner, the world’s largest online social media magazine. He is author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World (held in San Diego and a topic we'll cover today) and Social Media Success Summit, the world's largest online conference. If that's not enough, he is also host of the Social Media Marketing podcast show, which is a iTunes Top 10 marketing podcast.
This interview was about "launching". Launching a business, product, or event and the keys to a successful launch. Listen in for keys on the "Elevation Principle" that was foundational to the launch of Social Media Examiner!
Listen to all Halftime Mike Podcast episodes!
The basic formula of the LAUNCH principle:
Great Content + Other People - Minus Marketing Messages = GROWTH
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Breaking down this strategy a bit further...
Content can be: Blog posts, "how to" posts, interviews, reviews, reports, etc. Content can be videos in a blog post, or podcast episodes (like this) in a blog post.
Other people: Having some superstars helps as it attracts some viewers, but the key is volume of content which is best handled by having many authors.
This type of content is found by those searching via search engines and your goal should be to make it easily and readily shareable. Social Shares are CRITICAL.
Marketing Messages and direct "sells" need to be eliminated. (This is the new media key. Old school style is direct sales. This kills loyalty today).
For full details on the launch and a finer dive into the details, go here: >> The Launch Story of MyKidsAdventures.com
Are you attending Mike's mega Social Media Marketing Conference in 2014? It's the biggest and the best!
I've been there and am headed back for sure. Social Media Marketing World 2014 brings together the best experts and speakers across social media and digital marketing, and then combines that with tremendous and strategic networking and shoulder-rubbing opportunities that are precisely implemented to help attendees take relationships from social to IRL (in real life).
Save the Dates: March 26, 27 and 28, and get registered now to be present in sunny San Diego, California!
The conference features more than 60 sessions in 4 major tracks, which include social tactics, social strategy, community management and content marketing.
People are coming from all over the world. In 2013 people came from more than 31 countries.
Are you subscribed to Social Media Examiner's daily blog post? >> Visit Social Media Examiner
View Michael's Social Media Marketing Podcasts >> SocialMediaExaminer.com/Podcast
Example of Research as Content >> Social Media 2013 Industry Report
Here's a sample of "video as content" with Mike Stelzner. Video is a great tool for use in launch as it communicates so well from a personal and emotional connection standpoint!
Remember that a launch is not an event. It culminates in an event but starts so much earlier and is built upon a strategy of relational connections, market testing, creating excitement, and enlisting others to join in sharing! I hope you enjoyed this podcast!
Outline any questions below!
On the book "Launch" and the launch of Social Media Examiner:
I'm a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The "halftime" is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That's what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half.
Join me by subscribing and let me be your "business halftime" to help you find great success going forward!
COMMENTS OR QUESTIONS ON LAUNCHING? Let Mike and I know below!!