Tag Archives: Internet Marketing

Good Project Management Can Improve Your Internet Marketing Efforts

Good Project Management Can Improve Your Internet Marketing Efforts

A lot of business and site owners still approach internet marketing head-on. We’re so used to having different resources and tools helping us handle social media campaigns and content marketing that we often forget about the importance of good project management. Internet marketing is one continuous project that can definitely benefit from good project management.

According to recent studies compiled by Brandeis University and its masters in project and program management program, good project management involves five important steps: initiating, planning, executing, monitoring and controlling, and closing. By approaching an internet marketing campaign using these five steps, we can actually boost the impact of every campaign substantially. Proper planning, for instance, can help the campaign be more specific and have clearer goals. This, in turn, will make the entire campaign easier to execute and monitor.

You can learn more about project management and how it can impact your internet marketing projects from the full infographic below.

Good Project Management Can Improve Your Internet Marketing Efforts

The Many Tasks of an Efficient Project Manager is an infographic by Brandeis University.

Review of Fiverr.com

Review of Fiverr.com - 315If you’ve done any sort of online marketing at all, chances are, you’ve heard of Fiverr.com in some way. Whether it’s a good (or bad) review or using the platform yourself. You may wonder whether the platform is legitimate, or a scam that is too cheap for quality work. Here’s what you need to know:

What Is Fiverr.com?

Fiverr.com is an online platform that connects buyers of digital services, with people willing to do them. Services used to all cost $5 (hence the name), but that’s now been changed to include higher priced services.

How Does It Work?

For users of the service, you simply create an account and link a payment method. Browse available services or create a special request. Choose a service provider, pay, and wait for your service to be delivered in the timeline outlined.

What Are the Benefits of Using Fiverr?

  • It’s quick and easy to get started.
  • Most services are delivered within a day or two of purchase, so there aren’t any long waits.
  • You can get quality services at very low prices.
  • There’s a huge range of options that will solve most marketing problems.
  • You can create custom requests and get “bids” from interested service providers.

What Are the Drawbacks to Using Fiverr?

As with anything, there are also a few pitfalls you should look out for on Fiverr:

  • Remember that even if you get a refund for a service you weren’t happy with, it won’t go back into your bank account. It will go into your Fiverr wallet, which forces you to keep purchasing services on the platform.
  • If a service provider cancels a service, you won’t be able to give them a review. This can be frustrating!
  • Remember that you often get what you pay for; exercise caution when looking for services on Fiverr.com. A good example would be the article writing services. Sure, it’s cheap, but 5 bucks usually doesn’t buy a quality blog article, and you might end up with something you can’t use.

Conclusion

I’ve used Fiverr with a mixture of results, some good, some not so good.

Infographics

The infographics I’ve gotten have been both wonderful and horrible. You definitely need to do so due diligence to find the provider that understands your style. I gave them a link to my website to check out to see what I had posted in the past. Also, I gave them tight requirements for font, colors, layouts and images. What I learned is that I also have to specify how wide the infographic needs to be.

It took a couple of tries to find an infographic artist I was happy with and even then I’m now using Visme for my infographics. Also, the price for an infographic is a lot more than $5. Most people charge by the number of points in your image.

Fillable PDF forms and PDF formatting

This is the service that I love on Fiverr. I’ve found a brilliant provider that is a wiz with PDF forms.  CEBooker is very professional, does multiple revisions if necessary, (I’ve only ever needed 1 revision) and makes complicated PDF’s clickable and fill-in-able. Instead of buying Adobe PDF maker, I create a Word Doc, send it to CEBooker and in a day or 2 I have a beautiful, usable PDF. He’s not $5, but he’s well worth the cost.

Transcription

Again Fiverr shines here. I’ve found a couple of great providers. The cost is well over $5 but the transcripts are virtually word for word. I do read them over and correct grammar. Reading the spoken word can sometimes be confusing, so I make sure they’re understandable when read. This has to do more with the speaker and not the transcriber. AnnPhillPotts https://www.fiverr.com/annphillpotts and TransExpert https://www.fiverr.com/transexpert are my go to transcriptionists. They have both done a wonderful job for me and I switch back and forth as their workload necessitates.

A long time ago, I ordered a logo that was so hideous that I couldn’t even stand looking at it. It was $5.

I’ve ordered a couple of pencil and ink drawings that I’ve used for blog post title images that were wonderful. And they were $5. Probably someone scribbled something quickly while watching TV and it turned out perfect.

Like any service, there are pros and cons to using Fiverr.com, and you do need to be selective and cautious about what you purchase on the platform.

On the other hand, if you have limited time and a small budget, it’s a treasure trove of great services, that can help you to build up a quality marketing portfolio quickly and easily.

Choose wisely, and this may well be the best 5 bucks you ever spend.

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Preparing for 2017: A Marketing Checklist

Preparing for 2017: A Marketing Checklist

Don’t wait until January to prepare your 2017 marketing. It’s the perfect time to lay out your key projects and identify everything you need to accomplish them.

But whatever your plans are, make sure you can keep up with the fast-changing nature of the internet. That way you’ll have the edge over the competition. In line with this, here is a digital marketing checklist of some things you need to look into by the time the New Year rolls in:

Check your website

Social media marketing is undeniably effective, but nothing beats having your own website to establish an online presence.

To guarantee the success of your website, it should be:

  1. Mobile-friendly – More people are using their smartphones as their primary device, so your website should be easy to use on both big and small screens for the best experience. Also, Google has moved to a mobile first index, which means mobile content is prioritized in search engine rankings.
  2. Optimized for search engines – Easy to read text, appropriate keywords, and high-authority backlinks are just a few other factors that affect a website’s ranking in search engine results. Make your website interesting to your target audience, and it should also appeal to search engines’ web crawlers.
  3. Fresh, quality content – Beyond articles, you can produce educational videos, take beautiful photos, create informative infographics, and draw funny comics. There are so many ways to present the same information, so there’s no excuse for not delivering new content at least once a week. To make this easy, plan ahead with a monthly content calendar.

Check your social media strategies

What works on one social media platform may not necessarily work on another, so don’t hesitate to drop those platforms that aren’t effective. Experiment with different kinds of posts to see what gets the most engagement. Your observations will serve as guidelines for future content.

Posting times have an effect as well. Social media analytics will give you an idea of when people are likely to engage with your content. Is it before they go to work? Is it at night after a busy day? Try mixing up content depending on schedules – informative posts in the morning and fun posts in the evening.

But whenever you post and whatever the form, you can’t go wrong with quality content. This should be the foundation of your overall strategy.

Check your lead capture funnel

Your website’s goal is to capture qualified leads. To encourage people to give up their email address, you have to offer them something worth their time, like valuable content that tackles a relevant subject in greater depth.

Once you have their email address, you can build a lead capture funnel through an email list. To keep potential customers in the funnel, send them periodic emails as part of your lead nurturing strategy. The idea is to establish a solid professional relationship where you give them something of value in exchange for something you need from them.

To grab their attention in the first place, you must have strong call-to-actions. Pop-ups are the go-to choice for this purpose, but 2017 may introduce new trends especially when Google starts changing the rules, so watch out for that.

Do these things in 2016 to help improve your 2017 online marketing strategy. But whatever you do, always put the customer’s point of view in mind to help you deliver the best experience.

digital marketing checklist

The Art of Using Email to Grow Sales

The Art of Using Email to Grow Sales - 315Email marketing has been around for a long time, and it has a proven track record of success.

If done right it can increase your leads and sales. If done wrong it can seriously harm your reputation.  There are some basic do’s and don’ts you should always follow and in this post we want to give you a quick guide overview of the keys:

Email Marketing Don’ts

  • Buy a mailing list – This is the quickest way to be flagged as spam!  These lists are not reliable and harm your business reputation.
  • Send out meaningless emails – People subscribed for a reason. Give them what they want and give them value resources.
  • Sending infrequent emails – Contact your list regularly, so they don’t forget who you are and send on a regular routine they can count on (Same day and time).
  • Promise something you can’t deliver – You must be honest and authentic. If someone is expecting a product, service, or quality from you, make sure you can provide it.
  • Ask without giving back – Don’t expect someone to sign up for your newsletter if you don’t offer something in return.
  • Overload the senses – Don’t fill overwhelm your reader with too much info.  People are busy, the email has to be simple, scannable, and not cover for than 3 points.

Email Marketing Do’s

  • Grow and nurture your list – Only use emails from people who have given their permission or opted-in via your website.
  • Add images – Images tell a story instantly, use this to your advantage.
  • Be personal – Add the name of the recipient to your campaign and t segment your list to send out only what readers want.
  • Be timely – If someone subscribes follow-up with them quickly.
  • Add value – Every email you send out should have a purpose, solve a problem, introduce a new product, offer an incentive, etc.
  • The subject line is important – Be brief and honest about your email topic. Your subject line is the most important part of your email!  Sometimes this is the ONLY factor that determines whether they read the email or not.
  • Check and double check – Check grammar, spelling, layout, and spam score… every single time.  Mistakes matter!
  • One size does not fit allSegment your lists to make sure you don’t send out pointless information. Don’t treat existing clients like they just joined your list! Get them right.

Whether you have a list of thousands or just a few hundred, you need to send quality emails in a timely, organized way. There are many platforms available to help with this.

  • Mailchimp
  • Constant Contact
  • InfusionSoft
  • SharpSpring

Make sure you test and analyze every email you send. See what works and adjust accordingly. Include links to your social media accounts and social share links so your readers can share your articles with their networks.

Here’s the full show with Jessika, and me. Enjoy!

Social Media Marketing on a Budget

Social Media Marketing on a Budget

Having a solid marketing plan is essential for every small business to get the word out about their products and services. Companies need to be cost-effective (i.e., small marketing budget) and one way to maximize your dollars today is through online social media marketing.

Social media is a legitimate business marketing avenue. People spend significant amounts of time on platforms each day and it’s a way to get in front of them where they are at.  It’s an important tool to promote your business and ultimately help increase income.  The question needs to be not about how big your marketing budget is, but how you intend to spend the marketing budget you have. Here are some ways to maximize your budget while still getting the best bang for your buck with social media.

1. Define Your Audience

From the start, your focus should be on building relationships via social media – and trust – so your fans and readers ultimately become repeat customers who tell others about your brand.

Developing a target audience by defining who to engage with is critical. You don’t need to talk to everyone – only the ones that are most likely to be attracted to what you offer.  Who are your best customers?  Figure that out and ask them what social media networks they use.

2. Define Your Objectives

Outline your specific goals and outcome before you develop your marketing strategy. Determine what you want your social media marketing strategy to achieve. Approach things in 2 ways: goals and objectives.

Goals

Set high-level goals, although they don’t have to be precise. Be sure you’re always aware of the big picture and the vision that keep you motivated and ambitious.  A goal can be driving 15% more traffic to your website through using social media.

Detailed Objectives

You can become more detailed when it comes to objectives. Determine how many leads you want to generate, what you’d like your close rate to be, and how to accurately measure increases in brand awareness.  You can run Facebook Ads and track them all the way through to ecommerce purchases so you know a particular ad generated a particular sale.

3. Promise and Create Value

You make a promise of value when you make a value proposition. It can help you stand out from the competition. And whether you want to promote a product using Instagram or Facebook, you need to distinguish your product and company from similar ones. For your value proposition to be valid it has to be relevant, visually appealing, clear and concise and include a call-to-action.

Creating an effective value proposition on social media platforms like Facebook, Twitter, Instagram or Linkedin will motivate users to click your ad. You could offer a free eBook or offer a download to a printable coupon…or anything that details the unique value your product provides.

Creating an effective value proposition on social media platforms like Facebook, Twitter, Instagram or Linkedin will motivate users to click your ad. You could offer a free eBook or offer a download to a printable coupon…or anything that details the unique value your product provides.

4. Create a Content Strategy

Every social media strategy needs a strong foundation of well-crafted, carefully chosen content. Content adds substance to social media, and developing a content strategy that’s effective for your target audience, and effective when assessing your competitors, will have the most success.

An important part of your content strategy is to develop and maintain a consistent tone of voice to guarantee the ongoing quality of your content no matter who is creating it. It’s also helpful to be consistent.  You need to post regularly so your audience gets accustomed to the times and opportunity to interact with you.

It’s wise to create different types of content, both written (articles, blog posts), and visual (tutorial videos, infographics, podcasts, etc.), and track what content is most effective on your social media networks.

Following those overarching keys can help make your social media marketing successful.  Social media is where people spend time, so it’s important to develop ways to reach them there!

Need help with your social media strategy? Contact me, I can help.

Facebook Ad Rule for Text in Images is Changing

Facebook Ad Rule for Text in Images is Changing

Facebook ads have quite a bit of appeal. These ads can feature your business on a social media platform that hosts millions of users every single day. When you place a Facebook ad that features your product or service, you should be able to reach more people than ever before, right?

The process of setting up a Facebook ad can be fairly straightforward, but to get the biggest “bang for your buck” you need to go deeper and drill into the detailed setup.  This is where the “good stuff” is and yet also where some of the complexity can lie.

The guidelines, rules, regulations and chance of rejection for an Ad is quite high with Facebook so much so that many advertisers give up before they have an ad live.  If you create an ad but forget one requirement the ad is going to be rejected.

20% Facebook Ad Text Rule

One of the rules that is frequently forgotten is the 20% text rule. This rule has been the bane of many ad creators.  Facebook would reject all ads that had more than 20% ratio of text on the image.

BREAKING….Recently, however, the 20% rule was changed!  (But not completely discarded)

The Old 20% Text Rule

Until recently, Facebook had an established rule that text could not make up over 20% of the image you use for your Facebook ad. This rule resulted in high ad rejection rates. The ad creator had a grid tool that let you see the area of your image your text covered.  This tool was not well liked because if you had text in any portion of a grid box, that counted as the whole box and towards your 20% max text.  So often ad creators and designers had to finesse images and make multiple adjustments to work within the grid system.

This may not seem like a big deal, however, businesses that had pre-made images of products, with text found it problematic. For example, text on their shirt or coffee mug in the image engages the 20% rule.

Chances are, these businesses and marketers will be happy with the recent changes!

The New and Exciting Changes

Facebook has made some helpful changes to the 20% rule. The former grid tool, which was helpful for many people, is now gone, and even if you wanted to use it, you can’t. Instead, Facebook offers a guideline that is a bit vague regarding text overlay.

Rather than have a “yes, the image/text ratio works,” or “no, it doesn’t work,” your image will now be classified into one of four areas based on the amount of text overlay present:

  • Ok: Ads that feature minimal text – i.e. just a company logo.
  • Low (which is higher than Ok) – in this category your ad may have a slightly limited reach.
  • Medium – Ads will have minimum reach.
  • High – Ads may not be displayed at all.

Keep in mind that all of the following will count as text on your ad image:

  • Watermarks (even when they are mandatory)
  • Text based logos
  • Numbers
  • There are a few exceptions when image text does not count against you. Infographics
  • Legal text
  • Comic strips and cartoons
  • App Screenshots
  • Text-based business calligraphy
  • Posters for shows
  • Product images
  • Album or book covers

What this Means

The good news is that Facebook ads are not limited to the amount of text on their ad images any longer. However, the rules related to text and ads are a bit vague, making it a bit more difficult to create an ad with superior visibility. The more text, the lower the visibility and reach Facebook will give to the ad!  And they make the decision.  It’s not a clear process a marketer can follow to ensure maximum reach other than to keep text at a minimum under the old 20% marker really.

For small business owners who need assistance with their digital marketing, this news is helpful and beneficial, but not a homerun.  It’s an improvement in my opinion, to assist and can help marketers achieve greater success in the world of Facebook advertising with more ease of getting ads published.

Need help with your digital marketing or Facebook Ads? Contact Digital Hill, we’re happy to answer your questions.

5 Building Blocks of an Effective Web Presence

5 Building Blocks of an Effective Web Presence - 315

It’s important to keep up with the frequent changes on the web that affect your company’s online presence. Here are several key points to keep in mind to make sure your web presence is consistent and performing well according to today’s standards. The way that you present yourself on the web will influence your audience’s judgment of your company and whether they stick around to interact with you.

1. Responsive Website Design

Having a site with responsive design is a must. This means mobile and tablet friendly as the website “responds” to adjust and present content well based on the device it is being viewed on.

An increasing number of users are navigating the web on their tablet or smartphone. Ensure your company’s visibility by having a responsive design. The mobile view of your website should have large, clear text, images, and buttons that are easily clickable with a finger. Don’t put clickable links too close together and make them easy for large fingers to click. Analyze each page of your mobile website individually for its usability and design.

2. Organized and Prioritized Layout

Typically, the users of your website will do what you “tell them” to do.

By having an organized site navigation, you’re making it easier for the user to complete a goal. That goal is usually a conversion of some sort; it may be checkout completion, an email opt-in, registration sign-up, etc. Once the goal is initiated, make sure your users know they have arrived at the correct place with relevant content on the appropriate page.

3. Blog Resource Center

For users to view you as an authority, you will need to display your company’s expertise and be a resource.

A blog allows you to publish content quickly and easily. When you provide value upfront in the form of content, you allow others to build trust in your knowledge. That trust supports your credibility and places you in the position of the expert. Users will come back to your site time and time again when they know your site contains a wealth of resources in the form of guides, videos, whitepapers, and other content you can publish on your blog.

4. Lead Capture CTA

Moving someone from visitor to lead is lead capture, and to do so you need a CTA (Call to Action).

It’s essential to stay current with best practices for gathering information from your viewers. Many sites have had good success with embedding an email opt-in box in a blog post. Nowadays, it’s necessary to get creative. The old email opt-in box in the sidebar of your site trick isn’t working as effectively and should not be your only means of CTA on your website. On your blog, offer expert level information as downloadable content. Use call to actions to entice a viewer into downloading your content to gain a valuable lead for a product or service you offer.

5. Social Media Sharing on Key Pages

Your site needs to make it easy for your own business, as well as any visitor, to share your great blog and web page content on social media! Offer the primary social media network sharing buttons at the top or side of key pages. It’s highly recommended to have them on every new blog post you publish on your business site. Typically this is a one-time setup by your web developer. Allowing others to share your content helps your content to get spread wider and farther online.

Become an active social listener in your industry and learn the pain points of your audience. The more problems you can solve for your audience, the more value you provide, which enhances your web presence and the value your audience recognizes in your business.  By following these 5 simple guidelines on your business website, you can establish a credible presence online that grows business.

It’s not just a website, it’s a sales tool!

Tracking Traffic from Social Media and Mobile Devices with Google Analytics

Tracking Traffic from Social Media and Mobile Devices with Google Analytics 315

Knowing your audience is one of the fundamentals of marketing, and an important step for getting better conversions.

In today’s world, simple web traffic knowledge is not enough. You need to have an understanding of deeper data points such as your social and mobile audiences as well. These audiences are having more and more of an impact on the web for one, and, second, mobile and social audiences are massively growing, and projected to continue scaling as shown in these stats:

  • The number of smartphones is predicted to grow to over 2 billion by the end of 2016.
  • 70% of smartphone users use social media on their phones.
  • 54% of Facebook users only use Facebook on their mobile device.

You cannot ignore the huge mobile and social audience if you want more conversions on your website. Your site needs to work well for these audiences and you need to know what is working. The good news is that Google Analytics makes it easy to learn more about your mobile and social audiences.

Here’s how you can get started tracking traffic with google analytics:

Add Viewing Segments For Mobile Traffic

After you login to Google Analytics, click add segment on the dashboard.

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A drop-down menu with many options will appear. Click the checkbox next to mobile traffic and any other segments you want to view and then click apply.

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This will bring up a graph that compares all users with mobile traffic so you can see how much mobile traffic your site has received. The pie charts below the line graph break down the segments by percentage, so you can see the percentage of mobile visitors you’ve had.

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Now that you have added the mobile viewing segment, you have a wealth of information available to you about your mobile visitors. You can find out about the age, gender, and interests of your visitors and how those interests break down according to the device used. You can also discover referral sources by device. All of this information can be used to learn more about your target audiences and how you can improve your marketing toward them.

Discovering Social Traffic

To learn more about your social traffic, scroll down on the sidebar to the left to the button labeled “acquisitions.” When you click that, a drop down menu will appear with more options. Click the one labeled “social,” and below that, “overview.” You will then see an overview of how your social networks are working with your website. You can see how much of your traffic comes from social networks, and which social networks are giving you the most traffic.

 

tracking traffic with google analytics 1

Below “Overview” is “Network Referrals,” which will show you where people are engaging with your content. You can identify the content that is working the best for each social media network. With that information, you can adjust your social media marketing plan to create the type of content that has worked well in the past or discover new ways of getting engagement.

Moving down, the Social Users Flow chart will show you where your social traffic originated, where they went on your site, and how they interacted with your site.

tracking traffic with google analytics

Tracking Conversions

You can also track conversions through mobile traffic on Google Analytics. You can view your conversion goals through various segments, such as all users, mobile traffic, and tablet traffic to see which devices are getting you conversions.

A huge amount of information is available through Google Analytics. Make sure to use the tools available for social and mobile analytics to guide your marketing efforts!

What’s your next step you need to take today for your business in Google Analytics?

Using Waftio for Surveys

Using Waftio for Surveys 315
Finding a cost-effective, and efficient method of generating leads is always at the top of marketers lists. Surveys are a great way to interact with your target consumer base and gauge your brand’s marketability based on its reception by the public.  If you keep them simple, surveys can be a great way to learn and even grow leads at the same time.
Waftio is a convenient lead generation system that comes with a built-in function that allows you to easily create your own embedded survey app to give to your target audience.

What To Use a Survey For

Use a survey to connect with your viewers and get answers from your clients and prospective clients on their perspective or experience. Here’re a few tips on surveys.

  • Ask open-ended questions to get opinions on products, from additional colors and sizes to additional features.
  • Find out what your customers want you to teach them. Ask about their pain and challenges with your industry or product and answer their questions with your next blog posts.
  • Get the lowdown on your packaging or website. Ask about the end user experience to make your product or website easier for your customer.
  • Another method is to use a quick checkbox or multiple-choice question survey to get specific, measurable feedback.  Asking 3-4 questions is reasonable and can be accomplished by the visitor in less than 25 seconds.

Here are some tips and tricks to creating a simple, but effective survey using Waftio’s user-friendly interface.

Getting the Waftio Survey App Up and Running

You’ll want log into Waftio, and locate the Add App tab. Click on either the Add App or Click Here located at the bottom of the tab.

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You’ll see 3 options, Survey App, Form App and Sweepstakes Form App. Click on survey app to continue this process.
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Defining Your Survey’s Specifications

This is the step in which you’ll get hands-on and craft your survey according to your needs. There are several settings options on board to assist you in this process, which are:

  • App Builder – Where you will build the foundation for your survey
  • Embed – Allowing you to embed the form on your website
  • Integrations – Allows key data like name and email address to be added right to email services like MailChimp, AWeber, and InfusionSoft, or to event tool like GoToWebinar.

survey_app_1
You’ll use the App Builder function to add relevant images to your survey and fill the app with necessary data to serve its intended purpose. Simply click the Add option and plug in any question you wish to be answered by your viewers.

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Ideally, you will want to use questions that relate, either directly or indirectly, to your product, service or brand. Once your survey is complete, you can embed it on your webpage.

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Analyzing the Outcome of Your New Survey

Under the Stats tab, you have the option to view statistics about your survey. You have the option to see if and when users submitted their information and what type of device they used.Deciphering the information itself can be a bit trickier. Your app could be as simple as asking the user to provide their name or email, or feedback on your web page itself.

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Not getting the response you’d like? You might need to change a thing or two in your app. Waftio is an excellent, easy to use lead generation system and its ability to completely automate the process of conducting surveys can be invaluable.

How have you used surveys to get the vital info need to keep your business growing? Share with us in the comments.

Perfect Audience – Tool for Retargeting

Perfect Audience - Tool for Retargeting 315

Marketing personalization is a rapidly growing arena in online marketing. This applies to every industry; tech, retail, auto, etc. If you can personalize your marketing to viewers, it builds trust and rapport that can lead to sales and loyalty. According to Forbes, personalization is the key to the future of marketing. And at Entrepreneur, they have outlined in reports that marketing personalization is no longer simply a luxury, but a need.

So what is marketing personalization?  It uses data on the user to then give them a more customized message/experience on the next interaction.  You’ve likely been on a website, and then soon after went to another site and saw an ad from the first site.  That’s an example.  Or maybe you were on a site and filled out a form to get a coupon.  Soon thereafter you received an email with “Hi <your name>, hope that coupon was valuable to you.”  That’s another example of marketing personalization.  It may seem daunting, but there are tools like Perfect Audience that help you accomplish this.

What is Perfect Audience?

As with any other marketing activity, personalization isn’t as simple as it sounds. There are a lot of things to do before your business sounds like a person reaching out to another person in a customized way. For quicker success you need to allow a digital agency to do the work, or you need to use tools that can help you tackle the job.

Perfect Audience is one of those tools.  It’s a self-service software that helps marketers personalize their marketing quickly and easily.  Perfect Audience is part of Marin Software, one of the leading providers of cross-channel advertising solutions in the USA. Marin Software acquired Perfect Audience in 2014.

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What does it do?

Perfect Audience provides marketers with powerful software tools which can be used to gather useful customer data to drive marketing campaigns.

One area where the company excels is retargeting. Retargeting identifies consumers who visit your website and after that follows these consumers around with targeted ads. Whatever websites they visit, your ads can appear on that web page.

Studies show that over 80% of visitors leave your site without making a purchase or contacting you. Retargeting will get your business/brand at the top of their minds by “showing up again for them” so if they decide to purchase at a later date; they’ll remember you and you have a better opportunity that they’ll purchase from you.

Perfect Audience offers 9 different retargeting solutions; mobile app retargeting, cross-device retargeting, partner retargeting, HubSpot retargeting, Twitter retargeting, display retargeting, Facebook Exchange retargeting, and news feed retargeting.  Again, retargeting is targeting a visitor to your website on another platform with an ad after they have visited your website.

Here’s an overview of the Perfect Audience top 3 retargeting services:

  • Mobile app retargeting

    Mobile app retargeting involves re-engaging targeted consumers to ensure these people are always thinking about your app. If your app is a game, retargeting may mean sending the appropriate ads to remind users to come back and play while they are in another app or game. Perfect Audience even has a tool that helps app owners track app revenue and conversions.

  • Cross-device targeting

    Cross-device targeting is exactly what the name suggests – being able to retarget users across devices. Today’s consumers own several devices. Some may have a smartphone, and a tablet, and others a smartphone and a laptop. Cross-device targeting allows you to reach any consumer on whatever device they are signing into at the moment.

  • Dynamic product retargeting

    The Perfect Audience Dynamic Product Retargeting service allows merchants to turn over 16.9 million products into personalized Facebook ads, driving a 200% boost in ROI.

What’s the cost?

Perfect Audience’s account set-up is free of charge. That alone should be reason enough to try the services. They also offer a 14-day free trial period!

Also, there is a low minimum spend, meaning that you can start off with as little as $5 per day. They bill on a CPM (cost per metric) basis with billing done every Monday for services of the past 7 days.  You can also request a demo to know what exactly you’ll be getting.

Again, Perfect Audience is one of those tools that helps you customize and personalize your marketing.  It’s a key trend to touch base in a more personal way and to follow-up on people that have visited your website.  Are you ready to try more personalization marketing or need someone to do it for you?  Let me know!