Despite many marketing experts writing off the effectiveness of email marketing in the current age, it remains an essential part of marketing strategies. In fact, an estimated 97% of businesses still use it to connect with their customers. There are many great benefits of email marketing to a business, however, the biggest hurdle of this strategy is increasing the open rate. A good open and click-through rate can boost your conversion rate significantly. Implement the following strategies if you are currently struggling with a poor open rate.
Not all emails sent by a business will have an equal effect. Reevaluate the various types of emails you send your customers. From emails with promotional content, newsletters, and birthday rewards to welcome emails. HubSpot statistics estimate that up to 78% of customers unsubscribe from marketing emails because brands send them too many emails. Therefore, you should focus on sending the following four main emails;
All the above are transactional emails that help boost retention rates and receive more open rates.
Customers prefer reading emails specifically crafted for them and not your entire email list. Therefore, make an effort to personalize the emails, such as including the first name of your clients or sending them a promotion for their local store. Without a doubt, any extra effort used to set up personalization on emails is worth it, as they can improve open rates by 14% and convert 10% more.
Poorly written emails will drown all your email marketing efforts as your messages will lose value. Prospective customers look forward to emails that answer their problems and provide tips and tricks, relevant promotions, money-saving deals, or other intriguing information. If you aren’t sure of how to achieve this, check out these examples for some inspiration.
Complementing your social media and email marketing strategies improves the reach of your marketing emails. Making it possible for readers to share your emails through Facebook or Twitter opens up your business to a larger audience. It also provides more engagement opportunities. Besides including a social media share button on your emails, share some emails on your social media platforms.
While everyone will read the subject line, not all will be compelled to open the email. Therefore, to boost your open rates, use the following techniques in your subject line;
Don’t worry too much about desktop readers, instead focus on mobile users. If your emails can’t open properly on mobile devices, you are probably losing a lot of traffic. Smartphones are estimated to contribute to at least 50% of email opens. And, often those that don’t open correctly are deleted within 3 seconds.
The introductory lines of your email are crucial. Therefore, make sure that you state the purpose of the email within the first 25 words to capture immediate attention. Most readers read the first few lines before deciding if it’s worth reading. Take advantage of these few seconds.
Sending fake emails, such as spoofing and phishing, is very easy. Therefore, to protect customers, email providers, such as Gmail, use a system that verifies senders. Make an effort to authenticate your emails to increase open rates. This is a simple way of letting subscribers know that the messages are real.
Even though email marketing is challenging to comprehend and get good results, improving your open rates is possible. Just make sure your marketing email stands out from other competitors.
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If you’ve asked yourself whether or not to seriously prioritize email marketing in 2021, you’re not alone. It’s a question many marketers ask – every year. You may even come across a few articles claiming that “email marketing is dead.”
Email is still an active marketing tool. Indeed, it’s still one of the most important digital marketing strategies. If you’re in doubt, consider the following;
“What about social media?” one would ask. Well, according to Opt-in Monster, the majority of customers prefer to receive promotional and other marketing messages via email. In the Opt-in Monster survey, 60% of consumers said they are happy to receive promotional messages via email, compared to only 20% for social media. The figure is even higher in B2C marketing, where 74% of customers prefer email over social media.
You’ve probably heard the saying that “2021 will be the year of marketing personalization.” It’s not just a cliché. Today’s consumers are drifting more towards brands that go the extra mile to provide personalized shopping experiences. Research shows that 71% of consumers are significantly influenced by personalization. Email offers the best channel to provide a personalized customer journey.
Digital marketing can be grossly expensive. Even on apparently ‘free’ platforms such as social media, you often end up spending thousands of dollars each month for any meaningful ROI. High-ROI SEO and content marketing also cost a lot of money. You can start email marketing on your own for free. Better still, even the best email marketing companies charge under $200/year for professional services.
Social media marketing and influencer marketing are worthy mentions. However, it’s almost impossible to match email marketing ROI. For every $1 spent on email marketing, you’re guaranteed $42 in returns, on average. Influencer marketing generates about $5.2 for every $1 spent. An added advantage is that it’s very easy to measure email marketing ROI. Social media, content, and SEO metrics aren’t as easy to measure.
The mobile wave isn’t slowing down. Although personal computers are still important, most people now access the internet on their smartphones and tablets. In 2020, for instance, 51% of all web page views were on mobile. Email is one of the best ways to deliver your marketing messages on mobile. Some studies even show that, on mobile, email is only bested by text message marketing.
Marketing can be incredibly difficult when you’re attempting to please everyone. An excellent place to witness this type of chaos is social media. Brands frequently run into trouble with users who aren’t even interested in their products. Email provides a ‘private’ space with a targeted, actively interested audience. Any arising issues are handled privately, eliminating the risk of public backlash.
Think about it, how many marketing campaigns, be it advertising, video marketing, etc., can you run without email? There aren’t many. In nearly every campaign, you need email marketing to tie back the new initiative to the rest of your marketing strategy. You almost always need email to follow up with your social media fans, send product offers to YouTube followers, send new blog updates to your readers, and so forth.
If you’ve recently felt conflicted because your email marketing campaign has stagnated, quitting isn’t the solution. Instead, seek ways to breathe new life into the campaign. Adding more imagery, increasing personalization, and automation can all help.
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As a business owner, it's important not to overlook email marketing when promoting your services or products. Using email as a marketing tool can help you develop close relations with your clients and reach many more. Email allows you to keep your customers and prospects informed while still customizing their marketing messages.
It is estimated that there are over three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics to grow your email list can come in handy.
Lead magnets are the content you offer for free so prospects provide their email address before accessing or downloading it. The content you are offering could be a whitepaper, an email course, or an eBook. To easily encourage visitors to give their details, address your specific audience's problems, and offer a solution.
Keep in mind that your lead magnet does not have to be lengthy to be useful. Most digital marketing experts admit that long-form content is actually less likely to convert. For instance, if you are offering an e-book, ensure that it is less than twenty pages. This also applies to any other content, keep it short but informative. When creating content, the prospects should begin to benefit a few minutes after opening the lead magnet and digesting content.
One of the problems businesses make when growing an email list is that the content is too vague or general so people don't find a reason to opt-in. So, when creating your offers, prospects should know they'll be receiving promotional materials weekly or monthly by proving their email address.
Take note that many websites tend to ignore the importance of email sign-ups, and in its place, they have social media icons. Sure, the likes, followers, and fans from social media platforms are valuable but not as much as your email list. Platforms such as twitter are a constant stream, while Facebook can limit who sees your content.
Whenever you are running an email campaign, place your sign-up forms in areas where visitors are compelled to see and use them. You could place them below your blog posts, in the right-hand sidebar, in the header, and primary content window. Track which sign-up forms are performing the best and remember to keep the information updated.
If you create a well-structured contest, you can create an engaging and fun experience for your audience. A contest can take different forms, like user voting, content submission, and trivia. The key is to request applicants register for the contest of their choice using their email address. Just like the Opt-in form, you should offer your audience value in exchange for their email address.
For instance, you could have a contest where your prospects submit an original article or photo with the best two shared with the community. There could even be a prize for the winner, depending on the community. An iPad is a safe prize if you have a technology community.
If you find it challenging to avoid spam and unsubscribe filters, it is harder to grow your email list. Today, many customers are familiar with email marketing, and spamming can easily lead them to the unsubscribe button. Whenever you reach out to prospects, make sure you are using a professional and legitimate email address.
While email addresses from free mail service providers were okay a few years ago, many of today’s consumers hesitate to interact with emails from illegitimate addresses. It's now easier than ever to set-up a professional business email address using your domain name. Avoid going to the spam folder by creating a professional email address.
Email marketing remains one of the best channels to use when running your marketing campaign. The tips highlighted in this guide should act as a start to scaling your business. Stop missing out on extra sales and conversions, start using your email list to boost your business.
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Email marketing is arguably still one, if not the, most effective channel for marketing a business and building a brand. In 2019, an average of 293.6 billion emails were sent by businesses and consumers every day. Despite this high global email traffic, only 21.8 % of the emails were opened. Additionally, only 3.3% of the emails sent received at least one click. The low open rates and click rates show that most emails do not resonate with their target audience. However, marketers can level up their email outreach efforts through effective use of CRM. To learn how using a CRM with email capabilities can deliver quality leads and help close more deals, keep reading.
One of the most demanding tasks business marketers face is sifting through their customers' data to understand them better. Learning more about the target audience is imperative when crafting messages that will appeal, or even better, trigger a response. Fortunately, a CRM with email capabilities can help business owners analyze their mailing lists and target potentially profitable customers. By examining and understanding customer preferences, online behavior, and other personal information in the CRM. You then gain actionable insights for your outreach campaigns.
Additionally, the CRM system can help in segmenting mailing lists based on specific criteria before launching a marketing campaign. This includes location, age, gender, industry, personal interests, purchase history, and social media activity. Using CRM software makes it easier to target more receptive customers. This is a process that is often difficult to accomplish when executed manually.
Mailchimp, a popular marketing automation platform, found that business owners who segment their mailing list enjoy a 14.31% higher open rate as opposed to those running non-segmented campaigns. They also recorded less spam and abuse reports. Through segmentation, online businesses can see an improvement in marketing metrics such as click rates, sales leads, customer acquisition, business revenue, and much more.
Let’s face it- consumer demands are always changing in today’s digital business world. Additionally, the marketing landscape is increasingly competitive. Which calls for an approach based on relevance and personalization. CRM systems with email capabilities allow you to access personal information that can be used to tailor messages in a way that suits the customers. This makes it easier to recommend relevant products and services while shaping communication in a way that resonates with the recipient. By personalizing emails, marketing campaigns are more likely to result in stronger brand perception. As well as higher response rates, and better profit margins.
Every business owner wants well-nurtured leads. But it all starts with increasing high-quality traffic to your business website, from which you can nurture leads. Interestingly, most marketers cite lead and traffic generation as their biggest challenge. CRM solutions can be beneficial to marketers struggling with lead generation and conversion. They help you collect tons of information about prospects and leads. With this information, businesses can identify the pain points of their customers. Subsequently, they then present their offerings as the ideal solution. CRM systems also enhance the lead nurturing process using follow-up emails, thus pushing leads through the sales pipeline.
Implementing a CRM with email capabilities can help your business engage with your client base on a personal level. The right CRM tools help businesses to stay ahead of the curve by improving audience targeting, engagement, and conversion optimization. Now that you know how using CRM systems can help lay the foundation for business success. Start by picking the right solution to automate your marketing campaigns.
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Despite the rise of other digital marketing channels, including social media and video platforms, email remains one of the best ways to market in the digital age. Not only is it low cost, but it’s also one of the easiest marketing strategies to implement.
It, therefore, only makes sense for every marketer to continue with and, where possible, improve their existing email campaigns. However, if you’re not so sure why you should spend so much time and money on email, here are five reasons to convince you.
Marketing research company Radicati predicts that there will be 4.25 billion email users in the world in 2020, a 320 million increase from 2019. On average, these people own 1.86 email accounts each, rounding up to two email accounts per person.
Around 4.5 billion people are predicted to have internet access in 2020. This is why email marketing is critical – nearly everyone with internet access has at least 1 email account.
From collecting email contacts to creating messages and sending them to your list. You no longer have to worry about spending lots of money or time on email marketing.
First off, you can team up with an email marketing agency to do the job on your behalf. These agencies charge only a few hundred dollars a month to deliver emails to millions of users spread across the world. Alternatively, you can purchase or sign up with email automation software. When it comes to creating the email itself, drag-and-drop builders make it a breeze! You can even set up automation from your website lead forms.
There are endless ways to market on the internet. From chatbots to live video, webinars, e-conferences, and so forth – the choice is yours. Unfortunately, a large number of marketing channels can sometimes cause confusion.
Email provides a great way to tie together all your digital marketing efforts. First, you can use email to promote all your other digital marketing channels. Secondly, you can make email the central point for all your marketing efforts. So that every notification, comment, download, chat request, etc. is monitored via email.
If you opt to work with an email services provider, you will get free access to audience analytics such as the average age of your contacts, where they live, when they are active on the internet, and so much more.
You can use this information to better plan your digital marketing campaign. For example, once you know where a customer lives, you can use that information to personalize your messages when replying to their posts on Facebook. Email marketing will also help you find out the most devoted contacts which would allow you to allocate your marketing resources accordingly.
A key challenge digital marketing face is building rapport; getting customers to believe and trust you. Any marketer that passes this test is guaranteed repeat sales and endless referrals in the future.
Therefore email is one of the best ways to build trust. In a world where consumers increasingly fear for cyberattacks, cyberbullying, and harmful misinformation, email gives you a serene environment to build strong, genuine relationships with your contacts. Once the relationship fully develops, customers will have complete trust and confidence in your brand.
If you’re serious about enjoying the above benefits, begin working on your campaign today. You don’t even need a budget to get started. Email marketing is not slowing down, read our blog to find out more.
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Email marketing is among the oldest marketing strategies that generate sales when applied appropriately. It would be a mistake to overlook the opportunities that email marketing offers during the Black Friday weekend. The tricky part about email marketing during the Black Friday weekend is standing out from your competitors. Various tried and true methods will ensure a successful Black Friday email marketing campaign. Here are 6 tips to build your Black Friday marketing campaign.
Email campaigns need to be simple and straight to the point. You don’t have time to write lengthy emails outlining your company’s history, consumers won’t read it. The title of the email should be something catchy that shows the intent of the email. The title should include terms like Black Friday, x% off, sale or discounts. Make sure you specify the duration of the Black Friday sale in your email and the location (in-store/online).
A theme makes it easy to market a sale via an email marketing campaign. The idea should include your biggest selling products in your store. Put a lot of thought into your plan as it will act as the baseline for your Black Friday marketing campaign.
Start your email with the most pertinent information like the discount percentage, dates of sale, the items on sale and the times of the sale. Potential buyers spend less than 30 seconds on a promotion email before moving on to the next one. Having the essential details of the sale as the first thing on the email ensures that the recipient is interested enough to continue reading and will click on the attached links. Always remember to include relevant links to the website for the sale.
Pictures have a significant impact on buyers. Images are also natural to remember compared to words, so it is a must to include in an email campaign. Create a banner that shows the items on sale and the discounts of each of the items. Banners can be downloaded and shared by users increasing the reach of your email campaign.
Coupons and gift cards are an excellent incentive for buyers during a Black Friday sales campaign. In reality, offering a gift card or coupon prompts consumers to shop for items during the sale. Giving coupons to loyal customers and new ones will guarantee an increase in sales during the Black Friday weekend.
Making the same sale announcement for 3-4 weeks straight can become annoying fast, however, alternating makes things interesting. Having a sale of household items for one week then beauty the next and so forth creates a sense of urgency for customers to buy your products. Alternating discounts on various things will also make customers rush to your store to purchase products before the sale period is over.
Underestimating email marketing during black Friday marketing campaigns can be a grave mistake. The right content and banners in an email will lead buyers straight to your website to check out your products. These email marketing tips for Black Friday seek to guide you to make a successful campaign without having to try out a thousand different things.
Above all, you should track the various email campaigns you use to know which strategies attract more interest and increase marketing efforts on the ones that are attracting higher traffic. Tracking the email marketing campaigns also shows the least performing marketing strategies so that you can improve on them. Enjoy the amazing benefits of email marketing for your business during the upcoming Black Friday, and be sure to explore Black Friday SaaS deals to enhance your marketing and business operations further.
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Email marketing is still considered one of the best digital marketing strategies available. People check their email! It’s simpler, cheaper, and can be less involved than content and social media marketing. With an average ROI of $38 for every $1 spent, it’s also more profitable than many other types of digital advertising. As such, many small and medium-sized businesses are using email as part of their overall digital marketing plans.
If you’re already on the email marketing bandwagon or just getting started, the following are a few expert tips to help you take your email marketing strategy to the next level.
Let’s start with an obvious one – the email list. There are several steps you can take to improve the quality of your list. For example, it’s best-practice to always seek new ways to grow your list.
In addition, set aside time to weed out incorrectly entered email addresses and non-responsive contacts from your list. You can do this quarterly or twice every year. Also, find ways to stay out of recipients’ spam folders. Allowing opt-in and opt-out options as well as observing CAN-SPAM regulations, are a few ways to help you stay out of spam folders.
Bonus Tip: Never, ever buy a list from a “list database” service. Trying to use one will get you blocked by your provider very quickly.
The value of a great email subject line is often underrated. A weak subject line can be the difference between a sale and a missed conversion. Even worse, one wrong word in the subject line could see your emails shunned to the spam folder. To maximize your email open rates, HubSpot recommends keeping the subject line short and sweet (no more than 50 characters). Additionally, use a familiar sender name, leverage personalization, and segment your list. Above all, use the right subject line at the right time.
Just as with the subject line, many email marketers don’t give the pre-header text the attention it deserves. Also known as preview text, the pre-header is the portion of the email body shown under the subject line.
Like the subject line, the pre-header is visible even before the recipient opens the email. Make a mistake here, and you may have lost the email open, and possibly the customer. AWeber recommends requesting action and using the Fear-Of-Missing-Out (FOMO) strategy to make your pre-header text as catchy as possible.
On this, the first advice is to always have one. Whenever you send an email without a CTA, you’re shutting the majority of the recipients out – they won’t know what you expect them to do. Also, for purposes of clarity, have one primary CTA per email.
If you have another critical CTA, you should write a separate email for it. When it comes to quality, shorter, more concise CTAs generally perform better. Be sure to keep the context in mind. The CTA has to blend in with the rest of the email.
No email campaign is perfect. Even when half of your recipients are already returning customers, there’s always room for improvement. Testing will help you get more out of your campaign. A/B testing (also known as split testing) is particularly eye-opening. It will help you discover what’s working and what’s not. Some of the elements of an email that you can split test include; subject lines, CTAs, and send times. For the best results, the Search Engine Journal says you should ignore your gut feelings. Instead, base your tests on hard data collected from the campaign.
The most important thing any email marketer should know, however, is that success doesn’t come overnight. It comes from persistence and consistency. Begin to implement the five tips to improve your email marketing strategy above, yes. But, more importantly, don’t give up at the earliest sign of trouble.
Want more tips? Check out these email newsletter templates >
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Low email open rates remain one of the digital marketers' biggest headaches. Ask even the most successful marketers and they’ll tell you that open rates with email campaigns can be a huge frustration. Without an effective strategy, the many hours spent perfecting a campaign may only result in a handful of email opens.
Resending to non-opens is one proven help to assist with overcoming this problem. We’ll show you why in a moment, but first, a few stats;
You're free to question the variance in findings. But, one thing is certain – resends help to increase open rates.
There are three main reasons resending emails to non-opens is guaranteed to increase your open rates.
Most marketers just assume that emails only remain unopened because recipients choose not to open them. Unfortunately, this isn’t true. Sometimes emails remain unopened because they didn’t even reach the recipient in the first place. An example would be if the recipient’s inbox is full at that moment and the email doesn’t even get to the inbox. Or, it could be that the email server is unavailable. In such situations, the recipient doesn’t get the chance to open or reject an email.
Resending is the only way to give these unlucky recipients another chance to look at your emails. If they’re qualified leads, odds are high they’ll open the emails.
Over the years, numerous studies have been done to determine days of the week and even times of day when your emails are most likely to be opened. These best practices depend on a number of factors including your industry. For some industries, your emails are most likely to be opened at 10.00am in the morning while in others, afternoons register the highest open rates. The best days to send also differ in the same way.
If the majority of your recipients didn’t open the first round of emails, it is plausible that you got the day or time wrong. Resending the emails on the right day, at the right time, is likely to result in higher open rates.
Subject lines can be deal-breakers for many email recipients. If your subject line isn’t exciting enough, most recipients won’t read your emails. The situation is made worse by the fact that email users can see your subject line without opening the email. If they don’t like the message or wording, they can simply ignore, delete, or send your email to the spam folder.
Resending to non-opens gives you another chance to impress recipients who didn’t like the original subject line. It gives you the chance to adjust the subject line to match the needs of these people. If the new subject line appeals to them, they’ll open and read your email without judgment.
Don’t leave money on the table. Set up an email resend campaign today to non-opens and watch your open rate numbers increase significantly!
When it comes to digital marketing strategies, email marketing has been one of the popular options. It refers to letting businesses share their products and updates by emailing their customers. Despite the rising popularity of social media channels these days, people utilize email for communication. This is probably one of the reasons why it can help you connect with a wider range of target audiences for your marketing efforts.
However, like other digital marketing strategies, email marketing can be challenging, especially if your contacts don’t open it. Fortunately, this article will walk you through using coupons and discounts to boost your email list.
Compare the carefully crafted email you wrote to your subscribers to a heartfelt love letter sent to your special someone. You most likely can't wait for you both to open that email. However, the subscriber email often ends up in the trash or it gradually floats out of sight to the bottom of their inbox in many cases.
Eventually, your brand (and reach) can start fading from view. Just because you send email marketing messages does not mean they are viewed. Stop the inbox-to-trash lifecycle by adding discounts and coupons to your email marketing strategy.
Which one has the most appeal? Of course, it’s the second headline. The first one reads almost as though you are ordering your customer to buy your services. However, the second is more suggestive, giving the customer the feeling of choice and power. It demonstrates your brand's willingness to provide services with value.
Think like a customer. Would you rather read an email that gives you an offer? Or do you want to be dictated to? Keep that in mind and get creative on how you incorporate coupons and discounts in your emails.
Seasons and holidays are a prime time to add offers to your marketing schedule. Brainstorm how users can utilize your services seasonally or during cultural events.
Keep customers coming back by offering a "thank you" coupon 1 to 3 months after their first purchase. By sweetening the pot with a discount, your customers more likely to return.
Offer a progressive discount when customers take action on social media while using a coupon. If a customer would have received 10% with a coupon, they would receive 15% off for being a Facebook fan and 20% off for sharing posts while being a fan.
While email marketing is a proven method of capturing customer loyalty, your subscribers can disappear if you aren’t consistent. Your email marketing should keep and grow our list.
To be consistent with your email marketing efforts, there are some essential things to consider. For one, you should create a schedule to know the perfect time to send emails to your contact list. That way, you avoid overwhelming your subscribers with multiple emails each week or sending emails infrequently to the point that you’re already forgotten.
Another is to maintain your email marketing’s consistency is to provide formatted email subject lines. Doing so allows subscribers to recognize your emails easily, increasing the likelihood they’ll open them.
Use coupons and exclusive discounts in conjunction with your website and social channels. Seed your email list with coupons to keep your audience engaged after signing up. If you want your email to drive more sign-ups, you may incorporate digital coupons and discount codes for some popular shops and marketplaces online. Just learn from the experts of DontPayFull.com, and you can find the best deals for your email marketing efforts.
With coupons and discounts ready, you can consider some things when using these items to generate more sign-ups. Convey value over deals. Coupons should not be the end all be all of your marketing. Create engaging and informative content that is relevant to your brand.
Waftio makes it easy to offer coupons to your audience. With Waftio, you can create a simple form for your site visitors to fill out. Once they've completed it, they get their discount code or printable coupon and you add another lead to the list.
Waftio can be integrated with marketing tools like MailChimp and Aweber to automatically add visitors to your list.
Do you use coupons for email marketing? If not, keep the information mentioned above in mind to know and understand how to use coupons and discounts to boost your email list and achieve a more desirable marketing outcome.
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