How-to-Setup-Abandoned-Cart-Auto-Emails-315

Shopping cart abandonment is an e-commerce store's most significant challenge. A recent report shows that nearly 69% of website shopping carts are abandoned annually, costing store owners billions in the process. In 2017 alone, online retailers lost $260 billion to abandoned carts.

What Causes Shopping Cart Abandonment?

Unexpected costs top the list of reasons for cart abandonment. Unexplained shipping costs, in particular, have killed many sales. This is especially true when the shopper is made aware of the charges at the last minute. Rather than check out, most consumers look elsewhere.

Three other common reasons for shopping cart abandonment are:

The good news is that if you address these issues, most consumers are happy to return and complete the purchase.

What Are Abandoned Cart Emails?

These are emails sent to shoppers who added items to their carts but never checked out. The emails provide an avenue to reconnect with the shoppers, address their concerns, and encourage them to return and complete the purchase.

Do the emails work? Absolutely! According to Shopify, nearly all abandoned cart emails are opened, and 33% of clicks lead to purchases.

 

Abandoned Cart Email Tips to Convert More Sales

Before we get to the tips, remember always to capture the email address of each visitor. This is critical as without it can't reach lost targets.

But, how do I get a visitor to part with their email address when they didn’t even get to check out?

Simple - use exit-intent pop-ups. These are a special type of forms that users fill before they leave the site. In addition to requesting their email contact, you can ask them their reasons for abandonment.

Once you have the email addresses, the following are five quick tips to help create effective emails for maximum abandoned cart recovery:

  1. Stick to industry best practices

    It takes at least four emails to recover an abandoned cart. The first email should be sent within 30 minutes of the abandonment. The longer you wait, the higher the chances of losing the sale. From there on, send an email every 24 hours until you’ve sent all four emails.

  2. Show them the abandoned cart

    About 24% of consumers cite “website crash” and another 15% cite “website timed out” as reasons for abandoned shopping carts. Saving the cart and sending a picture of the items in the cart in your emails is the easiest way to re-ignite the shopper’s interest.

  3. Offer a discount

    A significant number of customers abandon shopping carts because the final price is higher than they expected. Offering a discount may induce the consumer to return and buy.

  4. Clarify your shipping policy

    Consumers want to know exactly how long it will take for the items to arrive. They want to know if returns are allowed. Clarifying both of these items in your emails can help win back lost sales.

  5. Offer comparable items

    In the last follow-up email, you may want to offer comparable items when it appears that the consumer has lost interest. Instead of focusing on the cart items, use your final email to show them similar and complementary pieces.

Round off with a powerful CTA

Each email must have a bold, easily-noticeable call-to-action, CTA, with a message urging the recipient to "proceed to checkout." Personalized CTAs designed to create a sense of urgency work best.

A Review of Drip.co Email Service Provider - 600It doesn't matter how well-crafted that email is if it is sent before a lead is ready to convert or if that lead moved on. Through automation, drip marketing of emails allows your message to be delivered "on-time" over a set period. From weekly specials to the monthly newsletter, drip marketing connects your lead with your message. Drip.co is an email marketing tool that goes beyond simple email newsletter delivery to give you advanced and helpful, intelligent business features.

Features

Drip's features make marketing automation easy. Here’s an overview of key areas in the online tool and what each part does.

Workflows

Drip's workflows make life easier by uncovering the blind spots in your marketing strategy and strengthening your sales funnel. When it appears that a prospect is on the cusp of leaving or unsubscribing, an email will automatically be sent out to them.

As soon as a subscriber fills out that first form, your workflows applies tags to the subscriber and places them in a campaign. A subscriber stays in a workflow until all emails have been sent or a goal (like closing a sale) has been achieved.

The magic of workflows lies in that it's nearly hands-free once set up. For example, you can automatically funnel new subscribers to a page to download an eBook and thank them after they do so...all automatically.

Tags and Events

Forget juggling multiple subscribers lists. Drip.co uses tags to segment subscribers based on their actions (what they downloaded, what pages have they visited). You can develop a profile of a set of prospects and target them. Events give you the option to pinpoint the circumstances of the tags. For instance, dates when products were purchased and affiliates involved.

Split-Testing

With Drip, you can fine-tune your email content by analyzing the results of an A/B Test campaign. Testing elements of your email will give you an idea of what's working and what isn't. By taking the time to see what customers are responding to, you're ensuring current and future growth.

By creating emails and sending them to 2 separate groups of subscribers (you can select subscribers based on factors like when they subscribed and if they've purchased), you can determine which segments of your subscribers responded to the optimized subject lines and copy.

How to Start with Drip.co

As a bonus, the Drip team offers courses to help you create workflows and boost conversions.
Drip.co is a powerful email marketing tool. This service provides a ton of features at an affordable price (plans start at $1 a month). With Drip, you can harness email marketing automation to improve your marketing efforts and control your marketing campaigns.

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