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2015 Online Marketing Trends you need to Know About

December 18, 2014
As 2014 winds down and we begin to look ahead it's important in the fast changing world of the web to stay nimble and be ready to adjust. Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know for success online in 2015! It's all […]

Facebook Reach: Free Traffic is Still Possible says Kim Garst

December 11, 2014
Is free traffic on Facebook still Possible? Reach is down, are Ads the only way? Join me as I interview Kim Garst and she shows the way she is getting great engagement and free traffic! Kim is the Co-Founder and CEO of Boom! Social, a social media consulting and training company that helps small businesses […]

Google Search Shortcuts for Saving Time

December 7, 2014
I'm all about saving time! Being efficient is HUGELY important to me.  I'm definitely a GTD (Get Things Done) kinda guy and I love shortcuts to help me accomplish more faster. I've been stacking up some Google shortcuts and I thought it was about time to compile and share a few! Did you know that […]

Visuals in Social and Online Media: What You Must Do

December 4, 2014
  You know you need to use visuals in your social and online media right? Visuals in social and online media are critical! They draw skimmers in, they capture attention, and they communicate. Episode Topic: In this episode of the Halftime Mike podcast, Peg Fitzpatrick stops in to bring some spark and direction to the […]

Facebook Marketing Video Tip

November 26, 2014
  Facebook Marketing Video Tip Facebook is always making changes! It's a fact of life, and businesses wanting to market on Facebook need to get used to it and adapt. One of the changes they have made in the past few months is the importance of native video.  By this I mean videos loaded directly to […]

How to Choose the Right Images for Your Brand

November 25, 2014
We now know that visuals go a long way in getting our posts noticed and shared. But how do you choose the right images? What if you use and image that's not a cute baby or kitten? If you use an image that's not so appealing to the masses, will your content still get shared? Not as much. […]

SEO 101 for your Web Page

November 20, 2014
"Why doesn't my website come up in Google when you type the term <fill in blank with your product>??" If I had a dollar for every time I've been asked that, I'd be a wealthy man!  Every business wants to come up first, or at least on the first page when a search for their […]

Going Viral: What Types Of Content Are The Most Shareable?

November 18, 2014
Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campaigns. That said, there are a few common denominators towards the types of posts that receive a significant amount of shares and strong sentiment (whether […]

Smartphone Apps for Business: Should your Business Have One?

November 14, 2014
The statistics continue to astound… 90% of American adults have a cell phone (Pew Research 1/2014), As of the end of September, 72% of U.S. mobile users have a smartphone (comScore Report). We have become a mobile computing society. For businesses, this means there is an important need to consider how to reach and do […]

Small Business Productivity Guide: Push it With Excellence

November 13, 2014
I like to get things done, how about you? Is your productivity up-to-snuff?  Do you ever have projects that take way longer than they should? Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know to market successfully on Facebook today! It's all about keeping […]

Facebook Changes you Need to Know

November 6, 2014
Liking Gating on Facebook is over! Videos natively loaded to Facebook are getting more reach. Custom Audiences are a secret sauce for reaching customers. Are you up on all this latest Facebook goodness? Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know to market […]

Pinterest Insights: Tailwind App Delivers for Businesses

October 31, 2014
I was recently introduced to a great tool that helps businesses gain insight into how Pinterest can help their company better reach their target market. This unique software is designed to help companies discover the pins, trends, and pinners that can boost their business visibility.   With Pinterest being the #2 source for driving volumes of social […]

Relationship and Inbound Marketing Tactics for Small Business

October 30, 2014
Can "relationship marketing" really help your business grow and sell more? Are you wanting to grow leads on your website and have a more strategic inbound marketing plan? Then this is the place for you!  This episode will focus on relationship and inbound marketing tactics for small and medium sized businesses. I'm joined this week by Jessika Phillips. […]

Facebook Custom Audiences: The Secret Sauce for Reaching Customers

October 25, 2014
This isn't a new Facebook tool, but it's likely the most powerful underutilized tool in Internet Marketing today! For the majority of people in the U.S., Facebook is a social network for connecting with friends, following businesses they "Like" and in general an entertainment destination where they spend time.  Businesses, however, can have a different […]

Hyperlapse for Business: How to use for Business Growth

October 23, 2014
Wondering if and how you can use the new Hyperlapse App for your business? Interested in discovering how businesses are using Hyperlapse right now? Then stay tuned!  This episode is all about the new Hyperlapse App by Instagram and how it can be used by small and medium sized businesses. It's all about keeping it […]

Mari Smith "Bump" Phenomenon

October 22, 2014
Have you heard of the "Mari Smith Bump"? It's a phenomenon that results in a surge of traffic to your website or massive sharing of your Facebook post (or retweets on Twitter). The "bump" is something I've experienced a number of times over the past few years and which just happened again recently. How the Mari Smith Bump […]

Holiday Marketing Success with Facebook Apps

October 16, 2014
Have you ever said, "I need to do more for my business online." Or something like, "I've got to use social media better for my business." Even better, if you've recently said, “I want to do much more online this coming holiday season,” then it's time to look at some of the many versatile features […]

Mobile and Tablet Growth Demands Web Solution

October 14, 2014
 Source: PewResearch www.pewinternet.org Screens are getting smaller….and bigger…and we simply have more of them! The use of the Internet has evolved quickly in the past few years!  Gone are the days of only large desktop computers as primary methods to use the Internet.  PewResearch outlined 2014 stats on the use of mobile devices and tablets, […]

Website Redesign Keys You Need to Know!

October 10, 2014
The web changes.  It changes rapidly. It changes continually.  This means your website must change.  What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]

Effective Social Media Community Management: Learn from a Pro

October 9, 2014
How does Social Media Examiner do it?  If Mari Smith trusts him to respond to fans on her Facebook Page, surely you can learn from him too! This week I am joined by Juan Felix, a professional social media community manager and trainer who coordinates the fan and follower communities for such notable online entities […]
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