Most marketers already use social media and SEO to advance their digital marketing goals – which is excellent news. The two platforms provide access to a massive audience and allow you to reach every corner of the globe. Social media and SEO are also both extremely low-cost marketing platforms with a high potential ROI. Now, imagine if you could combine the two strategies. Think about how many more people you could reach and sales you could close. Well, guess what? Some marketers are doing just that – using SEO within social media networks to fast-track their marketing goals. If you are looking to generate more traffic, it’s time you did the same. Here are a few ways your business can utilize SEO on social media;
Facebook is one of the easiest platforms to use SEO to drive traffic and leads as search engines already index the platform. Additionally, Facebook gives marketers control over several SEO elements, including metadata and snippets. Here’s what you can do;
Instagram currently boasts over a billion users and is one of the most active social media networks. If you can get things right on the platform, you’ll see significant traffic, leads, and sales. The following are a few SEO tips to consider;
You’ve likely seen a few Twitter hashtags appearing in Google searches. People interested in the tweets can click to visit the brand/advertiser’s website and even make purchases. The following are a few ways to get your Twitter handle, hashtags, emojis, etc. to appear on Google too;
As you can see, these are tips you can easily implement to utilize SEO on social media. If you’re serious about generating more traffic and leads off your social media pages, start these changes today.
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Let's talk about your business. With over a decade of experience leading companies and transforming lives, and a Master's degree in Org. Development and Leadership, Mike can help you find the best way forward!