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SEO for Small Business: How the Digital Marketing Funnel works

How to improve SEO for small business

SEO for small business:  How I answered one small business that came to me wanting answers.

In This Episode

I often find the term "SEO" thrown around quite loosely and with many different meanings.  So when someone comes to me and says, "I need help with SEO!" I typically start asking questions to try and narrow down what they mean and what they are looking for.

Often it means they want to get found better in search results.  In this episode I go through a small business case that I recently worked through for a landscaping business.  I'll take you through my process of evaluating their site and social media, and some of the recommendations I outlined to them.

You'll come away with practical ideas on what to look for on your site to help guide you in making decisions that can improve your company performance online.

Listen Now:

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Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg Growing Business Online: Identifying your Ideal Customer

Topics Covered:

  • Defining SEO for the small business owner
  • The Digital Marketing Funnel
  • Attraction and Engagement Content
  • Lead Capture and Nurture keys
  • The importance of Conversion campaigns
  • Social Media prioritization and focus

 Podcast Episode Resource Links:

Slide10

 

Beyond landscaping

 

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s your key takeaway that you need to do in the next 24 hours based on listening to this?

If you need a quick consult on your "SEO", digital marketing, or social media strategy, send me a note!

Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>. If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe.

If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe.

This is VERY much appreciated!

Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.

The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
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