Starting a Shopify store could be a solid business idea. Especially, if you have been looking to make money online and reach financial independence. These days, eCommerce is on the rise. This trend became even more prominent during the pandemic because more people had to shop online.
Now, it is important to note that even if you come up with a niche idea for your Shopify store, it does not mean that you can expect to make sales right away. No, there are certain steps to take if you want to attract and retain customers.
This article will give you some ideas on how to create a solid strategy to boost sales. Let’s take a look at some of these tactics.
According to Bright Local, about 80 percent of shoppers trust online reviews as much as they trust recommendations from their friends or family. As such, it is important to provide reviews on product pages.
If you are dropshipping from Amazon, eBay, or Aliexpress, you can use Opinew - import product reviews to your Shopify store straight from these platforms.
On the other hand, if you have a different business model, you will need to encourage consumers to write reviews. Some shoppers might leave a review without any encouragement. However, the number of such customers is not always enough to get the necessary reviews.
You can send emails asking them to share thoughts about the product or service. Then offer a small discount for the next purchase if they submit a review, or even create surveys to simplify the process.
A solid email list could be one of the best ways to advertise the store and reach out to people who have spent money on your store. You can send reminders about your online shop. Inform subscribers about new goods that are about to be released, and offer exclusive perks, such as free shipping or discounts.
Cold email campaigns might be a bit tricky because you are unlikely to convert many leads. Some businesses make the mistake of purchasing ready email lists without considering whether the recipients in that list coincide with their targeted demographic.
Having said that, if you have resources at your disposal to run a cold email outreach campaign, you should do it.
The fear of missing out is one of the oldest marketing techniques. Businesses create scarcity and force customers to make spontaneous decisions. Therefore, they spend their money before a product is out of stock.
A simple pop-up message on a product page saying there are only 2 or 3 copies left is usually enough to persuade shoppers who are on the fence. You can add a time limit or how many other shoppers are checking the same item to make the strategy more effective.
Given how convenient it is to shop on smartphones and tablets, it is no surprise to see more and more online businesses developing their own mobile applications.
At the same time, a mobile app can be quite expensive. Especially for someone who has limited funds they use for advertising.
If iOS and Android apps are not in your immediate plans, shift focus toward making sure that the Shopify website is mobile-friendly. There are plenty of themes that come with built-in mobile optimization. Thus making it easy to take care of this aspect. But just to be sure, test how your website runs on different mobile devices.
Customers today want a more personalized customer experience when shopping online. This is why they don't mind giving away some personal information in return for online retailers catering to their individual preferences. Part of this personalization is during checkout on your site. Make sure you integrate your eCommerce site with as many payment processors as possible.
This should include credit cards, Paypal, Google Pay, Apple Pay, and cryptocurrencies like Bitcoin. Digital currencies are of significant importance because not many retailers are giving this payment option yet but customers are demanding it. A lot of consumers monitor their cryptocurrency price changes and will make purchases when they gain enough profit to pay for items in their shopping cart. By offering these payment options you can attract these customers.
Well-established eCommerce businesses emphasize search engine optimization a lot. The traffic that comes from Google and other search engines is valuable. Shoppers end up on a website after entering shopping-related keywords. Of course, the site itself has to be optimized properly to target the right demographic.
A lot depends on your budget because SEO can be quite competitive. Another thing to note is that you should not expect immediate results like with other methods, such as PPC. Search engine optimization is a long-term investment. It might require as much as a few months to become effective.
The last bit of advice is about leveraging social media. The most popular platforms have hundreds of millions of active users. So, it should not come as a surprise to see many businesses trying their best to establish a presence on social media.
Some of the most effective marketing techniques on Facebook, Instagram, and other SM sites include:
Keep in mind that there are many different social media platforms, not just the most popular like Instagram, Twitter, or Facebook. If you find it difficult to get leads on the biggest platforms because there is too much competition, try other, less popular sites, such as Trillet, Valence, or Houseparty.