Winning the search engine game is no walk in the park. It usually takes a lot of time, effort, and persistence. Just because you manage to run an ad or two on Google does not mean you should consider your job done and let time do its part.
The truth is that you have to be patient in finding the right formula that will work for your business goals. Whether it’s generating leads, growing your conversions, or maximizing your investment. One of the most powerful tools in doing so is harnessing the strengths of remarketing.
You notice a lot of traffic on your website, but they never seem to translate into sales. Some are so close to purchasing but leave at the last minute before they hit checkout. This is where the wonder of retargeting ads comes in.
It provides you with an opportunity to re-engage your website visitors and encourage them to complete their abandoned transactions.
But of course, polishing up your existing Google ad campaign won’t cut it. You need something that will quickly grab their attention. Hence the need to go the extra mile and create a creative and effective campaign.
Here are some ideas to start you off.
Many ads rely on images. However, you can take a different route by captivating your target audience with compelling ad copy and messaging. The best way to do this is through using sequential retargeting. This type of ad allows you to tailor the ad copy and messaging, depending on where the visitor currently sits in the conversion process. The aim is to push them to take action.
For example, you can create several versions of your ad offer. It can range from offering a special discount, or flaunting good customer service. Or, perhaps enticing new customers with an exclusive offer, churning out brand messaging, and showcasing specific product benefits. This mix of messaging can be applicable for customers who are in different buying cycles. You want to send them through each funnel until you eventually get them to purchase.
You can never go wrong with an attractive ad banner. Most online users are visuals, which means they easily get drawn to ads that appeal to their senses. It can be as simple as utilizing a clean, seamless design with your brand colors. You can use minimalist photos that would make the text stand out. Crisp white and clean images help your target audience visualize how your product can play out in their day-to-day activities. It will also allow your headline and call to action easily noticeable. If you’re selling products, such as apparel and furniture, it’s essential to showcase them properly. Choose visually appealing photos that will compel your target customers to click.
If you want to run a retargeting campaign that differs from the usual offering, you can spice up your ad by considering your visitors’ location. Their geographic locations can help you tailor ads specific to where they are currently at. This makes a lot of sense, considering how many customers often go online to check the nearest stores and services before going to the physical store. Make sure that the messaging and landing page match their current geographical location for a higher chance of converting.
Dynamic ads offer a unique opportunity for businesses with extensive product listings. Instead of creating an ad for each product, which can be time-consuming, simply use an ad template. This can house hundreds of products along with specific details, like images, pricing, and availability. It is then run dynamically, which means each visitor is shown a unique product ad using their interests and behavior. This is one of the most efficient ways of retargeting site visitors and potential customers who might need a little nudge to make a purchase decision.
Visitors who bounce from your site are not lost forever. Sometimes they only need a little push in the right direction. By retargeting and re-engaging them, you’re making use of your share of traffic and maximizing their potential. You would want them to go back to your site, reignite their interests, and mull over your product offerings. Thereby, softening them for eventual conversion and purchasing. You can even attract repeat customers by going the extra mile to stay on top of their minds.
If you want to take your digital marketing game to the next level, running creative and effective retargeting ads is the key to a successful campaign effort. Just make sure that you are running ads that are not mediocre and repetitive. Otherwise, you will risk annoying your retargeted audience, who might get tired of seeing the same ads over and over again.
When done right, retargeting ads can usher in a wealth of benefits, including increased conversion rate and higher return of investment.
