For a law firm to be successful today, they will need to have an efficient way to connect with potential clients. One of the easiest and most effective ways to do this is by having a strong online presence and being found using the major search engines. When you are looking to show up higher through the major search engines, having a page full of quality SEO content is important. There are various organic search ranking factors that you should take into consideration when developing a page as they will influence your search engine position. In this post we lay out key factors for high organic search rankings for law firms.
So whether you are a workers compensation lawyer or a bankruptcy lawyer, here are all the key factors to achieve high organic search rankings for your firm.
One of the factors that will influence your website’s search engine position is if it is full of quality content. Ideally, you should update your legal website on a regular basis with new quality content that is well-written. The content should be relevant to your website and also include keywords that would be searched by potential clients. Updating this information will continue to refresh your website and allow you to rank higher.
Another factor for high organic search rankings for law firms that will have an impact on your search engine positioning is whether you have relevant and functional links. You should focus on having plenty of inbound and outbound links on your website. The inbound links will take you to other places on your page and outbound links will take you to outside websites. You should ensure the links take you to relevant websites and are functional at all times and broken or irrelevant links could damage your ranking.
You should also make sure that your website is accessible at all times. If your website continuously has issues and does not work, it will harm your search engine ranking and could damage the reputation of your law firm. Further, it is important that your website is easy to use and navigate. As many people will look for law firms on their phone or other mobile devices, you should ensure you have a quality mobile website as well.
Another factor for high organic search rankings for law firms that can have an impact on where you show up on the search rankings is whether you have reviews for your business. Your online reviews will give customers a glimpse of how satisfied clients were in the past. It is always a good idea to ask a satisfied client to post a review of your services online. This can also be a good platform to learn more about what clients are looking for. If you have plenty of positive reviews, it can help you show up higher on the search results.
The overall user experience is also an important factor that will have an impact on your SEO ranking. The quality of a website will have a direct impact on user experience and will influence whether they return. If your website has a high bounce rate, has periods of outages, has broken links, or is simply slow to load, you will want to find ways to improve it as the poor elements can drastically reduce your positioning on the major search engines. Regular maintenance and upgrading the site on occasion can help improve this for your site.
Lawyers and law firm owners can have a lot of success today if they are able to find clients. One of the ways that you can find more clients is by having a strong online presence and being found through the major search engines. When you are building out a new website, it is important to consider these factors for high organic search rankings for law firms that will have an influence on where you show up on the major search engines.