With over 400 million users, a valuation of greater than $10 billion, and the recent title of most traveled place on the "Internets," Facebook has become an important business destination for all businesses. As a result, many businesses are scrambling to find their place on this most popular internet platform and others are realizing they are need to be. Often, the biggest challenge isn't setting up a Facebook Fan Page, but the deployment of a viable and measurable strategy that converts visitors into customers.
Social Media is a communication tool by its very nature and can lack a clear internet marketing sales funnel that businesses can utilize to convince visitors to take action. Facebook is no different. These strategic sales funnels are usually reserved for the company's conversion platform, it's website. Because of this, businesses are forced to "encourage" visitors of their Facebook Fan page to take the leap from Facebook to their website. Internet marketing professionals have known for years that click-through rates drop significantly when people have to jump to a different website.
As a communication tool, Facebook is great for building brand awareness, growing a fan base, and building relationships. As a conversion platform, Facebook has had limited capacity due to Facebook enforced protocols. However, this has been changing over the last 12 months with the proliferation of custom applications that enable businesses to enact and utilize more standard methods of conversion conventions. Now, with the launch of a Facebook TabSite by Digital Hill Multimedia, these barriers to conversions are gone!
The Facebook TabSite application allows businesses to easily build a website on their Facebook Fan page. This website can have multiple pages, a contact form and it even allows for the use of flash animation. Companies will now have the ability to deploy a robust sales funnel on their Facebook Fan page just like they would on their website. With TabSite, Facebook has officially evolved from a social media communication and networking tool to a robust sales and marketing platform that businesses can take advantage of.
For full details on Facebook TabSite, visit their website at FacebookTabSite.com