Facebook. Is it worth it? What the heck are they doing??
Earlier this month I spent time with other social media and digital marketers at the New Media Expo in Las Vegas. These were the kinds of questions I heard being asked!
This event came right in the midst of Facebook announcing changes to the News Feed Algorithm (Note: This is the method that impacts what posts a Facebook user sees in their Feed. See great background information via Social Media Examiner interview of Mari Smith and Jay Baer). The changes, at first glance, were alarming to some. Prompting some to even say that marketers should leave Facebook and head for Google+. For others, it was simply another Facebook change that we've been accustomed to with the need to evaluate and adapt one's Page Posting style to remain relevant.
I had the privilege at New Media Expo to sit down with Facebook Marketer Andrea Vahl (c0-author of Facebook Marketing All-in-One for Dummies ) and discuss some of these changes.
Andrea offers her insights (interspersed with my commentary!) on what's going to be important for Facebook Marketers in 2014.
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According to Facebook: “Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”
This means posts by Pages that are text only, or text with a link but no pulled in image from the destination website.
See more stats at zephoria.com/social-media/top-15-valuable-facebook-statistics/
Great new edition covers what you need to know for successful Facebook marketing
Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential.
DOWNLOAD THE PODCAST:
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