How to Create and Use Link Bait to Improve Your SEO

How to Create and Use Link Bait to Improve Your SEO

There are many ways to get links on your website. In most cases, it implies giving something in return. However, thanks to link-baiting, the webmaster receives external links without any conditions. Is it really possible to create and use link bait effectively? Let’s figure out.

What Is Link Baiting?

Matt Cutts of Google defines the term link bait as “everything that’s interesting enough to get people's attention.” From this explanation, we can conclude that link-baiting is a technology aimed at attracting the attention of the target audience to a particular resource.

Link-baiting is about getting natural links, i.e. links that are made voluntarily for the reason that people like the content and want to share it. It should be noted that link-baiting is very similar to viral marketing. Nevertheless, if you look deeper, then the concept of link-baiting is much broader than viral marketing as it complements it. So, link-baiting is an effective tool for website promotion if the content and external links are really useful.

Among the ways to perform link-baiting are the following:

  • Product reviews;
  • Various check-ups;
  • Free expert advice;
  • Convenient services and videos;
  • E-books;
  • Free software.

In SEO circles, opinions about linking techniques are very controversial. For example, there is a category of SEO-experts that regard it very negatively and often compare link-baiting with spam. Others believe that this is an excellent panacea. So, link-baiting can be used in different ways, i.e. those people who negatively perceive this method are also right because everything has its shadow side.

How to Create a Clickable Content

In order to create link baits to attract attention, it is worth focusing on certain topics and trustfulness of the content. For instance, you can create educational content and place it on the sites of teachers and professors. These people are usually not involved in selling links - they are too far from the topic. By receiving a link on such a resource, we put ourselves in a very safe neighborhood because Google knows that links have never been sold on such sites.

So, your example of the clickable strategy may look as follows:

  • Find a linkable topic (trust bait);
  • Find someone to quote in the article (ego bait);
  • Find the deleted content with live links (broken link building);
  • Build relationships with bloggers and journalists.

There are also many topics that can serve to create trust bait links:

  • Children;
  • Safe ways to do anything;
  • Environmental practices;
  • Future trends.

Topics related to children are like a goldmine - they immediately start getting backlinks. For example, if a client has a yacht business, you can write how navigation training will help children develop their cognitive skills. These links are also designed for teachers who are interested in such content.

Ego Bait is also a nice way to create clickable content. You use the vanity of experts in this niche. Another easy way is making top lists. It is enough to select the 100-200 best experts in any niche from whom you want to get a link and then contact them. A more complicated way is ratings. They are more difficult to organize, but this type of content can be more interesting for the audience.

The last way is to create unique research. You can use your own resources to get statistics from your customers or use open sources. For example, if you need to make a study about chocolate, you can ask questions about how they use chocolate to maintain productivity.

Criteria for Clickable Content

Quality content is the main tool that is used to promote a site or blog in search engines, as well as to popularize a resource among users. If the content of the site is far from ideal, it will not appear in the top positions of search engine results and will not receive audience recognition. To create quality content, follow the next tips:

1) Readability

Here you should consider fonts, line spacing, the color of text, and background on which it is located. You also need to place pictures and make a clear structure. The better readability of the content – the more chances that it will attract new readers. Moreover, the article should be of sufficient size and fully disclose a specific topic.

2) Relevant Keywords

It is important to check how exactly the keywords match the topic of the material and how they are written. At the same time, it must be ensured that there are not too many keywords. For 1,000 characters of text, it is enough to use 1-2 keywords. If there are more or fewer of them, it will negatively affect the promotion of the resource.

3) Uniqueness

Only unique materials will contribute to the promotion of the site. If you see that the text is not unique, it needs to be fixed. The uniqueness of the text should be at least 80%.

4) Literacy

Articles should be written without grammatical and semantic errors. If literacy is poor, then reading such materials will be simply uninteresting.


The first step in link building is creating linkable content. The combination of many methods is an advantage because trust bait and original research are useful to your readers. Without purchased links, you can achieve an increase of more than 200% in organic growth. Look for experts who will not only improve your research but also help you get links, and 90% of success is guaranteed.

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