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Category: Search Engine Optimization

6 Local SEO Marketing Tactics for Greater Search Ranking

July 13, 2017
Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We […]

Keyword Optimization Tips For Getting TOP Rank in Google Search - Build On The Principles Of Evolution

June 28, 2017
Every experienced SEO specialist knows this one thing... Publishing pages and posts without an exact understanding of which keywords we want to target and grow in SERP is a big mistake. How do you get TOP rank? No matter how great your content, if users can’t find it, it doesn't help you. So, if you […]

Keyword Research Tools for Website SEO

June 22, 2017
Keyword research tools for website SEO.  What are they and what is it? Why does it matter?  And...how can you do it? That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game […]

Website SEO Grader and Keyword Tools

May 25, 2017
Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today... In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the […]

Google Mobile First Search is Coming

November 15, 2016
Mobile has officially overtaken desktop as the primary means of using the Internet. Questioning this yet? Look no further than Google's latest change in their algorithm. The internet search giant recently announced that they would release a mobile search index separate from their existing desktop index. This is the way Google scans sites and ultimately […]

Cloud Based Tools For Social Media And Content Marketing

October 5, 2016
Thanks to the innovative techniques and revolutionary marketing strategies, entrepreneurs have better access to global markets. Social media is no longer limited to building contacts and finding entertainment. It also offers pretty lucrative opportunities to business people who want to expand their customer reach. The growth of blogs and websites further prove this fact. And […]

SEO Tips: What Matters Today for Business Websites

March 31, 2016
Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search […]

The Benefits of using LinkedIn Publisher

January 19, 2016
LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]

What Is AgoraPulse?

January 5, 2016
Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with top features for social media management is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. […]

Things To Tweet About

December 31, 2015
Wondering what to tweet about? Here's some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business's values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]

Make Images A Part Of SEO And Social Media Strategy

December 24, 2015
Strong images are an important part of any marketing strategy. The old adage, "show, don't tell", rings doubly true in the realm of marketing strategies that are tailored towards social media platforms. Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement: Optimize your images for […]

Efficient Job Posting And Hiring With ZipRecruiter

December 8, 2015
At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate. In the past job postings were handled mostly by newspapers. Over time, […]

5 Items Every Business Owner Should Invest In

December 1, 2015
Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I'll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

The Perfect Backlink

November 26, 2015
Building the perfect backlink to your website is a powerful way to achieve higher page rankings and web traffic. Use these tips below to get higher traffic to your site: Use high authority links: These links are from .edu, .gov or top publisher sites. Google looks for high-authority links when it crawls the web, and […]

Why Content Marketing Is The Foundation For Organic Traffic

November 17, 2015
When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you're open. While this might seem like a simple task, […]

7 Strategies to Increase Organic Traffic to Your Website

October 20, 2015
We all want more quality traffic to our business website. The reality is that there is a lot of competition for traffic and a massive amount of content out on the web. Your competitors have the same goal as you do. So how can you rise above? Here’s a hit-list of 7 Strategies to Increase […]

Getting Found Online: Local Search Optimization Tips for your Business

October 8, 2015
Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this?  I dive in and explain a way... […]

Quill Engage: Google Analytics Help for the Busy Business

September 22, 2015
Last week we talked about Google Analytics and all the website stats you can get from this tool. If you’re like most users the Google Analytics (GA) dashboard holds tons of information and is overwhelming at best. Even long time GA users can get confused with all the possibilities. But, in order to stay on […]

The Power of Google Analytics

September 15, 2015
In today's digital landscape, just because you have a website and publish content doesn't mean people will come to your site, let alone engage or convert as a new customer. Your website should evolve and be fueled by data mined from your own site visitors to make sure your site is consistently delivering what they […]

Metrics to Measure the Success of your Website Marketing

June 16, 2015
The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense […]
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