7 Ways to Boost Your Law Firm's SEO Ranking

Creating and managing a successful law firm is less about networking with local clients today and more about maximizing your ability to reach clientele online. Boosting your law firm website's SEO ranking is not only useful to attract visitors to your site, but it is also essential to establish your firm as a trusted and reliable source in your local area. Using a few tips, help boost your law firm's SEO ranking within the top search engines to outperform your local competition while solidifying your position in a highly competitive industry.

Content is Still King

Content is still king when it comes to building an online reputation for a business, brand, or even a law firm. Users love and appreciate engaging, unique, and original content, especially if the subject matter is difficult to find anywhere else on the web. Whether you own a law firm that represents clients struggling with familial matters or white-collar business crimes, craft unique and one-of-a-kind articles that explore the topics in-depth. In-depth content is a great way to attract new visitors, even if those visitors do not currently have any intentions of retaining or hiring a new law firm.

Using a creative content marketing strategy is one of the quickest ways to establish your law firm in your local area and with the use of top search engines. With the right type of content, gain additional shares and exposure when it comes to social media and relevant blogs.

Update your website and blog frequently, at least once a week. The more time you allow in between updates and new blogs, the less engaged your audience is likely to be, especially if they have lost interest in your content. Consistency is key when it comes to developing a working content strategy, especially when you are entering a highly competitive niche such as law.

Use Geotargeting With the Content You Produce

When creating new content, be sure to use geotargeting to hone in on the specific demographics of the audience you intend to reach online. If you own a law firm in Los Angeles, California, some of the content you create may include your location within the header. Crafting location-centric and geo targeted content is one way to ensure you are maximizing your online reach and your ability to appeal to those in need near you.

Work Together With a Web Design Agency

Consider working together with a web design agency that is experienced in helping clients who work in law. A website design agency for lawyers understands how important it is to make a positive and lasting impression on visitors and prospective clients. When working with a web design agency, ensure your website is not only attractive and using modern design, but that it is responsive, mobile-friendly, and optimized for speed.

Web design agencies are able to provide ongoing support and guidance as you begin creating new content and adding various pages to your website as you expand the services your law firm provides.

Consider Using a CMS (Content Management System)

Consider using a CMS, or content management system solution for your law firm to better organize your website's blog and pages of content. CMS solutions such as WordPress, Drupal, and Joomla not only help with optimizing the speed of a website, but also provide the following perks:

  • Themes and Layouts: Choose from thousands of free and premium themes for CMS solutions such as WordPress, Joomla, and Drupal. Themes designed for CMS solutions are highly customizable and can be reworked to fit your law firm's brand and the overall aesthetic you wish to use.
  • SEO Tools and Plugins: CMS solutions provide hundreds of free and premium plugins available for all users. SEO plugins help with properly formatting the syntax of your website and by helping major search engines such as Google, DuckDuckGo, Yahoo!, and Bing to find your website.
  • Easily Accessible Admin Area: Enjoy an easily accessible administrative area with a CMS installed on your law firm website. Access the backend of your website within seconds to quickly add new posts, edit current blogs, or even upload entirely new pages to your website with little to no programming experience necessary.

Implement Proper Headers Throughout Your Website

Adding proper headers throughout your website is a must to help boost your site's overall SEO ranking. Use proper header tags such as H1, H2, and H3 to break up content while also utilizing relevant keywords that highlight the content or subject matter you are covering. With a CMS such as WordPress, quickly add headers to all of your pages and blog posts with a few clicks.

Improve the Speed of Your Website

The loading speed of a website can make or break a site's overall success. If a user attempts to visit your website but is unable to view its content within a few seconds, they are more likely to seek an alternative source of information. Improve the speed of your website by working with a web design agency and by obtaining a web hosting package that is right for your site. If you are using a CMS such as WordPress or Joomla, utilize speed optimization plugins to help improve the loading speed of your website. It is also important to seek a web host that provides optimized loading times for all of the websites they host.

Motivate Clients to Leave Positive Testimonials

Implement actionable CTAs (calls-to-action) on your website to motivate and encourage users to leave positive testimonials and reviews. Each time you work with a new client, request that they leave you a positive review or testimonial that can be shared on your website.

Search engine results play a significant role in determining the overall success of a website, especially a website in a highly competitive niche or industry such as a law firm site or blog. Understanding the importance of SEO ranking and various tools and resources available to help is a way to ensure you are on the right track to a successful future in the field of law.


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