Have you heard about Maslow’s theory on the “Hierarchy of Needs”? (Assuming now this will be followed by another question, “How is this relevant to SEO?”) Maslow’s theory is a famous theory in Psychological study that prioritizes fundamental human needs, like food, water, shelter, etc., saying that basic needs must be met before higher purpose needs can be focused on.
Similar to Maslow’s theory, the great SEO and search resource Moz came up with something interesting—Mozlow’s Hierarchy of SEO Needs, and as impressive as it is, it is fairly easy to grasp. Based on the combination of Maslow and “Mozlow” (drum-roll), here’s the keys to understanding the 9 key steps you need to get right with SEO.
However, before diving into getting SEO fully, let’s briefly understand it. To begin with, SEO does not work in a vacuum and requires multiple driving forces to ultimately create an effective marketing strategy for your business. The founding premise of SEO is familiar to most people. It is the intent of increasing your website’s visibility on major search engines in the organic search results.
With that background, let’s dive in. Here are the 9 most important steps to enable an effective SEO process.
Understanding your audience and the industry you are catering to is of utmost importance. ‘Mozlow’ theory would definitely consider it as number one priority for an action oriented SEO strategy. There are three fundamental points to understanding your industry and audience better;
When you have a fair idea of the above mentioned points, it will help you determine your next big move to getting your SEO game better than anyone in the market. The ultimate goal is not to beat your competitors but ‘tune-up’ your strategies and raise your own SEO processing standards.
Keyword research and targeting is the next thing to chalk down post understanding your industry better and potential audience for the same. There’s a thing with keywords, you don’t always know how your audience will exactly search for it, subtly changing how you target the keywords can hugely impact the research factor. Think, how you would incorporate a keyword and work around it. Your audience is not so different than you.
Next in line is to understand the intent of the user. It is vital for any SEO process to understand user behavior. Say for example, the user is searching for value x, however, you find variations to value x—this makes all the difference. Your variation in the value x was a result of keyword research and understanding constant shifts in the digital marketing arena. Each variation that you make will enable you to increase the chances of search results leading back on your landing page. Congratulations!
Did you know, 1 sec delay in page load led to a whopping 7 percent drop in conversion rates and 11 percent downfall in page views (it hurts, right)? You need to check what is slowing down your website and remove anything unnecessary.
It’s time to get realistic buddy—slow website means slower conversion rates. You can practically kiss goodbye to your potential buyers because they don’t have all the time for your website to load. Few of the most important aspects to keep in check for a better SEO process is a smooth-sailing website, free of clutter.
Are you wondering how on Earth will your website design contribute to SEO? As mentioned above, SEO does not work in a vacuum and it is not a physical thing that you can attach to your machine to get page views. Everything, from website, logo, content, etc., makes all the difference. It is about the entire package.
Pro Tip: Logo of your website is definitely a game-changer. Better your logo, higher are the chances of your website to rank. If you are looking for great logo designs in Greenville, SC there are many options available.
If you are wondering what is crawling? It is a process through which search engine spiders discover your website. You need to beware of Error 404 on your site. If your website structure is out of shape or if there are necessary links missing, you are simply out of the SEO game.
This being said, you do not need to beat yourself up to it. Many firms provide world-class Search Engine Optimization in Greenville, SC. Ask and you shall receive.
Indexing is an integral part, even though unrelated, Indexing and Crawling are one unit in the SEO process. If you miss out on Indexing your website properly you are allowing a section of your website to not be crawled, leading to ranking issues. You need to get it right for a higher ranking.
If you are already in the field and playing SEO-ball, without any prior knowledge on Domain or Page Authority, dear human you have missed out the ‘First Rule’ of being in the game altogether. Domain Authority and Page Authority predict your website’s search engine ranking. It is akin to your site’s proprietary score empowered through Moz. It basically gives insights about how trustworthy your website is! Long story short—read, understand, learn and imply.
If SEO is a play, content is the protagonist (and vice-versa). That is to give you a fair idea, how content and SEO processing are interrelated. Content is always site specific—what you write; speak volumes about what you do and how far you are on the leaderboard. It does not matter what industry you are catering to as far as your content goals are clear. Write for the users first and then for the Search Engines. Why? If you haven’t noticed, users (and even search engines) are always looking for a well written, authentic and non-spammy piece. Let the writer in you awaken!
To sum it up, you might have the best website in place with the most unique product out there in the market, however, if the SEO is weak in any of it aspects, you are basically not doing any business at all. That my friend, is the power of Search Engine Optimization. Have your perspective realized into actionable SEO processing and there you are, shining on the first page of the Search Engines!
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