Category: Search Engine Optimization

Metrics to Measure the Success of your Website Marketing

June 16, 2015
The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense […]

SEO Tip: Titles Matter in Search

April 7, 2015
When it comes to SEO (Search Engine Optimization) strategies, your title is extremely important. If you don't have a compelling title, no one will click the post and read your great content. [Tweet "A well-written title will lure in readers, and it will act as a search engine keyword finder tool."] With all this in mind, […]

Google Search Results Favor Mobile Friendly Sites

March 12, 2015
Mobile matters.  This is not simply an opinion, it's a reality! Google search results favor mobile friendly sites. If your website is not mobile-friendly expect your search ranking to do down because Google is making a BIG change. Details in this podcast episode of Halftime Mike!    Google Search to Favor Mobile Friendly Sites Listen Now: Subscribe:  Halftime […]

Your SEO Gameplan - What Works Online Today

March 11, 2015
Wanting to get more traffic to your website? How about growing more leads? Interested in what is important with SEO today and how you can improve growing leads with your website? Join me and discover the new SEO, what matters today, the big change from Google coming in April, and leave with a strategy for your […]

Local SEO on Google: What You Need to Know About Pigeon

February 17, 2015
Is your business optimized for local search and using Local SEO? How does local search in Google really work anyway? Let's dive a bit deeper into online tech today! My aim here will be to go into the intricate world of Google Search algorithms and breakdown what has changed and what you need to know […]

Clear, Easy Website Stats with Quill Engage

January 7, 2015
Online marketing is an essential part of every growing business. A key way to monitor success is by viewing website statistics. If the business doesn't have access to information about the visitors coming to their website, they're missing out on essential data important to growing the company. Google Analytics is a commonly used website statistics tool […]

SEO 101 for your Web Page

November 20, 2014
"Why doesn't my website come up in Google when you type the term <fill in blank with your product>??" If I had a dollar for every time I've been asked that, I'd be a wealthy man!  Every business wants to come up first, or at least on the first page when a search for their […]

Website Redesign Keys You Need to Know!

October 10, 2014
The web changes.  It changes rapidly. It changes continually.  This means your website must change.  What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]

Optimize YouTube Videos for SEO: A Quick Guide

August 19, 2014
Why do some YouTube videos rank better in Google search results than others? Can my videos get more views and perform better in search rankings? How can I optimize YouTube videos for SEO (search engine optimization)? Can YouTube videos help drive more traffic to our business website? If you’ve ever pondered these questions, then this is the right […]

Great Social Media Content Providers 2014

February 4, 2014
Just wanted to share a quick post to my community to recommend these three blogs to you!  Social Media Examiner recently published the winners of their "Top 10 2014 Social Media Blogs" contest and I'm thrilled to have three friends on the list.  If you need resources, these are three blogs to sign-up to get […]

How to Massively Improve your Digital Marketing - Part 3

January 10, 2014
Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It's time to review your digital marketing and make changes to succeed. This is the last post in the series of "how to advance your business online."  The first two posts are available here: How to Massively Improve Your Digital Marketing  How to […]

How Social Media Benefits SEO

May 21, 2013
Below is a helpful infographic about the ways that social media impacts SEO. A couple items stand out to me including: Social Media helps Content Get Indexed Faster Tweeting cuts indexation time by 50% Social Media reduces the time it takes Googlebot to find your content from Hours to Seconds Increases Rankings for Terms in […]

10 Ways to Effectively Write Content and Use Keywords for SEO

March 12, 2009
Good content on SEO writing from my partner in Fort Wayne and our Digital Hill office SEO guru... Always keep in mind the number one rule in SEO:  Whatever you do on your website you do it for the user first.  The biggest mistake I see people make when executing any type of SEO strategy […]

SEO Tips from Mike Gingerich

March 7, 2009
Here's a number of SEO tips I've picked up along the way and a link to the full article... Search Engine Optimization: Keyword Introduction and On-page Factors Following Search Engine Guidelines will Increase Your Rankings Webmasters and search engine optimizers often search for ways to get their site better indexed and improve their rankings.  You […]

Search Engine Optimization for Websites - Write for Humans!

January 31, 2009
Here's a good article on Search Engine Optimization. We often want to put in place a bunch of "tactics" that involve the programming but search engines, especially Google, are getting smarter and able to more and more read sites exactly as humans do.  By the way, Google is up in the mid-60's now in marketshare […]
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