Add value. Be uncommon. Decent terms, but what do they mean? How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms. It's a great opportunity to step back from the day-to-day […]
Magnet Marketers is a LIVE online show each Tuesday at 4 pm ET. Hosted my Mike Gingerich and Jessika Phillips it's a show all about discovering how your business can become a "magnet" online rather than being an old-school bullhorn. Times have changed, your marketing needs to as well! Learn about the latest trends, […]
Some Do’s and Don’ts on Life and: Starting a new job Being a good team member Adding value to people and situations (Not in any order) 1. If you want to get ahead, become an acute observer of people and what is happening around you. [Tweet " If you want to get ahead, become an […]
“If you build it, he will come” is listed in the top 100 most memorable American movie quotations. I wonder why, since every marketer understands that just because you “build it”, does not mean the people will come. While I’m in quote mode, Walt Disney said, “You can design and create, and build the most […]
Have you ever thought you needed more display real estate than just your laptop? Traveling with just a laptop can make your work harder if you are used to having a larger or multiple displays. If you have tried to extend your display to a mobile device over WiFi you know that there's a frustrating […]
Setting your price can be one of the hardest tasks when it comes to selling your product or service as a business. The price you put on your products or services can determine whether you'll be successful and whether you can entice customers to buy from you. If you want to learn more about setting […]
Article updated 11/28/2023 According to economist Thomas Friedman’s 2005 book, The World is Flat: a Brief History of the Twenty-first Century, technology – particularly, the Internet – has made things, people, and places in the world more accessible than ever before. You can contact someone in China as easily as someone in a neighboring community, […]
Customer experience is more valuable than operations often realizes. Depending on the industry and the business challenge at hand, the focus can often get shifted away from the end-user to something happening within the organization. The time spent "putting out fires" in your organization might seem like time well spent, but that inward-focused attention is […]
It's that time of year..... goal setting. You hear about you. You likely believe in it. Yet....it's so hard to follow through! Are you regularly reaching your yearly business and personal goals? What if there was a way....a path...a process? In this episode of Halftime Mike I dive into a clear outline of a path […]
Are you responsible for interviewing and hiring your team members? Including hiring digital workers? Are you using VA's (Virtual Assistants) or long-term contractors? How do you interview when you can't physically "meet" someone? It's all about digital techniques to vet potential hires in this digital age! This is Part II of Hiring Digital Workers.....the Interview Process. In the […]
Is part of your team virtual and not resident in the same physical office? Are you using VA's (Virtual Assistants) or long-term contractors? How do you hire when you can't physically "meet" and interview someone? It's all about digital techniques to vet potential hires in this digital age! In this episode of the Halftime Mike podcast, […]
Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are your Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! This is a special episode podcast where I introduce you to […]
Are you a solo entrepreneur with dreams of growing into a larger social media agency? Are you a small social media agency looking to scale and build out your team and gain larger clients? Listen in as we cover the Digital Matchbox success story with Liz Azyan who has done all of the above! Liz […]
Do you have a online business? Is your website generating solid monthly income? Do you wish you were earning $200,000 a month from your website? One man is doing just that! Listen in as I interview online entrepreneur and author Matthew Paulson! Matthew Paulson comes across as quiet and unassuming. Yet underneath that layer of tranquility is […]
Does your business have a strong online presence? Is your team dispersed and not all in the same office? Are you having communication gaps as you grow? We tackle questions like these as we hear from Tyler J. Anderson and his story of the growth of Casual Fridays. Tyler J. Anderson is founder and CEO of Casual […]
Is your sales, marketing and customer support model evolving? It had better be! People and businesses want more care and connection with their chosen business. The days of sales blasts and obnoxious salesmen are dwindling, nowadays businesses must use sales research methodology to succeed. After all, a business today that lasts is built on RELATIONSHIPS! […]
Want ideas on how to grow blog traffic? Interested in ways to generate revenue from your blog? All this and more covered in this episode of the Halftime Mike podcast with guest Ricky Shetty, The Daddy Blogger! Ricky shares his personal story of growing a business online and along the way offers specific tips that […]
How is your Facebook marketing going? Looking for a source of good Facebook marketing information? Are you tired of complex answers and want to hear it straight in simple terms? Then you'll enjoy this show where I interview Jenny Brennan on "What works on Facebook today?" Jenny Brennan delivers in this podcast interview! Hear her […]
Everyone wants to grow their business. In many industries today, what worked the previous two decades is no longer working today. Are you in that boat? Has your business climate shifted? The Digital World, basically the web and social media, has changed that. Processes are different, customer acquisition and support are different, and new models […]
How many of us want to grow a massive online community? Ever have "envy" of that page with 250,000 Facebook fans and a million hits on their website monthly? If so, I think you'll want to listen to this real life success story of one man growing a Facebook community to over 500,000 in one […]
