Email Marketing Archives - MikeGingerich.com

Effective Ways To Increase Your Website Ranking

February 4, 2024

Website ranking is an important marketing tool that businesses often ignore. It can single-handedly drive more traffic to your page and help you secure new loyal customers. If you have not bothered with ranking in the past, how can you improve it? Here are three effective ways to do just that. These methods will help […]

15 Tips for Crafting the Perfect Email Marketing Campaign

August 21, 2023

There are 4 billion email users every day in the world (Kirsh, 2023). This makes email marketing crucial for businesses these days. With this number of people utilizing email, brands need to craft the perfect email marketing campaign for their consumers. A great email marketing campaign can drive conversion rate and sales to your brands […]

Strategies to Improve Email Deliverability and Avoid the Spam Folder

July 2, 2023

Email deliverability is key for successful email marketing. It means an email can reach the recipient's inbox without being flagged as spam. Here are some points to consider: Reputation Management: Keep a clean email list and reduce spam complaints. Authentication and Encryption: Use protocols like SPF, DKIM, and DMARC to verify your email's legitimacy and […]

Reasons for Using Transactional Email

December 27, 2022

Transactional emails are an essential part of online commerce. They are the type of messages that facilitate a commercial activity between the sender and the recipient. For example, if you run an online store, you’ll need to send order and shipping confirmations to your customers. If you run a social media platform, you’ll need to […]

SaaS Email Marketing Strategy – Insights for Software and Application Entrepreneurs

November 11, 2022

SaaS products are sold on a subscription basis. This means a client can start using the product and fail to renew after a month or a year. Therefore, marketing the products continuously is a core function of business operations. One of the effective strategies you can deploy is the SaaS email marketing strategy. Basically, this […]

Seven Email Features You Didn't Know Existed But Will Now Simplify Your Work Day

October 17, 2022

For many of us, email is an integral part of our working day. It’s something we take for granted. Often, using it for essential communication and perhaps also the integrated calendar and to-do list to help us stay on track. However, you may be amazed at how many ‘hidden’ email features exist that can simplify […]

5 Qualities of An Email Campaign With Intent-Driven Marketing Automation

September 9, 2022

An intent-driven marketing automation email program uses customer data to send relevant emails to the recipient. The program should consider what the customer has done in the past and their current situation to send them an email tailored to their needs. There are many benefits of an intent-driven marketing automation email program. Perhaps most importantly, […]

Klaviyo vs Omnisend

August 19, 2022

When it comes to eCommerce email marketing, there are two industry leaders that are often pitted against each other: Klaviyo vs Omnisend. Without having too much background on either email service provider (ESP), how do you know when to choose one over the other? After all, this is a very important decision: not only are […]

5 Reasons to Send Bulk Emails for Better Marketing

May 7, 2022

It's no secret that email marketing is one of the most effective ways to reach your target audience. Email is almost twice as effective as social media when generating leads. It has been noted that around 87 percent of those in marketing use email campaigns to nurture their audiences. Many business owners are hesitant to […]

Social Media and Email Marketing - Dual Strategy to Keep Customers Engaged

February 23, 2022

Digital marketing is a blend of different marketing channels. You do not have to stick to a single marketing channel to engage your customers. Instead, use them together to get good returns. Taking an all-inclusive approach in your digital marketing is what is trending. Social media and emails are two essential parts of digital marketing. […]

What Factors Make a Marketing Email Stand Out From the Rest?

January 26, 2022

There are so many emails in this digital world that don't meet the day and can never outreach where one bothers to read. Email marketing has several elements indeed to aim for higher conversion. Many startups always look out for customized email templates and designs to create attractive campaigns that can leverage the true potential […]

Cold Email Vs. Email Marketing: What’s the Difference?

November 24, 2021

There are two ways to reach out to potential customers: email marketing and cold email. Both, email marketing and cold email are effective ways to sell your product. Sending emails to cold prospects is often better known as cold emailing. This can be a viable and effective strategy and sending marketing emails to targeted individuals […]

Setting up the Right Analytics to Assess your Email Marketing Campaigns

October 26, 2021

Knowing how to measure and analyze the performance of marketing activity is fundamental. Without constant monitoring of data and results, it is impossible to understand if a strategy is working. It may be a successor, or on the contrary, to fail. Even in email marketing campaigns, there are KPIs of crucial importance. These parameters allow […]

8 Email Marketing Tips for More Conversions

October 5, 2021

Sending emails as a marketing tool is extremely powerful and popular. Still, so many emails end up deleted before opened or simply ignored. If you’ve wondered what it is that you’re doing wrong, stop looking for solutions and implement these 10 tips provided by a leading email marketing agency. We’ve asked guys from Alpha Efficiency to […]

What Makes A Good Digital Marketing Agency In 2021?

September 15, 2021

Today, most consumers spend most of their time on digital and other online platforms. This has forced businesses to shift from conventional advertising methods to digital marketing strategies. Digital marketing is a cost-effective strategy that allows businesses to reach online customers globally. In addition, digital marketing is easy to measure, easy to adjust, and provides […]

6 Keys to Successful Email Marketing Campaigns

September 4, 2021

Email marketing can be a powerful tool to reach customers and increase sales conversions. But what is effective to get customers to read your messages and act on them? Here are six tips that can help increase your customer engagement with your email marketing campaigns. Goal Why do you want to send this email? You […]

Your Email Subject Lines Can Probably Use Some Work

July 28, 2021

Here’s a doozy: according to Statista, 293 billion emails were sent every day in the year 2020. That same year, the total world population was estimated at 7.79 billion, with roughly half of that number representing people with internet access. That means that every person on Earth with internet access is averaging about 76 emails […]

How To Generate Leads Using Email Remarketing

July 26, 2021

If you want to reach out to your target audience, opt for email remarketing. So how does it work? Many people visit your site and then disappear. In such situations, email remarketing can work to get these visitors back. If you’re running a small business, and you frequently remind potential customers about the products and […]

Different Types Of Marketing Your Company Can Use And How To Use Them Properly

July 18, 2021

Coming up with a new idea or product is just the beginning of a business. Advertising and marketing are the second part of the equation. There are plenty of different types of techniques that can help you increase the sales and brand awareness of your company. Although your product is very appealing and functional, if […]