If you’re asking the question “what is content marketing?”, it is the heart of all campaigns within the world of digital marketing. Content planning and marketing might be an arduous task but it is a sure strategy with lasting results that drive success and help optimize the management of your projects. Content marketing still matters for sure.
Content marketing is a long-term strategy to define the strong relationship between the target audience and your company. It allows you to teach clients and users of a brand or a platform, content through texts, eBooks, infographics, videos, social networks, webinars, podcasts, and many more types of content as well as distribution channels where you can exploit your creativity to achieve the best content distribution within your relevant industry.
It can be said that the power of content marketing is in creating and telling a story. If your story makes a difference, you will be able to attract many more clients to your projects. Content marketing strategy focuses on how you can offer your audience something that no one else can; a product or service through quality and creative content, raising your brand above the competition.
People also want to read content related to their interests and the more personalized it is, the better, because this personalization, in addition to humanizing a brand, makes your customers feel much closer to your company and its values. That's why content creation is a priority for marketers and why content marketing still matters. But this is not all, let's explore more reasons why you should start creating a content strategy.
You can use content marketing to significantly increase the traffic of your website and that it is constant and of quality.
If you are starting your action plan focused on digital marketing, you can incorporate links from external brands to your content plan with topics related to the message you want to convey and you will see how other websites will eventually want to link their web content with yours. This strategy is called backlinking and usually generates traffic in a very short time, it also helps your website to position itself, allowing a large number of people to visit your website.
All types of content with the right keyword will help you increase the search engine optimization of your website.
SEO plays an important role in improving the visibility of your business online. In fact, content marketing still matters because creating blog content is the most effective SEO technique available. Businesses that blog content continuously and have a keyword-driven content marketing strategy have more search engine indexed pages and more visitors to their website.
A content marketing agency allows strangers to find your company and your services, through its useful, informative, and attractive content. An effective technique is to use additional premium content on your websites, such as eBooks and newsletters, to attract your customers even more. You need potential customers to sell, and content marketing is the way to reach them.
It is worth mentioning that only people who are interested in your industry will perform a search that will lead them to read your content. Of these audience members, only the ones who are actually interested in your offers and services will enter the landing page. Among the readers who land on your landing page, only those who were truly enthralled by your content will take the time to fill out a form with their personal information to learn more. In this way, you are filtering out the people who may or may not become loyal customers. You are saving time, energy, and money for your company as well as for your sales team. This technique is called inbound marketing.
Building trust in your users helps your business establish a positive brand reputation. When consumers read your content, they begin to develop a personal opinion about your company and its services. So if the content they find is engaging, useful, valuable, and professional, they will start to think the same about your business. In addition, they will share your content on social networks and your clients will be another effective dissemination channel. Remember that in your content it is important that the values of your company are reflected.
The topics you create content about and the value of the content you provide can mean the difference between a consumer choosing your brand over the competition. Generating content only with the intention of selling is not quality content. It is important to humanize your content and what better way than to do it through your story.
You must tell why you decided to start your business, because you are different and what you can offer better than anyone. Making the personality of your company known and building a brand voice will help you create unique content for your business, attracting the attention and interest of the audience. This is how we can obtain significant benefits from a content marketing agency and why content marketing still matters. Creating relevant content is an important strategy when developing a marketing plan for your business project.
The moment you start creating expert content that is useful and provides the answers people are looking for, it will help you with your organic search rankings. Search engines are always changing, but the only reason they keep changing is that they want to offer more and better value to their customers.
When your content helps solve the problems of your leads and customers, it will rank higher, and in the end, it will only generate more traffic. So be sure to keep your content up-to-date, informative, and relevant to your target audience. In this way, you will rank higher and longer in search engines.
When you rank higher in search engines, it also means that you need to start spending less money on advertising for those potential customers to rank.
The thing is, some potential customers are ready to buy, some are not, and everything is perfectly fine. But no matter what stage a (potential) customer is in, they all have different questions about the product or service you are offering. Different stages, different sets of questions, with different matching content.
As a brand, you have to be prepared to assist in guiding your potential customers through the different levels of your buyer's journey, giving something valuable with an appropriate call to action. And once they share this little information about themselves, even more so, the content will help you nurture the relationship by offering personalized touches so that they not only buy your product but ultimately become brand ambassadors.
When you start assisting your visitors to solve their concerns through your content, you are starting to create a bridge that strengthens your relationship with your visitors and users. You’ll become a trusted source, and if you continue to deliver this type of content, your potential customers will know that they have to come back. It also helps build a community around your content in a way that a "traditional" blog post cannot.
Also, remember that content marketing is not limited to written content; visual content can be another way to keep audiences engaged and entertained. Videos, images, and illustrations are some of the visual content for marketing that you can use for your campaigns.
Mixing and publishing different types of content keeps your campaign always fresh and something worthy to be looked forward to.
Did you know that high-quality content delivered to your audience at a steady rate helps support every other aspect of your digital marketing strategy? Think of it this way, when you are marketing for your online business, what tools are you using? Email Marketing? Soc-med marketing? Chatbots, PPC Ads? There are countless ways to enchant and connect with your market audience. However, the question remains, what is it that these people have in relation to each other?
Your business has to design excellent, appealing content as a component of your marketing plans. For example, you want to launch email marketing campaigns that help you nurture your leads. What exactly are you going to send them that will accomplish this goal?
You need to develop your content that helps your readers move to the next step in the funnel. In the end, it is not so much the question of whether content marketing is essential, because content matters and is the glue that binds all of your marketing efforts and what makes all of them even more successful.
Through your content marketing strategy, you are improving people’s awareness of your brand and its reputation. When people read your content, they begin to develop an opinion of your company; they start to trust your business. If you are creating targeted content that is engaging, educational, and valuable to your prospects and clients, they will start to think the same about your business.
The more value you can bring to your content, the more inclined people are to start trusting your brand. Good content is also content to share. When your prospects and customers see your presence appearing all over, they’ll begin to recognize you like the market guru that you are, an influencer. Maintaining an existence everywhere (whether you share it yourself or others share your content), in return, also helps create greater brand awareness.
Content marketing is what will allow your brand to emerge. It is the first point of contact between you and your interlocutor and marks the beginning of your relationship with the future client. It is also a showcase of your skills and knowledge. A guarantee of credibility is reassuring for the customer and confirms your expertise. The evolution of new technologies or the appearance of new trends has a direct impact on the marketing sphere and consequently on your content.
This article allows you to structure your content according to its purpose in the decision-making process of your prospects. It provides a framework for you to implement an effective strategy. So what are you waiting for, go jump-start your business with your newfound knowledge!
Yen Pedrajas is an experienced social media and digital marketer who writes about eCommerce, technology, and startup businesses. Sharing about her new insights, ideas and strategies about digital marketing, you can read her work at Medium.
She currently works as Lead Editor at Removal.AI, an AI-powered technology used to automatically remove background from image and an image editing software ideally for eCommerce, printing companies and all other web and app development purposes.