Blog

7 Strategies to Increase Organic Traffic to Your Website

7 Strategies to Increase Organic Traffic to Your Website 500 (2)

We all want more quality traffic to our business website.

The reality is that there is a lot of competition for traffic and a massive amount of content out on the web. Your competitors have the same goal as you do. So how can you rise above?

Here’s a hit-list of 7 Strategies to Increase Organic Traffic to Your Website:

1. Do Keyword Research

Make sure that you’re clear about the topics that you want to rank for. It’s not about ranking for your company name but about key phrases, often of your products and services. Make a list of keywords that describe the content of your products and services, and use them to generate your keyword phrases.

You can use Hubspot’s Keyword Tool to help you create optimal keywords based on specific criteria. Optimally you want keywords with high search volume and low competition. Think in terms of 1-3 word phrases and terms that users search for.

2. Optimize Your Website

Once you have ranked your keyword in terms of importance, optimize your website for them! First, make sure your primary keyword phrase is central to your website home page copy and title tags.

It would also be of value to have a separate inner page focused on that keyword phrase where the phrase is included in the copy, title, meta-description and the page URL. Your language must be simple and easily readable by your audience.

Make sure that the site’s usability (ability to explore and navigate from any device) is excellent and your pages contain high-quality, resource-rich content.

3. Use Long Tail Keywords

Long tail keyword phrases are just that….longer. They help you rank for terms that people might search for. Users are inputting longer search phrases in search engines, so having those longer phrases on your site can make a difference!

If you have a pet shop in South Bend, you might be tempted to make your keyword phrase “pet shop”. Think about how broad your search results will be and who all you compete against for that term!

If you narrow it down to “South Bend area pet shop” by making it a longer term, the list of competitors will be much, MUCH shorter and if you have that phrase on your site you can ultimately rank for it and lead more people to your site.

Plus, it would be a common search for someone regionally looking for a pet shop in the South Bend area to type that exact term.

4. Remember to Blog

The more frequently your site is updated, the more favored it will be by search engines. Stay on a schedule and post regularly to make your site more visible.

Users appreciate that you have taken the time to consistently provide high-quality content and will return for more. We recommend publishing new content on your website at least weekly if not 2x per week.

5. Create Viral Content

According to Buzzsumo, the most shared posts are longer and range from 3,000 to 10,000 words. For people to read that post in the first place, you have to have great headlines. If it’s good enough, 8 out of 10 people will click on it.

Use Buzzsumo to create content ideas and headline title ideas. Titles are critically important to capturing the attention of viewers.

When writing longer content articles on your website, use sub-titles and bulleted lists to make the article easy to follow, and easy to skim. People online are often skimmers! Check out more tips on how to create awesome, readable content for your blog

6. Create Evergreen Content

Evergreen content retains its relevancy years after its original post, it “stays green” a long time! 60 Second Marketer sums up the do’s and don’ts of creating evergreen content:

  • Don’t develop evergreen content around passing trends that fade
  • Do use basic industry principles as your building blocks
  • Don’t simply repost old content
  • Do repurpose evergreen content to stay relevant
  • Don’t post only evergreen content
  • Do keep evergreen content in your arsenal for when you really need it

7. Create Elite Email Traffic

Most mass marketing emails go straight to the trash without being read. By creating an elite list, what your email offers becomes relevant to the recipient and they are more likely to open it and act on it.

When you send a newsletter like this where someone feels they are part of a insider select group, the open rates will be higher. Your leads will be targeted and will create word of mouth referrals.

When done this way, even with less than 1000 subscribers, you can create a profitable business where email turns into real leads that convert to sales.

So that’s a wrap! What’s the 3 keys you should get started on right away to sharpen your website and boost the traffic flow coming in?