Today, Google Maps has 154.4 million monthly users and there are almost 5 million live websites that use it. If yours doesn't, then just imagine all the traffic you're missing out on!
Even if you've listed your business on Google Maps, you might not necessarily be doing it right, which can cost you traffic too. But don't worry, there's always time to fix things. And with the right techniques, you'll make the most out of your Google Maps listing.
Read on for 3 tips to rank in Google Maps.
Is your business unclaimed on Google Maps? Then go claim it now! This establishes you as the owner, which allows you to edit crucial details that'll help with your ranking.
If you've already claimed your business, then the next step is to complete your profile. The more information you provide, the better, so make sure to fill out every field. This tells Google that there are plenty of details to give users and help them find the right business for their needs.
Your business reviews make a significant impact on how you rank in Google Maps. So ask your customers to leave reviews if they were happy with your services/products. The best time to ask is right after they've sealed the deal, as their experience is still fresh and top of mind.
You should also interact with these reviews, especially if they're negative. Not only does it show users how you handle dissatisfied customers, but Google also rewards you for interacting with customers. And who knows, you just might be able to turn a disgruntled customer into a repeat one!
Consider automating review requests and hiring extra help to respond to reviews if there are too many for you alone to deal with.
To rank well on Google Maps, you need to ensure your digital presence is optimized. You can do this through search engine optimization (SEO).
It can be challenging to tackle this on your own, so it can be beneficial to have a specialist help with your SEO strategy. But you can always start with an SEO learning hub to get the basics down.
You can focus especially on local SEO, which targets people in the vicinity with localized keywords. Ensure your website has relevant information for users, loads quickly, and has a good interface, and you'll be rewarded with a better Google ranking.
By putting in the effort to rank in Google Maps, you'll see a huge return on investment.
Nowadays, most consumers conduct online research before heading out, so it's vital your business comes out on top. Without a good ranking, your company can get buried in Google results. But if you put our tips into practice, you're sure to see results!
If you want to learn other ways to rank in Google, then keep reading our blog page.