In today’s competitive business landscape, brands have to make sure they outrun and outrank their competitors. One of the best ways to achieve this goal is by gaining and retaining consumers’ trust by delivering high-quality products and services.
However, no matter how well you market your merchandise, it still might not be enough to capture the interest of your target audience. With 74% of consumers saying that word-of-mouth referrals are a key influencer in their purchasing decisions, you should find a way to maximize this strategy for your brand.
Reviews are a great way to show consumers that your products and services are effective in solving the daily woes of your clients. However, you can amplify the impact and social proof of reviews by optimizing it through another medium: videos.
Just like reviews, testimonial videos showcase clients’ feedback of your products and services. However, it does this through a video recording rather than using text.
Most of the time, the person in the video discusses how your company’s merchandise has assisted them in resolving a problem. Additionally, they might talk about themselves, how they utilize the product or service, and what they enjoy about the business.
There are different ways to create a testimonial video. You can have customers post their recorded feedback on your website or tag you on social media. Another approach is to find a loyal customer who has been using your products and services for quite some time. Enlist the help of a video production company, such as Zipinmedia, to film and edit the content.
Take a look at this video to get an idea of what a testimonial video looks like:
Here are several reasons your business should maximize testimonial videos:
Again, similar to reviews, this type of video is an excellent way to build brand trust. Especially for potential customers. You can run a commercial that highlights your product’s or service’s benefits all you want. However, it’s a different thing altogether to show how a product or service benefits real people. Hearing from other clients makes a tremendous impact. Especially in an age when people are constantly bombarded with promotional messages. Thus, many consumers don’t easily trust businesses.
Testimonial reviews are very effective in helping you build your reputation and credibility as a brand. In fact, 72% of consumers admitted that they trust a business more after viewing positive feedback from others.
Emotions play a significant part in influencing consumers’ purchasing decisions. Testimonial videos can help you establish an emotional connection with your target audience. Once you’ve touched their hearts, whether through a dramatic review or funny anecdote by a customer, you can win over your viewers’ hearts and, ultimately, their trust.
Experts in the video production services industry, like Zipinmedia, know which angle to take when creating videos for your brand and target audience. After all, they have the experience as well as technical knowledge to trigger positive emotional responses. Their output will place your company front and center.
You can build an emotional connection by humanizing your brand. Show consumers that there are real people running the organization. Behind-the-scenes and ‘how it’s made’ type of videos give people a glimpse into the inner mechanisms of your company. Show how your team works to develop high-quality products and services for your customers.
One of the primary benefits of testimonial videos is that they boost your brand’s visibility to your target audience at a much lower cost than full-fledged TV commercials. As a start, you can just have customers record their feedback using their mobile phones and upload them online. This can significantly reduce the expenses.
Nonetheless, even if you hire a video production company, the cost will still be lower than traditional advertising methods. For example, TV ads, flyers, and billboards. Knowing this, you should maximize testimonial videos to boost your brand awareness. Specifically for web users that are most likely to convert to paying customers.
Testimonial videos help you earn customers’ trust by having another person sing praises about your products and services. This is perceived by consumers as a more reliable and trustworthy way of assessing the quality of your merchandise rather than relying on just your claims.
Aside from earning people’s trust, you can also establish an emotional connection with them. Thus, deepen your professional relationship with consumers. Videos are also a cost-effective way to boost awareness for your brand, compared to traditional advertising methods.
