Unlock Your Full Potential in 2023 with these 5 Unconventional Digital Marketing Strategies

Unlock Your Full Potential in 2023 with these 5 Unconventional Digital Marketing Strategies

With the constant evolution of digital marketing, it can be difficult for businesses to keep up with the latest trends and make a lasting impression on their clients and target audiences. But, by thinking outside the box and experimenting with new approaches, you can set your business apart from the competition. Consider implementing these unconventional digital marketing strategies recommended by the experts at GO Digital, a digital marketing, and human experience (HX) agency, to take your campaigns to the next level in 2023.

1. Make your virtual presence more immersive

As the digital world continues to evolve, it's becoming increasingly important for brands to have a strong and immersive virtual presence. This means not only having a consistent brand identity across all platforms but also actively engaging with your audience in ways that are relevant to them. One strategy that's gaining popularity is creating more immersive experiences through virtual and augmented reality. This allows brands to connect with their audience in new and exciting ways. It can be especially effective in industries such as entertainment and travel. As you look to solidify your virtual presence in 2023, consider investing in new technologies that can help you stand out in the crowded digital landscape.

2. Embrace affiliate marketing

This digital marketing hack is especially beneficial to brands looking to rapidly expand their client base while continuously rewarding loyal clients. Affiliate marketing done right, whether in-house or in partnership with other brands or agencies, will always result in a brand boost that delivers solid results. Hype for brands is critical within certain seasons and industries. For example, fashion and beauty brands always amp up affiliate digital marketing efforts during Black Friday season. Agencies like GO Digital hold expertise in these types of campaigns. Thus, if your business is considering widening its reach with a robust affiliate program, you can learn more here.

3. Leverage AI to improve efficiency

AI technology has come a long way and it's becoming an integral part of digital marketing. However, it's important to note that AI cannot replace the creativity and emotional intelligence that humans bring to the table. Instead, businesses can use AI as a tool to improve efficiency in various tasks. This includes research, data analysis, and content creation. By using AI-assisted tools for ideation, editing, and writing, businesses can streamline their processes. Thus, saving time without compromising on the quality of the output. It's a smart way to optimize your digital marketing strategy in 2023 and beyond.

4. Audit, audit, audit

If you’re not already auditing your website and your strategies, what are you doing?! Marketers need to be auditing their website and performance consistently. This allows you to gain a deep understanding of which conventional or unconventional digital marketing tactics are working or not. Here are some quick audits you can be doing every month.

Site audit

Use tools like SEMrush to analyze the performance of your website. They help with everything from technical SEO aspects to UX improvement to content. A site audit will basically reveal your website's pain points and give you insight and ideas for what to work on.

Content audit

A key aspect of any digital marketing strategy is the management of website content. Regularly reviewing your content can help to identify areas for improvement. It also allows you to ensure that it is working effectively. This can include evaluating the performance of older content, as well as identifying opportunities for repurposing, updating, or refreshing it. By conducting regular content reviews, you can ensure that your website is always in top shape and your audience is engaging.

Backlink audit

Backlinks can be a major obstacle for digital marketing campaigns. But, by staying on top of them with regular audits, it's possible to avoid any potential issues. To maintain a well-functioning website, it's recommended to perform a backlink audit on a monthly basis. By identifying and fixing broken or lost links, your authoritative backlinks can be made even more effective with some strategic content adjustments.

5. Prepare your content for the future of search

As technology advances, the way people search for information online is also changing. With the rise of visual and voice search, it's important for digital marketers to adapt their SEO strategy to accommodate these new forms of search. This means optimizing your content for both written keywords and keywords spoken in a conversational tone for voice search. Also, incorporate alt tags and other visual elements to improve image search results. Stay ahead of the game by incorporating these considerations into your regular strategy audits.

One of the most important things for digital marketing in 2023 and beyond is to stay ahead of the game. You must be adaptable to the fast-paced changes in the industry. Instead of solely relying on the partnership with a digital marketing agency, it's also important to invest in tools and resources. These should enhance your current strategies, such as marketing automation software. Or, help you learn more about data analytics and AI. It's also important to stay informed on the latest trends and best practices in unconventional digital marketing through continuous learning and education. Continuously gather feedback from your target audience to improve your approach

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