First impressions are paramount in the online world. The time it takes for someone to form an opinion when online shopping is mere seconds. Because of this, businesses — whether they’re brick-and-mortar or strictly virtual — must make their website’s home page as appealing as possible. Keep these e-commerce home page features in mind as you create your online store.
One important consideration for an appealing home page is speed. If an e-commerce site takes too long to load, odds are visitors will move on well before they’ve had a chance to see the product. In fact, the rate of conversions can be reduced by 7% from a delay of just 100 milliseconds. To avoid negative impacts like this and increase the likelihood of converting, lightning-fast speeds are essential, especially on mobile.
Another crucial feature is an easy-to-use navigational structure. Shoppers need to understand how to get around quickly and travel to other site pages without any hassle. Otherwise, they are more likely to abandon a site and less likely to visit again. As such, the homepage navigation design must be straightforward. In this main menu setup, we recommend you include a search bar with autofill, intuitive product categories, and SEO keywords. These elements improve the user experience and help optimize the site as a whole.
Crafting a well-designed website requires a healthy measure of creativity while abiding by industry best practices. For further examples of conversion-boosting home page features and SEO best practices, check out the accompanying resource.
Provided by Straight North
Author bio: Aaron Wittersheim is Chief Operating Officer at Straight North, a Chicago SEO and web design company. He has helped startups, middle-market firms, and Fortune 500 companies improve organizational structure and grow through his expertise in process conception, task automation, and internal project management.