How to builds a social media strategy for your business.

Increased adoption of social media platforms, like Facebook, Instagram, and Twitter, has made it impossible for brands to ignore social media marketing. With people spending more than 2 hours on social platforms daily, this is a large opportunity that brands can use to attract the attention of potential customers. However, social media marketing can be overwhelming. So, businesses should draft a social media strategy to take the guesswork out of their marketing methods. Consider the following tips when creating your business’s social media strategy.

1. Set Goals

Setting goals is the first step to creating a successful social media strategy. Your goals should be SMART and reflect what you expect from social media. Without proper goals, you won’t be able to measure the success of your marketing strategy and the return on investment. Using the SMART goal framework guides your actions and ensures that they produce the required results. Sample goals include;

Here is an example of a SMART goal; use Facebook for customer support and reduce the average response rate by one hour within two months.

2. Understand Your Target Audience

Your social media strategy won’t be successful if you work on assumptions. Fortunately, you can take advantage of the large amounts of demographic data and social media analytic tools to help you. Typically, all the information you need to create a buyer persona for your marketing strategy is available online. While doing this, keep in mind that different social media platforms attract different types of audiences.

For instance, millennials and Gen Z prefer Instagram and TikTok, women outnumber men on Pinterest, and LinkedIn is full of well-educated users. Facebook and YouTube usage cut across all categories, making it perfect for ads. However, you should always focus on social networks where your audience is most active.

3. Establish Important KPIs

Like any other marketing campaign, your social media marketing strategy should be data-driven. This means that you should identify and monitor the metrics that matter. Instead of focusing on vanity metrics, like post likes, you should dig into insights that align with your goals. Examples of important metrics include;

Reach – defines the number of users who saw your post and estimates how far your content goes.

Engagement – this estimates all the social interactions in your post. It includes likes, comments, and shares.

Clicks – this helps identify what encourages users to buy

Sentiments – this evaluates the reaction of your followers to your uploaded content or hashtag. Did they find it offensive or creative? It is a good way of finding out how people perceive your brand.

4. Create Engaging Content

Content is always king in the world of social media marketing. Besides identifying what to publish or share based on your goals and brand identity, you should have a clear content strategy. Outlined below are some social media content ideas to consider;

Another key is to be sure to respond to all comments quickly to further engage with those who are engaging with your content.

5. Consider Hiring A Social Media Agency

Many people have false impressions about social media agencies. It's about time to debunk these myths and consider hiring the professional services of a social media agency to build an effective business strategy.

Many people think that social media agencies are only for big businesses. But the truth is, social media agencies are for every type of business, small or big. And the benefits of hiring such an agency outweigh what you'll pay for the services.

When you hire a social media agency, you can maximize your social accounts and marketing budget to expand your loyal customer base. Social media professionals can create engaging content and build a decent follower base organically or through paid advertising. In addition, a good social media agency can accelerate your digital marketing to drive leads and conversions. You can also save time and effort in creating effective social media strategies by hiring professionals.

However, not all social media agencies are the same. So, choose a data-driven social media agency with a good reputation and one that can provide you with foolproof credentials and a portfolio. Review the agency's customer success stories and client feedback on review sites and social media. Moreover, partner with a social media agency that employs experienced marketers and content creators.

Conclusion

Creating a social media strategy for your business helps solve three main problems that social media marketers face. These are reaching the audience, measuring ROI, and achieving business goals. Unfortunately, it might be overwhelming to learn various rules of engagement and manage multiple networks simultaneously. To ease this pressure, focus on key social channels and develop a guiding recipe card. You should also be flexible and adjust your tactics over time to suit the ever-changing customer behavior.


Looking for help? Tired and believing there has got to be a better way?

Let's talk about your business. With over a decade of experience leading companies and transforming lives, and a Master's degree in Org. Development and Leadership, Mike can help you find the best way forward!

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Mike Gingerich life leadership business coaching

Hashtags-on-Facebook

Facebook is constantly updating its platform, and most recently, Facebook has been looking to make a comeback with hashtags. The first time Facebook introduced hashtags was in 2013, but people were skeptical and didn’t really find it relevant or get in the habit of using them. It’s now 2020, and Facebook thinks hashtags deserve a second chance. Are they worth using? Read on to find out more.

Will Hashtags work this time?

Facebook is a powerful social media platform, especially now that it owns both Instagram and WhatsApp. The platform has huge control of the market, and they likely understand the social landscape better and have their reasons for promoting Facebook Hashtags. However, one question remains relevant – will it work? The answer is both yes, and no. It really depends on how you’ll use the hashtags.

A Facebook hashtag will work better if you’ve linked your Instagram and Facebook accounts. Cross-posting to both channels using hashtags will help boost the reach of your content. However, using the hashtag on Facebook alone will have little to no effect. Here’s why.

According to a 2016 market survey by BuzzSumo, several Facebook posts were analyzed, and those without tags did fairly well compared to those with hashtags – as far as market reach is concerned. It’s now been four years, and tables may have turned, but again, this is just speculation at this point.  With Facebook emphasizing them and changing the algorithm to showcase them, we can anticipate some increase in views on posts using hashtags.

Before you can conclude whether hashtags on Facebook are effective or not, you may want to try it first hand and see if it works for you and your business.

Why Use Facebook Hashtags with Your Posts

With the heated debate on why you should or shouldn’t use Facebook hashtags, it’s pretty clear that they do come with some benefits. We’ve highlighted some of them below.

Easily Track Trending Topics

Hashtags make it easy to check what’s currently trending across the world. Just like with Twitter hashtags, Facebook is looking to bring this on board. For example, if you want your post to reach a larger audience, you want to curate the best content and target the right market. Trends make it easy for you to choose who will be interacting with your posts.

Boost Engagement

A well-thought-out hashtag will pique the interest of users scrolling news feeds for the latest happenings. You can launch a challenge around a given topic with a hashtag to encourage conversation and engagement. Over the years, marketers have been using hashtags to promote their products and campaigns.

Improves Search Results

Searching a topic on Facebook can be hectic, considering the volume of content on the platform. By using hashtags, users can easily search and find accurate results on a given theme or topic. You’ll need to use a relevant hashtag that puts your content directly in front of users. This option can be a great addition to promote your content alongside paid adverts.

Conclusion

If you’re looking to try out this resource from Facebook, there are certain things to keep in mind. Just because hashtags work on Twitter and Instagram doesn’t mean it will work for everyone using Facebook. Again, just because people think this feature won’t be useful doesn’t mean you shouldn’t try. Remember technology and social media have changed a lot in 7 years. Here are the key takeaways.

Hashtags on Facebook could be the next game-changer in social media marketing. Test if they work for you and your business by using the tips above. You may also want to work with other industry leaders whose hashtags are doing better. Just make sure to use a hashtag relevant to the content you’re posting.


Looking for help? Tired and believing there has got to be a better way?

Let's talk about your business. With over a decade of experience leading companies and transforming lives, and a Master's degree in Org. Development and Leadership, Mike can help you find the best way forward!

Subscribe to receive my latest business tips and tactics in your inbox.

Mike Gingerich life leadership business coaching

How-Utilizing-Social-Media-Communities-Can-Boost-Business-Growth

The importance of digital technology in business cannot be overstated: enterprises are leveraging the internet to boost their growth. The number of global internet users currently stands at 3.9 billion, and they are distributed across several social media platforms. Social media communities are made to unite users that share the same interests. They give your business a better chance of growth than engaging the general audience on social media platforms. Here are 4 ways using social media community groups can help you grow your business.

A Targeted Approach to Marketing

A small group in a relevant niche on social media platforms allows you to do targeted marketing. Social media platforms like Facebook and Instagram host billions of users. However, only a small group may be interested in your products and services.

Joining a small relevant group and promoting your brand to them is a more practical approach. Connecting with a targeted audience is a much better lead generation opportunity and has a higher conversion rate than standard advertising.

There is Better Engagement in a Closed-Group

Users want a place where they can ask questions, communicate, and learn. Social media communities allow your audience to collaborate and they have better engagement than Facebook Business Pages. Facebook Groups, for instance, have notification features that give members alerts on ongoing discussions in the group.

The chances of your target audience participating in discussions, contests, and other engagement activities are higher than in an open group. Niche interaction, such as in social media communities, is more appealing to users. Creating an emotional connection and brand loyalty is easier and more effective in social media groups.

Enhanced Information Sharing

Social media communities unite like-minded audiences, and the sharing of information is much more effective. Since there is increased engagement in social media groups, information sharing is boosted, providing you with useful insights into your target market.

Q&A sessions and discussions can help you get industry information and statistics, which you can then use to grow your brand. Also, your audience can get product information from your brand and other customers to help them in making purchasing decisions.

A social media community hosting users with the same interests makes it easy for you to communicate giveaways, company updates, changes in address, and any other relevant information.

Information sharing can help users understand how to make the most out of your services. Additionally, feedback from consumers can help you make adjustments in service and product delivery, leading to higher customer satisfaction.

Boosting Your Brand’s Organic Reach

Organic traffic is vital to your SEO and business growth. Among the strategies used by brands to increase organic traffic on their web pages is social media marketing. A large number of users on popular social media platforms like Twitter and Facebook alone does not guarantee you of increased organic traffic.

However, social media communities can help you attract organic traffic. Users on these platforms post tons of content every second. Your posts are likely to disappear in the feeds before your target audience can see them. This can weigh down your social media marketing efforts.

Posting in a closed group allows your audience enough time to interact with your content. It makes it easy for you to generate organic traffic, which is critical in the ranking and visibility of your brand’s website.

Joining or starting a social media community is a strategic approach to social media marketing. It allows you to do targeted marketing, which has a better ROI in social media marketing than taking a general approach. It is easier to connect with your audience and create brand loyalty in a closed group. Social media communities allow you to create a stronger relationship with your audience, boosting the growth of your brand.


Looking for help? Tired and believing there has got to be a better way?

Let’s talk about your business. With over a decade of experience leading companies and transforming lives, and a Master’s degree in Org. Development and Leadership, Mike can help you find the best way forward!

Contact Mike today to start the breakthrough!

Mike Gingerich life leadership business coaching

Social-Warfare,-Social-Media-Sharing-Plugin-for-WordPress-315-1
Any business hoping to improve their online presence needs to be active on social media. Social media has had a dramatic effect on how companies market themselves. However, it takes more than just having an account to have an effective social media presence. In tandem, social media works with your existing online web presence. A plugin called Social Welfare integrates social media with your WordPress website and adds some handy features to enable your web pages to be shared on social media.

Social Warfare: What It Does

Social Warfare adds share buttons for the most popular social media sites directly on your WordPress site. Pick which social media sites you want to display (Facebook, Twitter, LinkedIn, Pinterest, etc) and modify the buttons in several ways. These buttons (floating or stationary) can have customized colors, shapes, and sizes to fit your site’s theme and a key benefit is that they work on any size screen, both desktop and smartphone.

Useful Features For This Social Share Plugin

What Does Social Warfare Cost?

Social Warfare has two price tiers Free and Pro. The free version offers the most popular social media sites and basic features. However, it lacks the customization features, advanced data collection, and the complete list of social media sites the Pro version has. The Pro version is priced on a per year basis and its costs are based on the number of sites you use it on. Costs are as follows:

A single site is $29 per year.
Five sites are $135 per year.
Ten sites are $250 per year.

Should You Buy It?

I’d say start with the free version and explore it first.  Buy the Pro version to take advantage of its additional customization features.

Social Warfare passes the speed test by not slowing down your websites loading time. It offers many features in an easy to use format. You don’t have to be an expert developer to get the most out of it.  The buttons are attractive to visitors while also adding a very useful feature to your WordPress website.

It also allows you access to valuable metadata to track how successful your social media posts are, see what works, and change what doesn't. With that in mind, before you go out and get it, especially if you’re going for the paid tier, you should hire a WordPress developer to make sure the installation goes smoothly and everything is set up right. 

Overall, this is my #1 recommended website social media sharing plugin right now!

Emotional-Intelligence-Factors-for-Contagious-Content-315If you're responsible for your company's digital marketing strategy, it's critical that you grasp not only what emotional intelligence is, but also how it can make your promotional initiatives more impactful. Emotional intelligence is about reaching people through social media and Google search, engaging their interest, connecting with them, and prompting them to act. When done properly, it can be the difference between going viral and attracting little, if any, interest.

It will help if your company employs people who themselves have emotional intelligence, a quality that manifests itself in characteristics such as curiosity and empathy. This is critical because people with emotional intelligence have a good feel for how people respond to the situations they encounter. They also tend to be skilled decision-makers as it relates to creative marketing campaigns, content marketing, and other online marketing efforts.

What follows is a look at important emotional intelligence factors for contagious content -- so that you can create more effective, compelling content that will resonate with your audience.

Trigger

This factor relates to content that provokes an emotional response from your audience. An example would be a human-interest story involving a vicious hurricane that decimates a town, damages homes, and leaves thousands or tens of thousands of people homeless. Another example would be content that offers motivational tips that resonate with your audience. When it comes to your digital marketing, you want to trigger an emotional response. You can do this via human-interest and motivational content that ties into your business focus.

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Social Currency

This one is largely about appearances since, when done well, it will make your company look good. What does this mean for your digital marketing efforts? It means sharing content. For instance, an authoritative article on an important topic, that you're confident will greatly interest people in your sector. Sharing relevant, current, and must-read content from thought leaders, your company will benefit. As a result, gain a reputation as an organization whose shares bring value.

Stories

People tend to relate to stories...that is, stories that are told in a compelling way. For example, your digital marketing campaign might include covering a topic that wouldn't usually attract a wide audience. Try to whet appetites by kicking things off with an attention-grabbing story. Thus, drawing people in and keeping them engaged.

Practical Use

In order to use this emotional intelligence factor, you have to ask yourself how your content will benefit people. Once you've determined this, decide whether to present the content in the form of exhaustive studies, video tutorials, or even how-to guides. Figure out your target demographic, mull over what you want to tell them, and choose the best medium for this.

Public

This emotional intelligence factor relates to how you safeguard your brand and your public perception. In other words, ensure that your content steers clear of a controversial or confrontational tone that can drive away your audience or leave them with a negative perception of your company. While there’s room for taking a stand, it’s best to leave politics out of your digital marketing strategy.

You’ll get more out of your digital marketing strategy if you understand emotional intelligence and how you can harness it to get your audience to respond favorably. As you consider the aforementioned emotional intelligence factors, determine how you can use them to further your online marketing objectives.

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GetStencil.com-Image-Maker-315Visual content is an important part of driving social media engagement, but waiting around for a graphic design team to produce images for each status update is inefficient and frustrating. GetStencil.com Image Maker streamlines this process with lots of user-friendly features that allow non-graphic designers to quickly make the digital assets they need to support their social media marketing efforts.

Free Stock Photography and Illustrations

Stencil offers more than 1.4 million photos to act as your social media image backgrounds, as well as 1 million icons and other illustrations. It eliminates the time you would spend chasing the perfect image to go with your status update. You just have to search within the platform itself.

If you already have icons and other visual content you'd like to use, upload them to the Stencil platform. Combining your own image with Stencil's images and features is a great way to minimize content creation time.

Templates

Sometimes you just need a helping hand. Stencil has more than 650 templates to fit everyday marketing needs on social networks. Select the perfect template. Fill in the details to customize it for your small business. Then you're ready to post it.

Google Fonts

Fonts come in all shapes and sizes. Trying to choose the best one when you don't specialize in typography is a tough job. GetStencil.com has 2,000+ Google Fonts integrated into the platform to make this process easier on you. If your brand has its own font, upload these to use them in all of the visual content you make on Stencil.

Multiple Sizes

Each social network for image sizing, and image sizes vary considerably between platforms. Stencil has 38 optimized sizes, so you have the perfect image for the social media sites you want to use, nor do you have to redo your work because you picked the wrong dimensions.

Chrome Extension

When you see the perfect opportunity to make a social media visual, use the Stencil Chrome browser extension to bring it to life. It gives you the chance to react quickly to timely topics.

GetStencil.com is the perfect graphics design platform for people without graphic design skills. You get a user-friendly feature set that guides you through the social media content creation process and streamlines all of the steps so you can quickly post your updates.

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Pinterest Marketing_ A Case Study-315Pinterest made its debut as a photo-sharing website in 2010. It's an amazing platform to use for marketing, especially when your product or services are visual. Does Pinterest marketing work?  I say it can for the right businesses! Here's my “go to” Pinterest Marketing steps.

1. Set up a Pinterest business account

Pinterest is free to use. If your intention is to market your business on Pinterest, you should have a business account.  Business accounts have access to tools not available to individuals. Current users who switch to a business account can keep all existing followers and data.

2. Create at least 10 boards with at least 10 pins each

To be successful at marketing on Pinterest or any other platform, you must understand your customers.  On Pinterest, like all digital platforms, you demonstrate your expertise by creating content your audience values.  Create at least 10 boards with at least 10 pins each to start. Feature your own content and curate content from boards with a similar target audience.

3. Create “Pinnable” images for your best content

To best leverage your marketing, use Pinterest to drive traffic to your website, blog, YouTube channel or anyplace else.  Since Pinterest is a visual platform, all content should be presented with an attractive image.  To best take advantage of the images, they should include text that describes the linked content.

4. Create a “Best of Your Blog” board and make it the first board on your page.

One of the best ways to use Pinterest is to drive traffic to your website.  A “Best of Your Site” board can be an effective tool for this purpose.  The beautiful and descriptive images created in the previous step are perfect for this.  For best results, upload these images at the maximum resolution.

5. Identify Group Boards

Gathering a large number of followers takes time (unless you buy your Pinterest followers).  Rather than waiting, leverage existing Group Boards that already have a large number of followers.  A Pinterest Group Board search engine like  PinGroupie will help you find large group boards by category.  Only join boards where your content is appropriate.

6. Add Pins with New Content

Use Pinterest to highlight new content on your website, videos and other platforms.  All content should be linked with an attractive image and interesting text that clearly explains what your content is about.  This will give you a steady stream of traffic back to your website.

7. Maintenance and Optimization

Pinterest marketing is a long-term game.  Don't expect success overnight, and not every link will be popular.  For maximum impact, reevaluate your existing content periodically.  Replace the less popular content with new content or refresh the images on older content.  This gives you the best opportunity to attract traffic.

All marketing is about building relationships with your potential customers.  Like other social media platforms, Pinterest can be an effective tool to accomplish this task.

I advised Hackerette.com, a travel blogger, on her Pinterest marketing. This is the strategy I recommended for her to showcase her travels with images of her in different destinations. There’s a personalization and authenticity through this pinning. She built trust and showcased her travel knowledge at the same time.

In her first month using these techniques, her Pinterest visitors were up 46% and sessions were up a whopping 48%.

The third month Pinterest showed a 260% improvement in sending traffic to her website. Pinterest daily pin impressions were up 873% and daily pin viewer average was up 484%. Monthly viewers were up 33% and monthly engaged viewers were up 110%.

One of the things you must keep in mind is to have a strategy to Pinterest traffic to your website before you grow your account. Don’t get overwhelmed by trying to grow your Pinterest account and putting together a new course or product.

Need help with your social media strategy? Contact me … I can help.

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's Audience Network Ads-600

If you're implementing a social media strategy for your business, Facebook advertising must be a part of it. It's demographic targeting, and price points make it very attractive for a lot of businesses. It's much cheaper than traditional advertising, and it gets your business in front of more people than organic Facebook marketing does.

There are many different ads you can create using Facebook advertising, but one of the most unique is advertising on Facebook Audience Network.

What is Facebook Audience Network?

This is how Facebook allows its advertisers to advertise off of the platform with the exact same targeting it offers on the platform. This can be remarkable for advertisers. Websites who want to generate revenue by being a part of the network, and of course, for Facebook who now has, even more, ways to offer to advertise.

There are 3 types of visual ads your business can place. A banner that shows up at the bottom of the screen. A native that appears in an article. An interstitial which takes up the full page above or below the article. You can also place Audience Network video ads that will appear throughout a video stream.

Why does Facebook Audience Network matter?

Many marketers have worried that Facebook's news feed and in-platform advertising spaces would eventually become too saturated to be effective, or for the platform to continue to make money. Facebook's new Audience Network allows Facebook to display their ads on external sites much like Google's Display Network.

This is very important for Facebook, businesses, and marketers alike. They're able to keep the same price point or cheaper sometimes on Audience Network ads. Therefore, making them that much more appealing.

Why are these ads so powerful?

This advertising can bring your cost per click down drastically. In fact, if you choose to opt out of the Audience Network Placement while placing your ad, Facebook will warn you that doing so might increase your overall cost per conversion. With more availability comes lower ad costs, and that's a powerful thing.

Not only that, but you're able to reach even more people. Even people who might not be regularly using Facebook or viewing the ads on Facebook. With Facebook's incredible targeting data and demographic insights.

Facebook advertising should be an essential piece of your digital marketing strategy. If you have a limited advertising budget, test out social ads on Facebook's Audience Network.

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What is Planoly for Instagram-315(1)If you produce or sell products with visual appeal, Instagram may be the unsung hero of your future marketing efforts.

Instagram marketing isn't as well-publicized as its older social media cousins, but it offers great results when done correctly. It's all about planning, concept, and consistency, and that's kind of tough on any platform. Enter Planoly.

What Is Planoly?

Planoly is a visual planning tool that allows Instagram users to create calendars to plan their content, curate the content of others, schedule posts, analyze engagements and even grow an Instagram team.

Why Does Planoly Make Sense?

We think Planoly is pure genius! Primarily because Instagram is a visual platform, so it makes sense to plan and execute your campaigns visually.

Anyone who uses social media for marketing will tell you it can be time-consuming to stay on top of comments, responses, posting schedules and more. Having a single interface where you can see and take action makes it a whole lot easier to stay on top of things, and maintain consistency. It's like having Photoshop in Instagram at your fingertips.

Like other tools that work with Instagram, it doesn't auto post on your behalf (Instagram does not allow this). But it does send you reminder notifications when your posts need to be published within your smartphone.

What Does It Cost?

Planoly has a free forever plan that allows you to manage one account, upload 30 images, and have limited access to other features. It's a great way to see if this is the right solution for you, without an investment.

Since fully fledged plans start at just $7 per month, this investment won't break your budget if you do decide to "go pro" with Planoly.

Is It for You?

We think that Planoly is a great tool for anyone who uses Instagram for social media marketing. Anything that can help you to maintain a consistent presence on any social media platform is a huge benefit. Since it's free to try, there's nothing to lose!

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Lumyer.com for Photo and Video AnimationsSnapchat has enjoyed its reign among youth and young adults, but it's got to look out for strong competitors like Instagram and other upstarts like Lumyer. Compatible with both iOS and Android, Lumyer offers a comprehensive set of high-resolution effects that go beyond dog ears or flower crowns.

Its aim is to augment reality by animating photos, enhancing videos, and enabling quick sharing. You have access to lots of editing tools to customize visual content. While not a social network like Snapchat or Instagram, it’s a photo enhancing tool with lots of power!

Using Lumyer to create what they call a “Lumy” is straightforward enough. Shoot a photo or video while using the app or choose one from your camera roll. Next, add up to 2 effects and make further modifications to size and position.

Not enough? Throw in filters to achieve the aesthetic you’re looking for. Then share your creation across multiple social media platforms within seconds.

What makes Lumyer different?

Animate a selfie on Lumyer. Take a photo, add effects to make it move, and save it as a GIF file. For other apps – like Snapchat – a video is the only option for moving selfies. But videos take up more storage space and consume more data. Also, the result is different from a clip and a GIF.

For example, you want a selfie where only your hair's blowing in the wind while all other parts of the image are still, it’s easier to start with a photo and add dynamic elements, compared to standing immobile for several seconds in front of a blowing fan while the camera takes pics.

Take note: if you want videos, choose a filter beforehand, so it's automatically applied to your clip once you start shooting.

The effects you add to a Lumy range from natural to fantastical. Some effects look realistic while others look completely out there. Whatever mood you’re in, there’s an effect that matches it.

Of course, selfies are meant to be shared, so a sharing option is included in Lumyer. With other apps, you can only post on the network. So if you want to post on several different social media accounts, you’ll have to download your selfies first. It’s not super intuitive but doable. With Lumyer, you can instantly post your selfies on Facebook, Messenger, Instagram, WhatsApp, etc. This makes Lumyer, as noted, more of an editing app than a social media app. That’s great news because it means you can choose a wider audience for your creativity.

How is Lumyer good for business?

So far, we’ve mentioned only selfies, making it sound like Lumyer is meant exclusively for personal use. But there’s more to Lumyer. As an editing app, it can handle photos of any kind. So you can jazz up posters, banners, and other kinds of visual marketing collateral. You don’t have to hire graphic designers with specialized skills in animation anymore – not when you can do it yourself.

Have you downloaded and tried Lumyer yet? If not, get it for free from the App Store and Google Play. In-app purchases are possible if you want access to more effects and filters, but for now, you can experiment to see if it serves your business needs.

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Landscape by Sprout Social- Streamlined Image Resizing for Social Media

74% of marketers include visuals on social media. On Twitter, posts with images get 150% more retweets! With the emphasis on visuals in social media, creating visual content is a priority.

There is an ideal image size for each social media platform. For the top platforms, the ideal image sizes for profile photos are:

Why would the dimensions of a profile photo be important? Profile photos are typically the first glimpse a visitor has into your brand. On most platforms, the profile picture is shown with your comments, and posts. Such high visibility means that your image needs to be high quality, well-positioned, and cropped properly.

When creating visual content, editing photos to meet these ideal images sizes can be difficult when you're marketing across several platforms with varying image standards. Cropping and editing images can be time-consuming and take the valuable time marketers could use to interact with their audience.

Sprout Social's Landscape is a great tool for cropping and resizing photos for social media.

Landscape's highlights

  1. It's free!
  2. It is simple to use.
  3. And it's quick.

Landscape by Sprout Social Streamlined Image Resizing for Social Media

Landscape has been designed to perform 1 task well, image resizing for social media, and it works for multiple platforms.

How to use Landscape

To crop an image, you do the following steps:

  1. Upload the image you want to resize.
  2. Select the social network it's meant for.
  3. Crop it.

Landscape gives you plenty of options for the images you want to resize. After uploading your image, you can pick multiple social media networks to resize for. You're also able to choose what kind of picture you are resizing. Cover photos, profile pics, and graphics are all supported. You can set custom sizes for images.

When it's finally time to crop the image, Landscape autocrops for you. You also have the option of positioning the frame to the dimensions you choose. Once settings have been applied, networks chosen, and images cropped, you can go back and change settings or download the picture. The images are rapidly resized, and your images are delivered in a nice .zip folder.

Although Landscape is a relatively simple, focused tool, it's incredibly useful.

Go further with Landscape

The next time you need to edit your images, keep Landscape by Social Sprout in mind for easy resizing. Spend less time cropping and more time marketing.

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Social Media and Facebook Updates for week ending 615

Social Media platforms do not remain static. They shift and evolve and as a marketer, it's important to keep up. Here are recent changes I cover from Twitter, Instagram, and Facebook social media updates that have happened in the past two weeks!

Stay abreast, sign-up for my weekly email updates!

Twitter

Twitter Now Filters DMs From People You Don't Know

Now your Twitter direct message inbox is more like text messages on your phone.  Messages from people you know and follow will go into your inbox. Messages from people you don't follow will go into the requests area.

Bottomline

It’s a nice addition to make Twitter’s interface for user-friendly.  It’s taken them far too long to get to this but it’s a nice move to help us.

Facebook

Add a post, not just photos to Facebook albums

Now you can add videos, check-ins and text posts to albums. Show off your favorite collection in a "featured" album. Or follow your friend's album to get notified when they're updated. Create a collaborative album and easily add contributors.

Bottomline

Run an event? Add an Album for the event and let your volunteers post pics and text testimonials from the attendees. This way you'll have a wealth of info for next years event.  It’s a valuable way to capture and retain more types of content per album.  Another move by Facebook to make things “sticky” so we keep coming back!

As a side note … Facebook Messenger emoji’s have been used 2 Billion times in their first 2 months in the app! Now that’s a success!

Facebook’s AI now assists in Spanish

Facebook Messenger’s artificial intelligence assistant “M” will make recommendations in Spanish if it detects Spanish as the user's language of choice. This new feature scans the words and intent of a message, then give suggestions for Messenger’s many features, like emoji's or payment buttons. This feature is available for US users with their language set to Spanish and in Mexico.

Bottomline

Since most of the world doesn't use English as their native language Facebook added a translation capability to their news feed. Spanish is the language with the second most native speakers after Chinese so it's only natural that Facebook would add Spanish capabilities.  It’s just another big bonus from Facebook to “make the world a more connected place” and it shows they are not sitting still but helping marketers….remember when they help marketers they help themselves though as well because we are the ones that create ads and use AI!

Instagram

Instagram Connects to Facebook Messenger

This button will redirect users to Facebook Messenger to interact with potential customers. This lets account holders to use Messenger Bots to improve the customer experience.

Bottomline

This is BIG!

Since most people have a Facebook Messenger mobile app it's now seamless and easy to interact with potential customers whether they're on Facebook or Instagram. Facebook Messenger also accepts payments between friends and for gaming and eCommerce. It just a small jump to selling from Instagram.  This is a huge cross-platform leap, enabling seamless movement from one social media network, Instagram, to Facebook’s Messenger.  This is the start of more to come!

Hide your Instagram photos indefinitely with the archive feature

Now everyone can hide photos on Instagram thanks to the new archive feature. The photo has to be published, at least for 1 second and then you can archive it.

Bottomline

Hide photos that didn't get much traction or hide photos of the ex. Use this feature as a way to store photos for the future.

Google

Google’s smart keyboard app, Gboard adds phrase suggestions and draw-an-emoji

While this isn't a social media network update per say, Gboard does make posting to your social media network a little bit easier.

Bottomline

It's just cool! And makes texting and posting from your smartphone quicker and easier. It's my all time favorite keyboard with the ability to swipe to spell a word and built in gifs.

That’s a bit of the key news and tidbits that have happened recently.

Stay tuned and stay in the know...sign-up here!

What is Facebook Messenger Day and How Do You Use it for Business-315In its quest to be the one-stop shop for social media, Facebook recently launched another tool called Messenger Day.  Even though Messenger Day does bear many similarities to Snapchat Stories, it has unique features worth exploring that position it as a potential Snapchat rival.

It's worth noting that Messenger has 1.2 billion active users since it is from Facebook’s existing Messenger platform while Snapchat only has around 301 million users. For a business, Messenger Day may prove to be a more helpful tool for many companies than Snapchat Stories.

What's in Messenger Day?

Messenger Day is integrated into Messenger, so if you're already using Messenger, just update the app on your mobile device to get this new feature.

In Messenger, you can use clips or images from a chat, or shoot a new video or photo, and post them to your Day. You can jazz up your Day by adding filters, doodles, and other special effects. But, like Snapchat stories, anything you add to your Day will be viewable for only 24 hours.

How can Messenger Day be used for business?

Behind the Scenes

Using Facebook Live on your business page is a good way to cover a relevant event as it happens. But for exclusive sneak peeks of what's happening behind the scenes, it's better to use Messenger Day on your personal account. This move not only attaches a face to your business (making it more relatable), but it also encourages people in your network to check out your business if they still haven't.

It grows your potential client base because you're pulling in folks from different avenues, and avenues that already know you.

Calls to Action

Among the many filters available to use on Messenger Day are superimposed texts like "Who's up for ..." When used personally, these filters work as simple invitations. But for businesses, these can work as powerful calls to action.

For example, if you own an online retail store, you can use "Who's up for ..." to ask people to check out a sale. You can say something like, "Who's up for a good deal? Visit us now and get 70% off. Offer good until this post lasts." Make announcements more engaging and fun this way.

Employee-curated Content

Since businesses aren't allowed to have Messenger Day...yet, you can leverage this new feature through your personal account and have employees do this through their accounts. If several of your staff members all make a business-related Messenger Day post, you can curate these posts and present them in one clip on your business page. This humanizes your brand. On the internet, people are more inclined to trust a brand with a face.

It's still too early to tell whether Messenger Day can topple Snapchat Stories. But given the bigger user base of Messenger, it would be a smart bet. The last thing you want is for Messenger Day to take off while your business is left behind snapping!

For now, have fun experimenting with Messenger Day. It may not be long before Facebook rolls it out for businesses so get ready!
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Facebook and Social Media Updates for week ending 518

New Group Features for Facebook!!!!

Before people join your group, make sure they’re the right fit

Woo Hoo, now you can make sure the people who join your group are the right fit for your group. Facebook now gives admins the ability to ask people requesting group membership 3 questions.

Bottomline

If you’re using a group to generate leads for your products and services you can ask questions to better qualify your group members as actual leads.

Pages connecting to Groups

This is in the beta stage, so functionality is limited ... Facebook is now allowing pages to post in groups as pages.  Pages are being prompted to tie a Group to their page at this time in a rollout.

Bottomline

This is awesome if you use a Page and a Group in your marketing plan. Instead of posting in your group as yourself (personal profile) and pushing all your connections to your personal profile you can now post as your Facebook Page and have your connections go to the place that best suits your purposes.

Facebook Messenger Day

Quick Reactions

Facebook has added one touch reactions and emojis to Messenger Day to encourage participation and engagement with content on the platform.

Promoting Custom Frames

Running a special event? Create a special frame just for your event. Now Facebook promotes your custom frame so your attendees use them and promote your event for you. Custom frames is a direct competitor for SnapChat geo filters.

Bottomline

Using Facebook Messenger for marketing is just in its infancy. I can see the possibilities for using Facebook Messenger Day at events and conventions. Quick replies and custom frames are both perfect for event marketing. When time is tight running from workshop to workshop a 1 click emoji or quick reply may make all the difference in your attendee's engagement. Custom frames can be used by your attendees to spark outside interest in your event.

Facebook Introduces Offline Conversion Optimization to Lead Ads

Want to find out how many people that click on your Facebook ads actually purchase from you? Facebook has created an Offline Conversion solution. It’s a patch between your Facebook ads and CRM.

Bottomline

Now you can track someone through the sales cycle and map their purchase back to specific lead ads and campaigns. The ability to track sales and leads directly to social media marketing efforts is the next step in confirming the ROI of social media marketing.

Overall these are good moves that help the Facebook Marketer!  Are you using any of these now?

Later for Instagram_ Help with your Instagram Marketing -315We all know a solid social media strategy requires consistency, organization, and timeliness. However, it is not always easy to stay on top of dozens of posts per month and a load of content. With Instagram growing massively in terms of users in the past year and adding many business marketing features, it’s a relevant platform for many businesses to have a strong presence on.

Need help implementing your Instagram marketing plan? There's an actually an app for that. Let's get acquainted with Later.

Top Features of Later

Later (formerly Latergram.me) is a simple (and free!) app that helps keep your Instagram account updated with less effort. The Later app has the following features:

Pre-Scheduling

Have trouble keeping your page consistently updated? Later lets you pre-schedule your posts months in advance. Just upload your content and pick the publish date. Upload your photos in bulk, schedule when they roll out, and you're nearly done.  Simply stay current with your mobile device alerts and you can then easily roll posts out at the scheduled time. Plus, your pics are automatically organized in chronological order in the Media Library, saving you a good amount of time in a search.

Mobile App

Schedule your posts from virtually anywhere with your phone. In addition to a PC version, Later offers a mobile app that lets you create and schedule posts on-the-go.

Preview

Later lets you preview how your posts will look before they get sent. For an entire month, get a chronological calendar and gallery view of your posts as the audience will see them. This gives you a feel for the flow of the content and how each post fits thematically. Want to add more posts? Just drag an image from the gallery to the calendar.

Captions

Writing a proper caption on a mobile device can be nothing short of frustrating, With spacing issues appearing during the transition between mobile and desktop and difficulty typing on tiny keyboards, typos, and weird formatting can crop up in your posts. Later smooths out these kinks by keeping the spacing the same regardless of what device you draft the post on.

Want to go beyond a basic caption and hashtag? With Later, you can flesh out your brand's story. With the ability to start a post on mobile and finish it on a desktop. You can write the kind of engaging content that tells your brand's story and keeps the follower count rising.

Reposting

Add your favorite posts from users in your community to your library with a simple click. You can search for content to repost through location, hashtags, and usernames. Once you've found the posts to share and added them, they can be dragged into the calendar like your uploaded images.

Notifications

When it's time for your content to be scheduled, Later doesn't auto post as this goes against Instagram's terms of service. Instead, notifications are sent right to your phone. Tapping them sends you directly to Instagram, where your post is ready to be activated and sent out to your page.

Later makes managing your Instagram marketing efforts much easier. Schedule and edit posts in advance while staying on track. Gain control over your Instagram content with Later.

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FoundonTack Review - 315Putting your company's identity onto a social media platform inherently involves more direct communication with: customers, associates, rivals, the potential trolls, and so on. While the Instagram interface is good for interacting with people, it's not spectacular at analyzing their behaviors and measuring marketing impact.

That's why I love the world of Cloud services. I always get excited when I see software that helps small to medium businesses compete with the big dogs. I recently took a look at an Instagram-focused service named Tack, using both their free area report tool and their Instagram curation service on a Pro-level account trial.

Super pumped for my new purple T-shirt from @foundontack #smmw17

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Scouting the Social Media Landscape

Tack comes swinging out of the gate with free access to their area report tool whether or not you sign up for their service. Either 500 posts or up to 12 months of activity are combed through and picked apart. Then you get a rundown of important data points like what the most popular posts were or which hashtags saw the most activity.

It would be nice to get the updated reports in real-time, but the emailed reports are easy to share with your team. You can run up to 4 locations per hour per account, which is plenty enough to look at a city with a couple neighborhoods and landmarks.

Let's move to the account-based Instagram curation tool. It comes in 3 levels (Starter, Pro, and Enterprise) with the major difference being the number of Instagram user profiles and the maximum number of followers managed.

Once you've connected a profile to an Instagram account, you can look through user activity using a hashtag or a location. Input a hashtag or location into the large boxes, and you'll be treated to posts that match your request. From there, you can quickly like, comment, or request permission to use the media yourself. All of these increase your Instagram visibility in the targeted field. It gives you the opportunity to use user-generated content in your own account.

On the main menu, you can perform several functions. Review activity on your posts, comments, requests, and manage your media library just below the curation fields. The last two fields let you customize your request message and response hashtag to whatever you'd like them to be.

Is It Worth Paying For?

Yes, if you intend to take your social media presence seriously. Also if your audience has a heavy focus on Instagram use or image-based media. Tack is useful for any company looking to run a social media blitz on a specific city or neighborhood. Especially due to the information you get in the free area report and the curation tools. Are you a new restaurant trying to break into a packed downtown scene? Are you an app creator selling a new game that wants you to walk around hunting for monsters? Tack is a useful tool.

Try a two-week trial of the starter and pro versions to see if the curation tool works for you. It doesn't come with training wheels. However, it has a straightforward interface that should be easy for anyone with an understanding of social media. The staff is very responsive. They were more than willing to help walk me through the ropes of using the tools effectively.

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How to Use Board Booster to Ramp Up Your Pinterest Game-315There's no denying the traffic potential for your website that can come from Pinterest. Many business-to-consumer businesses report that Pinterest is one of their top traffic referrers. You can see similar results if you use the platform correctly.

One of the best ways to get the most out of your Pinterest is simply to pin, and pin a lot and consistently. Spending time on Pinterest every day isn't conducive to a busy business owner, which is why there are tools like Board Booster.

What is Board Booster?

Board Booster is an online web software that can help automate your pinning so you're still pinning regularly without putting in the individual effort of everyday pinning.

How does Board Booster work?

Board Booster has several techniques for automating your pinning. Work on your Pinterest account when you have the time and schedule your own pins and pins from other websites to post over the course of a week or so.

Scheduling pins is a great strategy because it allows you to save hundreds of pins at once, but will share them with your followers over time. This is extremely helpful because you increase the possibility that many users will see your pins over time, rather than a handful seeing all of your pins at once.

Campaigns

Board Booster also has a feature called Campaigns, which allows you to create a single pin that will get repinned multiple times over a few days, weeks or even months. This is a great way to share your own pins (i.e, your blog posts, content extras, infographics, quote graphics, etc.) over and over again to your boards and increase their reach and engagement rate.

There are two types of Campaigns: scheduled and random. In a scheduled campaign, you pick the pins that are sent out multiple times during the course of your campaign. In a random campaign (which is great for bloggers who don't have many web pages except their blog posts, but not great for websites with lots of pages that aren't Pinterest-friendly), you choose the URL (i.e., your website) and the campaign pulls random links from that source.

Looping

A third feature that can really increase your website traffic is Looping. Board Booster's Looping tool allows you to revive old pins that you saved before new users followed you. Old blog posts and website links that are helpful but buried deep down in your old boards will be reshared. Effectively put in front of your new followers.

Is Board Booster worth the investment?

Your business should be using the power of Pinterest. Board Booster can help you ramp up your Pinterest game. Also, it's extremely affordable when compared to its competitors. Use tools like Board Booster to help you to grow your Pinterest followers. Therefore increasing the number of people who see your pins and click-through to your website. This increases the potential of becoming paying customers. And that makes the tool 100% worth it in my book.

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The Value of a CTA in your Blog Post and Where to Place ItA blog is the best resource to connect with new website visitors and to keep returning visitors engaged. It’s one of the reasons CMS platforms like WordPress are so popular. They make blogging easy.

There are a few golden rules when it comes to a successful blog. CTAs (Calls To Action) are a must have.

Without a CTA, customers who are interested in your products may not know what to do next. You may lose them even though they were ready to buy. Instead of hoping they contact you, a CTA tells them what the next step is, and invites them to take it.

How Your CTA Helps

More Web Traffic

One of the metrics search engines use to rank websites is traffic. The more quality traffic your site gets, the more online clout your site has. Use a link in your CTA to funnel visitors from your blog to your main website, and get the benefit of the added traffic source.

Encourage Contact

If your CTA includes an embedded form, you'll get leads directly from your blog posts. While you won’t get site traffic, you'll get quality leads from people already reading your blog and interested in what you do.

Lead Your Readers to More Content

Quality content helps to keep visitors on your website and proves you're an expert in your field. Well written content answers questions and establishes a relationship. So when visitors do contact you, they feel like they’re talking to a trusted peer, rather than a complete stranger. That’s a major leap forward in the sales process!

When your viewers read your content, you'll build trust. It’s always a good idea to lead your readers to more content. Do this with links in the post and a “Related Content” section.

Improving Shareability

Billions of people use social media every day. It’s no surprise that “going viral” is the holy grail of digital marketing. Make sure you write killer content and include social sharing buttons, to encourage visitors to share your posts with their networks.

Get More List Subscribers

Another great use for CTAs is to encourage readers to opt into your email marketing list. A simple offer or a reminder there’s more great content in your newsletter can encourage visitors to share their email addresses with you. Now you’re marketing to a prequalified, captive audience.

CTA Must Dos

Get the most out of your Call To Action links and buttons using the following tips:

A well planned CTA can be a powerful marketing tool, so start experimenting, and see what works on your blog.

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5 Ways for Non-Profits to Grow their Email List

For all kinds of websites, businesses, and products, email lists are proven to be one of the best marketing tools available. With an email list, you can bring people back to your website and introduce new products or services. It's a great way to stay in touch with people and increase your reputation. Below, you will find 5 tips on how to do just that!

Place A Form On Your Website

It's critical to put an email form on your website and make sure it shows up on all your pages. This form needs to be as simple as possible. Capturing leads and getting people to subscribe, shouldn’t be complicated and it shouldn’t take a lot of effort. Consider adding a pop-up page or a footer widget that follows the page.

Create Special Offers

While subscribing to your newsletter is beneficial. To entice a subscriber offer your email subscribers something special – something that they only get if they're on your list. Offer a free white paper, a free ebook, a free download of something that they can actually use and will benefit them.

Encourage Sharing

Sharing is caring! If you really want to spread the news about your newsletter ask your employees, friends, even your family to sign up and share it with their friends, family, etc. Networking, even in a small group, is a powerful and efficient marketing tool. It doesn’t cost anything and yet can have amazing results. Make sure to include the “share” option in your newsletter so people can forward it via email, Facebook, Twitter, etc. Every little bit of sharing leads to more potential sign-ups.

Promote Your Newsletter Everywhere You Can!

Don’t stop at putting the form on your website or mentioning it once in awhile on Facebook. Share it to all of your Social Networks, put it on your business cards, place it on your letterheads, put it in the description of all your profiles, and include it in your YouTube video descriptions.

Use Your Newsletter Wisely

It's going to take time, energy and action to build your email subscriptions to your newsletter. Make sure to have a newsletter strategy that compliments your content marketing strategy. Don’t just send out mediocre newsletters. Send out newsletters people can't wait to get. Make sure to send out regular email campaigns to your newsletter subscribers. And don't forget the check if the email addresses are fully valid.

Hopefully, these tips will help you to get even more subscribers to your list and in turn, help your non-profit organization succeed! Need more help? Contact me to build your non-profit newsletter strategy.

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How to Use Coupons and Discounts to Boost Your Email List - 315

When it comes to digital marketing strategies, email marketing has been one of the popular options. It refers to letting businesses share their products and updates by emailing their customers. Despite the rising popularity of social media channels these days, people utilize email for communication. This is probably one of the reasons why it can help you connect with a wider range of target audiences for your marketing efforts.

However, like other digital marketing strategies, email marketing can be challenging, especially if your contacts don’t open it. Fortunately, this article will walk you through using coupons and discounts to boost your email list.

Compare the carefully crafted email you wrote to your subscribers to a heartfelt love letter sent to your special someone. You most likely can't wait for you both to open that email. However, the subscriber email often ends up in the trash or it gradually floats out of sight to the bottom of their inbox in many cases.

Eventually, your brand (and reach) can start fading from view. Just because you send email marketing messages does not mean they are viewed. Stop the inbox-to-trash lifecycle by adding discounts and coupons to your email marketing strategy.

Consider the following headlines:

Which one has the most appeal?  Of course, it’s the second headline. The first one reads almost as though you are ordering your customer to buy your services. However, the second is more suggestive, giving the customer the feeling of choice and power. It demonstrates your brand's willingness to provide services with value.

Think like a customer. Would you rather read an email that gives you an offer?  Or do you want to be dictated to? Keep that in mind and get creative on how you incorporate coupons and discounts in your emails.

Using coupons in your email marketing

Seasonal Offers

Seasons and holidays are a prime time to add offers to your marketing schedule. Brainstorm how users can utilize your services seasonally or during cultural events.

Repeat Business

Keep customers coming back by offering a "thank you" coupon 1 to 3 months after their first purchase. By sweetening the pot with a discount, your customers more likely to return.

Coupons and Social Media

Offer a progressive discount when customers take action on social media while using a coupon. If a customer would have received 10% with a coupon, they would receive 15% off for being a Facebook fan and 20% off for sharing posts while being a fan.

Keep it Up

While email marketing is a proven method of capturing customer loyalty, your subscribers can disappear if you aren’t consistent. Your email marketing should keep and grow our list.

To be consistent with your email marketing efforts, there are some essential things to consider. For one, you should create a schedule to know the perfect time to send emails to your contact list. That way, you avoid overwhelming your subscribers with multiple emails each week or sending emails infrequently to the point that you’re already forgotten.

Another is to maintain your email marketing’s consistency is to provide formatted email subject lines. Doing so allows subscribers to recognize your emails easily, increasing the likelihood they’ll open them.

Drive Sign-Ups

Use coupons and exclusive discounts in conjunction with your website and social channels. Seed your email list with coupons to keep your audience engaged after signing up. If you want your email to drive more sign-ups, you may incorporate digital coupons and discount codes for some popular shops and marketplaces online. Just learn from the experts of  DontPayFull.com, and you can find the best deals for your email marketing efforts.

With coupons and discounts ready, you can consider some things when using these items to generate more sign-ups. Convey value over deals. Coupons should not be the end all be all of your marketing. Create engaging and informative content that is relevant to your brand.

Offer Coupons with Waftio!

Waftio makes it easy to offer coupons to your audience. With Waftio, you can create a simple form for your site visitors to fill out. Once they've completed it, they get their discount code or printable coupon and you add another lead to the list.

Waftio can be integrated with marketing tools like MailChimp and Aweber to automatically add visitors to your list.

Do you use coupons for email marketing? If not, keep the information mentioned above in mind to know and understand how to use coupons and discounts to boost your email list and achieve a more desirable marketing outcome.

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