Digital marketing has become the most successful means of marketing in recent years. In a study it is found that about 87% of consumers first search for products online: whether they want to buy them or just do some research on them. This is the reason a small business can benefit from digital marketing; the massive audience.
Unlike traditional marketing, Digital Marketing can be outstretched beyond boundaries even for small businesses; and that's the beauty of it. Digital marketing, therefore, gives the much-needed exposure to small businesses that they need.
Here are some reasons why you need digital marketing and how you should plan your digital marketing strategies.
Around 42% of the world population uses social media, 77% of Americans own a smartphone, and most people spend almost 70% of their day using their mobile. That's a lot of people online and imagine even a quarter of this Population coming across your brand. Not only that, the excess to different regions, outside of your demographics is achievable with digital marketing.
More than half the population of consumers search for products online for research purposes. A small business must use these stats to reach its audience. From email marketing to social media ads there's so much a small business can do to build its brand visibility.
From a small city to a big country there are no boundaries in digital marketing. By different platforms like emails, Facebook, Instagram, Google you can extend your "small business" as far as you want.
Just reaching a target audience isn't enough. To convert the audience into consumers and generate sales you have to know their likes and dislikes. Then you'll have to fulfill their demands.
But how to know your target audience without even personally interacting with them? Well, digital marketing not only extends your reach but also helps small businesses learn the online behavior of their target customers.
Digital marketing tools like Google Analytics, Google Search Console, SEMRush, and SurveyMonkey are some of the many tools that track and trace consumers. These tools will collect data such as their demographics, sex, how much time they spend on a page, etc. Once you know your audience you can make personalized digital marketing strategies to convert leads to sales.
But managing a business and at the same time developing digital marketing strategies isn't easy. That's where digital marketing agencies like Knock Knock Digital, a New York SEO Company, come to the rescue. They are professionals on the internet who analyze and learn the internet. They have all the stats and strategies to help a small business grow. They'll research for you and help you to create personalized and targeted marketing campaigns specifically for your target audience.
Digital marketing is not only efficient but also more affordable than traditional marketing, especially for small businesses. Small businesses can't afford Ads on TV, radio, or billboards. However, they can afford email and social media marketing. For example, It is cheap and easy to create an engaging social media post related to your business.
Take another example of email marketing, where studies have shown that you can generate sales of around $53 with an investment of only $1. Isn't that crazy? It is way less than one will spend on a TV ad and still more effective.
A small business can also spend on Google ads to increase its brand visibility on search results. Being said that, optimizing your Google My Business Profile can increase traffic for local businesses for free and online reviews will help boost your reputation. Even if you hire a Digital marketing agency it will still be more affordable than traditional marketing.
With digital marketing, you can review your marketing strategies to check what's helpful and what's lacking behind. Once you figure out the problem you can replan it quickly.
For a small business, it is important to check if its campaigns are actually effective or not. With digital marketing, a small business can invest little in online marketing as a trial, and analyze the results. After that, they can decide if this particular plan is working for them or not and if they want to spend more on it.
There are plenty of digital marketing tools to analyze your business and sales. Analyzing the test generated from these tools will tell you very specific things. For example, you spend on an Instagram ad for your website, now you can observe on Google analytics if there is an increase in traffic at your page after the ad. You can also see whether there's more conversion or not.
If anything the changes will most certainly be positive.
Digital marketing has made it possible for small businesses to stand against big businesses on equal grounds. Yes! Even established big businesses are investing in digital marketing to grow further.
Another benefit of digital marketing is that you can check what marketing strategies your competitors and big businesses are exercising. What media platforms they are using for ads and campaigns, what kind of tools they are using, what digital marketing agency they are working with, etc. You can check their website, media platforms, and different platforms to get a hold of their strategies.
Not just that there's way more to digital marketing in terms of flexibility, high interactivity, influential marketing, and ROI. So, what are you waiting for? Your competitors are already hiring digital marketing agencies to enhance their marketing strategies and you are still looking for reasons?
Start now! Take advantage of your internet, mobile, and social media accessibility and start investing in digital marketing little by little.