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Website Landing Pages for Lead Capture [Overview]

August 9, 2013
  Step 1 Step 1 in growing your online presence is simply the creation of your digital properties including a company website and blog.  With this, a business creates their online footprint and "home base" or "store front" on the web. Step 2 As I've noted before in my "5 Keys to Thrive in this […]

Facebook Page Checkup Guide [INFOGRAPHIC CHECKLIST]

August 5, 2013
It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features. This Facebook Page Check-up List INFOGRAPHIC outlines 12 key items to review to help maximize your Page’s potential. Facebook changes often—audit your Page and do a Facebook Page Checkup to keep up! […]

4 Common Old School Social Marketing Mistakes (and how to avoid them)

August 3, 2013
Today's reminder is brought to you by the folks living in reality.  While many of you get this, this is for that 20% that still need to get a clue. Things have changed!  It is no secret that online marketing today is different from traditional marketing. Gone are the days of simply strolling into town […]

7 Key Items to Review to Grow your Facebook Page [Podcast]

July 31, 2013
Smart businesses are seeing the value of Facebook and want to know how to grow your Facebook Page. The fact that Facebook users spent enormous amounts of time on the platform is not going unnoticed by marketers! During Facebook’s 2013 second quarter earnings call, Facebook Chief Operating Officer Sheryl Sandberg shared that were about 18 million […]

The 2 Most Important Tabs for Every Restaurant Facebook Page

July 30, 2013
Facebook offers restaurants a great platform to stay in touch with customers and find new ones. The key is providing the right information at the right time, right on Facebook! 2 Tabs Restaurants MUST HAVE on their Facebook Page 1. A Menu Tab It's your KEY information!  Let visitors on your Facebook Page know what you […]

5 Keys for Businesses to Thrive in this Digital Age

July 28, 2013
Companies often come knocking, wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way.  From primarily print driven and direct sales person to person, to now being online and global.  As well, the shift has […]

Facebook Page Cover Image Easy Design Template

July 23, 2013
Easily create a custom Facebook Cover image using PowerPoint! Our TabSite team created a template that anyone can use to easily build a custom Facebook Cover Image for their fan page. Simply download the file, open in PowerPoint and then follow the instructions to create on slide 3 your perfect, custom cover image.  After creation, […]

4 Top Online Video Tools for Small Businesses

July 20, 2013
The use of images and video in digital technology continues to grow. Why should businesses consider using video more? Images and video capture attention and help communicate messages faster, better, and with more emotional connection. With the speed of data networks and Internet service continuing to increase, the barriers to sending, sharing, and posting images […]

How Cats and Bacon Drive Massive Social Media Engagement

July 18, 2013
What is it exactly that drives the popularity of cats and bacon in social media? Cat memes and bacon pics rule and have massive engagement and share rates for some reason that escapes me! I have to admit, I don't get it.  Why do cats have over 30 million monthly Google searches?  How is it […]

How Small Businesses can use Instagram Video for Marketing [Podcast]

July 17, 2013
Instagram continues to grow rapidly in terms of users and activity. With the addition of 15 second videos to the existing mobile app and other new features, Instagram offers a valuable way for business marketings to create, produce, and socially distribute rich media videos. This Halftime Mike Podcast by host Mike Gingerich gives a quick 20 […]

Top Tips for Increasing Sales with Ecommerce

July 13, 2013
Ecommerce has come a long way in the past 3-5 years. From being something that was done by only large companies with big budgets to now being available to any business or hobbyist, the barriers to selling online have come down significantly. Another shift has been the increasing comfort level of consumers with making purchases […]

12 Point Check-up List for Facebook Page Admins

July 9, 2013
How long has it been since you REALLY stopped and reviewed your Facebook Page? Are you keeping up with the latest Facebook changes and features?  It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features. This Facebook Page Check-up List outlines 12 key […]

How To Embed Instagram Videos in your Blog or Website

July 8, 2013
UPDATE: July 10, Instagram releases new embed feature for the desktop web browser version! Currently, as of July 7, 2013, Instagram does not have a simple method for users to grab their videos and embed them into a blog post or a web page. Option 1: Instagram Web Version Now, when you visit an Instagram […]

Facebook Marketing Success with Photo Contests PODCAST

July 3, 2013
Welcome to my Podcasts! My podcast is titled "Halftime Mike".  You can find my podcast episodes easily by bookmarking this page or going to www.HalftimeMike.com.  What's with the "Halftime" theme? I'm a Hoosier native from the state of Indiana where basketball is HUGE!  I love basketball and believe it has parallels to life that are relevant […]

Halftime Mike Podcasts

July 3, 2013
Welcome to my Podcasts! My podcast is titled "Halftime Mike".  You can find my podcast episodes easily by bookmarking this page or going to www.HalftimeMike.com.  What's with the "Halftime" theme? I'm a Hoosier native from the state of Indiana where basketball is HUGE!  I love basketball and believe it has parallels to life that are relevant […]

12 Ways to Create Visual Fireworks with Your Facebook Timeline Cover Image

July 2, 2013
Facebook has moved to quietly do away with the 20% max text rule on Facebook Page Cover images as of July 1, 2013!  Read the full scoop on TabSite's blog here: Facebook Updates Page Guidelines for Cover Image. As Marketers, we are always looking for ways to rise above the crowd.  It's tough out there, and […]

Business Uses for the New Instagram Video Feature

June 26, 2013
Using the New Instagram Video Feature for Business   Instagram is hot! This social upstart was purchased by Facebook in 2012 and has a strong and growing user base. With celebrities, youth, and young adults spending significant time on this platform, it's captures a important demographic. As well, since being purchased by Facebook, Instagram has […]

7 Ideas to Promote your Blog Post with Social Media

June 23, 2013
A question I am often asked, is "how can I get more traffic to my blog posts?" The answer is fairly simple, social media can greatly help; but I add a caveat that there is more at play that simply sharing! Where and how you promote also depends on your audience.  Use these key questions to […]

Facebook Contests - A Winning Marketing Method for Fan Pages

June 21, 2013
Marketers are always looking at finding new and effective ways to reach their target audience.  With Facebook being a major social network force where potential customers are spending significant time, maximizing the effectiveness of your company Facebook page is a critical consideration. Facebook Contests offer this type of potential.  Here's the mother-load resource compilation on […]

4 Ways to Monitor your Facebook Page while Out of Office

June 13, 2013
Your out of the office.  Will you be outta luck on responding to posts and comments on your fan page too? It's summertime in the U.S.  That means vacations, conferences, and time out of the office. As we well know, social media stops and waits for no one!  'Real Time' is here to stay. The […]

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