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One of the most daunting questions that budding entrepreneurs face is how to get started. The legalities around registering a business entity are just about as clear as mud (in other words, not at all!). That can make registering your business and getting everything started quite a frustrating task. And if you’re getting frustrated even […]

There are clear differences between social media platforms. Here’s why understanding these differences can be beneficial for your marketing campaigns.

Everybody will agree nowadays we cannot imagine our business without the internet. We are managing our businesses with CRM(customer relation management) systems, updating our websites, eCommerce shops via content management systems(WordPress, Magento, Shopify, etc.), or making online supply orders. Not all of you know that the internet is not a safe place for routine business […]

When looking for ways to boost brand awareness, make deeper connections with customers, and gain followers, you may have come across Instagram Stickers. Stickers are among the many fun and interactive features Instagram provides for business and personal use. They add an extra level of depth to your Stories and provide simpler connection with your […]

Around the world, the average person drinks about one liter of wine a week. Wine is big money-making business, but in order to have a successful wine business, you need to make sure you have a great website. Which wine companies are pacing their competitors when it comes to web design and marketing? Take a […]

Security matters in the marketing world. We need to guard our networks and remote devices against malware infections or DDoS attacks. We need to keep our precious data safe and sound so that we can use it to gain an advantage over our rivals. And it’s also essential to guard our communications against eavesdroppers. If […]

The digital age has opened the doors for businesses to explore new avenues and implement new techniques to grow their brands. This includes leveraging on social media platforms to implement marketing strategies and even customer support. Thereby, here are some of the ways on how you can grow your sales using social media. Identify your […]

Any good business owner knows that it’s not enough to look at their company’s gross earnings to determine whether or not they had a profitable and succesful year. After all, a business can be widely successful gross profit-wise but have a hefty amount of taxes and various expenses to deduct, leaving a small net profit. […]

Many small businesses aspire to go global because this increases their opportunities immensely. And the digital world of today makes it much easier for SMEs to start dealing internationally. However, one thing that often goes overlooked in the guides for small business to go global is currency risk. Not accounting for this factor can ruin […]

Did you know that the average person spends over three hours a day on their mobile device? Time spent staring at a phone screen has replaced so many hours that were spent in front of the television or by a radio in years past. Because of this, marketing strategies have shifted toward a more mobile-focused approach. These […]

We sing the same song every year- where did the year go? How did time pass by so fast? When you own a business, every day of every year counts, and it’s a well known fact that all businesses understand the importance of effective marketing, especially at the end of the year. There’s not much […]

Enticing a potential client to visit your site is just the beginning of a long journey between you and them.  If you think about your own personal shopping experience, it takes more than one site visit to truly convince you to let go of your hard-earned cash and buy a product or avail of a […]

If you market correctly then this can really boost your business. If you don’t do it properly however then you may find that you are flushing your money down the drain and that you get absolutely no positive results from your efforts. This can be frustrating to say the least, but there are a few […]

A bigger move towards local links now exists in the world of digital marketing. From the renewed emphasis on location-based products and services, you might even think the global marketplace is retracting. While that’s certainly not the case, there’s no denying that local businesses are finding ways of making the web work for them. And […]

You have a great business model and the means to grow the said business. But more than a brilliant idea and the capital to execute it, what really sets a business apart in this day and age? I have two words for you: IT services. You see, successful businesses in this digital era are powered […]

The long-term success of a business is only possible with effective cash flow management. Being able to smoothly run your business without needing to constantly borrow money that you can’t pay off is the only way that your business can survive, especially during the early stages of growth. Managing cash flow is easier said than […]

The next few weeks might be busy. If you run a business, or work as an entrepreneur, you might have massive amounts to do, preparing to take time off, or fulfilling orders and services before the holidays. But it’s not all work. You’ve probably got at least one party to look forward to. You might […]

Have you ever wondered what exactly is a real estate brokerage? Real estate brokerage services have drastically changed over time because of technology. In the past, everyone knew what a brokerage was because they would go to them if they wanted to work with an agent. Today, brokerages rely on technology to operate and provide […]

Are you struggling with Facebook ads? You need a well-executed A/B test. Here’s how to split test Facebook Ads and why A/B testing works.

There are a number of different scenarios where an independent director might have to be given a position on your board, despite not being part of your existing management team. Understanding the role of an independent director can help you appreciate how this will impact on your business and what to expect from the process. […]