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The Advantages of Campaign Monitor for Non-Profits Giving Tuesday is a charitable holiday held after Black Friday and Cyber Monday, and yet, only 18% of people are conscious of this event. Giving Tuesday’s obscurity can limit fundraising capabilities, making it harder to reach fundraising targets. Companies such as Campaign Monitor can help non-profits improve their […]

Social Media platforms do not remain static. They shift and evolve and as a marketer, it’s important to keep up. Here are recent changes I cover from Twitter, Instagram, and Facebook social media updates that have happened in the past two weeks! Stay abreast, sign-up for my weekly email updates! Twitter Twitter Now Filters DMs […]

In its quest to be the one-stop shop for social media, Facebook recently launched another tool called Messenger Day.  Even though Messenger Day does bear many similarities to Snapchat Stories, it has unique features worth exploring that position it as a potential Snapchat rival. It’s worth noting that Messenger has 1.2 billion active users since […]

Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website […]

7 Innovative Ways to Make Money Online   With the world now more interconnected than ever, there are many obvious advantages – and disadvantages – thanks to these changes. The ability for anybody with an internet connection to enjoy entertainment, learn new skills, communicate in real-time across the globe, and even earn a living has […]

Even if you’re comfortable with digital marketing, the term “geofencing” might still be new to you. That’s okay because it’s new technology, but if you’re looking for targeted ways to use mobile marketing to boost your small business sales, it might be just what you’re looking for! What Is Geofencing? Geofencing is a type of […]

Facebook Facebook cracks down on fake live videos In an effort to cut down on misleading use of their Live video format Facebook is cracking down. They’ve added a section to their Live API Facebook Platform Policy:  “Don’t use the API to publish only images (ex: don’t publish static, animated, or looping images), or to […]

How To Connect With Your Customer On A More Personal Level There’s not much you can do in business without your customer. They’re why you exist and should be the main focus of your company. Many businesses are failing to connect with their customers for various reasons. They want to know what to do about […]

It doesn’t matter how well-crafted that email is if it is sent before a lead is ready to convert or if that lead moved on. Through automation, drip marketing of emails allows your message to be delivered “on-time” over a set period. From weekly specials to the monthly newsletter, drip marketing connects your lead with […]

Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today… In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the […]