Blog

Social Media Updates through March 28th

Not to many social media updates to take note of but Instagram’s in-app checkout can help save time and possibly helping your business get more sales!

A Guide to Building Consumer Profiles

Creating and using consumer profiles can be extremely beneficial for you and your sales team. Whether your aim is to attract more customers or tailor your marketing campaigns, consumer profiles can help you understand your customers and focus your business accordingly. What Are Consumer Profiles? Consumer profiles are descriptions of the demographics of your business’s […]

Can Your Business Gain Anything by Having an App of Its Own?

It’s 2019 and even smaller companies are beginning to develop dedicated apps to help with marketing, boost sales, and find new customer bases. Does it mean that you are losing out by not investing in app development for your own company? Well, the answer may quite frankly be a yes, unfortunately, for many businesses. To […]

Small Business Focus: How To Improve The Performance Of Your Team

When you run a business, it is important that any teams within are working to their best possible potential. Of course, improving the performance of your team is not always easy if you don’t know how to approach the situation. To help you improve the performance, here is a compilation of some handy tips that […]

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AI Comes to Marketing Management: A Review of Lately

Don’t have enough time to get all your social media posting done? Read our review of Lately a tool that uses AI to schedule social media and marketing tasks.

Understanding the Effect Marketing Has on Your Business

Everything in your business depends on marketing. You might have the best product or service but if the consumer knows nothing about your business and what it provides your success is going to be very short lived. The term ‘marketing’ covers a range of different activities, with advertising being the one most people think about. […]

Connecting with Your Prospects: 3 Golden Rules of Social Media Marketing

It’s tough getting established as a small business. You could toil and work for hours, only to gain an inch in the grand scheme of things. And one area of importance—or the most important to some—that people often lack in is digital marketing. The most accessible way to approach digital marketing today is through the […]

5 Tips for a Successful Lead Generation Strategy

Excellent lead generation is an essential component of a marketing strategy. Examining what works and what needs to be replaced is important if you want to see any kind of success. Here are five tips for a successful lead generation strategy, helping you understand what needs to be included in a successful campaign. Use the […]

Online Marketing Funnels and ROI

What are keys to online marketing funnels and ROI (return on investment) growth? That’s what every marketer wants to know, right? Ready to learn more about online marketing funnels and the different types of ROI you can and should aim for?  Sales is a key metric but there are other types of ROI to look […]

3 Reasons To Use Digital Marketing

Marketing is a crucial part of any business. If your marketing isn’t right (or you don’t do any at all), then you won’t find customers, you won’t be noticed, and you won’t be able to succeed. No matter what you sell or what services you provide, you need to carry out some form of marketing […]