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How to Design an eCommerce Website That’s Fit for 2023 and Beyond

How to Design an eCommerce Website That’s Fit for 2023 and Beyond

If you've been around the online shopping scene for more than a decade, you already know that eCommerce websites are constantly evolving to keep up with consumer demands. There are many ways to build a website and platforms on which to do it. However, knowing what features to include in the design of an eCommerce website can be challenging.

Reports by Grand View Research suggest that the eCommerce market will be valued at $27.15 trillion by 2027. That means people will try to take this opportunity to invest in this market and make it big. Of course, many of them will eventually fail, assuming they don’t keep up with the latest e-commerce technology trends.

With the rapid pace of technological change happening in this industry, there's no time like now to consider what kind of eCommerce website you should build for your brand in 2023. That's why we've composed this article sharing with you a few tips for designing an eCommerce website that’s fit for 2023 and beyond.

Make Sure to Get an App with the Website

Insider Intelligence reported that m-commerce sales reached the $359.32 billion mark in 2021. That’s more than a 15 percent increase over 2020. Mobile e-commerce is, without a doubt, booming, and no one can deny that e-commerce apps are playing a pivotal role here.

Apps are an important part of the customer experience, and your eCommerce website must have one as well. Ideally, you should have an app for both Android and iOS devices. This can help you enhance your website by providing additional information about products and services or by making it easier for customers to purchase items.

You can also use your mobile app as a tool for marketing purposes and run digital marketing campaigns through it. Apps provide a convenient way for potential customers to get in touch with you if they have questions or concerns about anything on your site.

Get in touch with a business that provides both app and web development services. That way, your website design will be consistent with your app design. You can visit Is-t.net to learn more about how such app and web design integration works and why it’s necessary to have one firm handle both developments.

Avoid having two different firms working on the app and web design separately. Doing so might lead to inconsistency. You need a single app and web development solution that checks all these boxes so that your final products are consistent and also complement one another.

Make the Website Responsive for All Devices, Including Tablets and TVs

The rise of smartphones and tablets, along with the growing popularity of TV-connected devices means that your website needs to be accessible on any device.

When it comes to eCommerce sites, that means you need to make sure your website is responsive. This means it should automatically adjust layout according to screen size. It should be available in all possible formats for mobile, tablet, and TV devices.

Don’t exclude devices like tablets and TVs when designing a responsive website. People these days opt for convenience over everything else. If someone likes a product they see on TV and wants to buy it immediately, they might try doing so from their TV directly.

Realizing that your website doesn’t respond to their TV’s screen size will likely disappoint this particular crowd. Therefore, you’ll end up losing a potential customer.

Include Extended Reality (XR) Content

Extended reality (XR) content is a new technology that’s growing in popularity. By 2026, this market will reach a value of $397.81 billion, according to ReportLinker. It's the next step in augmented reality, and it's becoming more accessible to businesses as the cost of producing it goes down. XR will be popular in the next few years. You can use it in eCommerce website design to engage with your customers on their terms.

XR content can be added to any eCommerce website. It doesn't have to be an immersive experience like virtual reality (VR) or augmented reality (AR). It could be something as simple as adding an interactive banner ad or making a 360-degree video available on your site. This allows customers to view it on their phones while they browse through products on desktop computers or laptops.

For a more extensive approach, you can integrate VR and AR functionalities so that customers can get a more in-depth look at the product and even visualize its size.

Encrypt User Data for Added Security

If you want to ensure your user data is safe, you need to encrypt it.

Encryption is used in many different scenarios, including eCommerce transactions. In these situations, encryption ensures that if someone were to intercept your data as it travels over the internet or storage devices are compromised, they won't be able to read the information and use it for their own purposes.

Build the Website on a Content Management System (CMS) for Better Control

When building your new eCommerce website, it is important to consider the content management system (CMS) that you will use. A CMS will give you more control over your site. Thus, allowing you to make changes easily and quickly.

The ease of making changes is one of the biggest benefits of using a CMS for an eCommerce site. Without a CMS, making even small updates could take days or weeks. This is because updating static HTML pages requires editing code directly on each page.

With a CMS like WordPress or Drupal, however, you can edit all content on your site in real-time. Furthermore, anyone who has access to it can handle updates without needing any coding experience.

Design your eCommerce website with these features to ensure it is ready for deployment. They can ensure you are ready to face the challenges 2023 has in store for the global eCommerce sector.

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