Coupons are certainly the most effective strategy for driving higher sales for any business, whether we are talking about a small eCommerce site, a brick-and-mortar store, a startup, or an established company. Coupons attract high clientele for the simple reason that customers gravitate toward any deal that helps them save money. As a small business owner, the prospect of lower revenue may not seem like a practical move. But, in a fiercely competitive arena with cut-throat competition, you absolutely need to leverage marketing strategies like discounts and coupons to maintain sales. Moreover, you can find coupons at ShipTheDeal.com that would benefit you to save time and money. Here’s an overview of how coupons can help small businesses drive sales.
Coupon statistics reveal that customers are enticed into visiting your store only to take advantage of the deals you’re offering. Once a shopper looks around the store, they’re likely to purchase other items that complement their initial purchase. For instance, a 2 for 1 deal on moisturizers may invite buyers to check out toners and skin cleansers also. The small discount can translate into more sales.
At least 88% of online shoppers are likely to search online for information about attractive deals on the products they’re interested in buying. When checking social media sites, new customers could be invited to explore your site and perhaps, visit your physical store by learning about the location online.
Having encashed one coupon, buyers are sure to check your website or store for information about other deals when they’re ready to shop again. You’ll encourage customer loyalty and get them talking about the products they purchased at fantastic prices - not just on social media but also to friends and family.
Offering coupons valid for a minimum dollar value encourages customers to order additional items they think they can use. For instance, a $5 discount on a total bill of $50. A shopper buying $35 worth of products is likely to pick out a few more things so that the bill amount crosses $50 and they can earn the $5 off.
Devising a coupon strategy where you offer limited period offers on slow-moving stock is a great way to get people to buy them. Not only will you raise awareness about the products, but you can also provide combination deals where shoppers can encash coupons valid on combo packs.
Retailers are often concerned about diminishing brand value because of coupons and deals. That’s possible because of the prejudice against the traditional newspapers and scissors shopping tactics used by yesteryear homemakers and seniors. Current coupons are available on social media sites and sent to long-term customers via email campaigns. In fact, coupons are strategically used in email marketing campaigns as emails that contain a coupon offer increase sales revenue by 48%. Taking advantage of promo codes is characteristic of the smart shopper who takes the time to search around for great deals. That’s the GenX and millennial demographic you will want to target. Consider building a website with the MjSeo team to take advantage of digital coupons and sales as well.
Coupon strategies are valuable tools to drive sales and get recognition for your brand name and small business. Design strategies according to the industry where you work and ensure lasting success. As can be seen from the data, coupons can help small businesses drive more sales.
