A great product is pointless without a strong online presence, and a website is worth nothing without winning content. It should be effective with SEO as well. You could have the best product in the world, one your regular customers rave about, and help spread the word. You’ve got an all-singing and dancing website that looks the part and even a mobile app that allows your customers to make purchases on the go. Your online game is solid, but you don’t see the growth in sales you should be for all that effort. Why, how, what? It’s confusing.
In its basic form, you could have the best cupcakes, tech appliances, or online betting page on the market, one that’s head and shoulders above the competition. It’s pointless if people don’t know you are there. A reliable band of customers will only take you so far, even if they do their best to spread the word, telling friends and posting about your great offer on social media sites like Facebook, Twitter, and Instagram. Very soon, the movement loses momentum, and any remaining message becomes Chinese whispers.
Word of mouth, praise, and excellent feedback is what you want if you’re aiming to keep your existing customers and impress their friends, but if you’re looking to dominate the market and grow your business, you need more. You need to be in the faces of potential customers far and wide, taking the product into their homes and onto their mobile devices.
That’s done by using effective SEO strategies. You can then target a global audience, targeting only the people you believe will find your product attractive and become customers. Using keywords relevant to your business, such as “DIY”, “the best tools for DIY”, and “where you buy affordable tools for DIY”, will help your business rank high on search engines for customers looking for your types of products. You can think of it like being a door-to-door salesman, without ever leaving your office.
To have an effective SEO strategy, most businesses will require two things. An SEO expert who can tell you what you need on your website to make it rank high on the likes of Google and a content writer. The latter gets your site in order and ensures it’s up to date and always working away in the background, targeting customers and making you money. The other regularly produces effective and valuable content for your site, keeping it relevant, engaging, and worth visiting.
SEO businesses are easy to find. It’s not a one-size-fits-all model, but a strong firm could do as good a job on a mechanics website as a florists mobile app. It’s mostly the keywords used that define your target audience. You’ll pay your fee for the work to a reputable SEO business and receive everything you need. You won’t have to do anything SEO-related yourself. Finding a good content writer is much more complicated, and there are a few reasons for that.
Finding the writer that’s perfect for your website is crucial. In the past, content on a site was rarely updated. It was there to look pretty and professional. That’s no longer the case. Now you are paying a web content writer to sell your product and help it rank well on Google.
What you should look for in a writer is one with, at least, a basic understanding of how SEO works and the purpose it serves. Writing a university-level piece crammed with big words isn’t what you’re after. You want to be on the same level as your target audience. This is how they can create winning content. You also need a writer that shares your passion for the product. Pretending to or researching the market isn’t up to scratch. You want to feel the love and energy in the winning content.
Getting a writer that covers all bases is difficult. Some are great authors but lack SEO ability. Others can do both but don’t know your product. You want an all-in-one. Finding one could take time, but it’s worth the effort, and when you get them and understand how valuable SEO content is, you’ll want to pay well to keep hold of such an important tool.