A total of 50%. That's how many small businesses fail within five years. If you want to stand out from the crowd, grow and survive, you can't afford to take business growth lightly.
If you're trying to learn how to grow a small business, keep reading. Below are the tips you need to grow your business.
You're going to be stuck with paying for customers if you have no way to reach out to people who have already shown an interest in your business. Unfortunately, this doesn't happen without some work on your part.
You'll need to add people who visit your website to an email list if you want to reach out again. Add an opt-in box to your site that invites visitors to join. You'll be able to reach out to anyone with an email that fills out your email form. If you already have an email list, a smart move would be to run it through an email verification tool to make sure there are no invalid contacts.
It seems like everyone is on social media these days. Believe it or not, people spend a good portion of their day scrolling through their news feeds. Wouldn't it be great if your business could show up there too?
The good news is that you can. Create social media profiles for your business on popular social media sites. Once you build your fanbase, you'll be able to reach out and talk with your customers on your social profiles.
You don't have to start from scratch in business. More than likely, you aren't the first person to create a company in your industry. You can use this to your advantage.
Research the marketing and messaging that your competition uses. You can use this information to create your own marketing campaigns that do a better job of finding new customers.
It isn't enough to make a sale and be done with it. You can likely provide much more value to potential and past customers. When you nurture these relationships, you build trust for the future.
Store your contacts in a contact management system. Your system should keep track of your interactions with people. Regularly audit your records to follow up with these people on occasion to try and provide more value.
There is no better way to show that you are a forward-thinking business that is ready for growth than to get with the current times and work towards becoming digital.
Using a good VPS Server and providing training will enable you to recruit remote employees and have them access everything they need to do their job digitally. It will also mean you have a wider pool of employees to choose from, which, in turn, will help your business to grow.
Content is king on the web. If you want to rank on Google and take advantage of search engine traffic, you need to have a website worth visiting. A blog will help you do that.
Research the common questions people have about your products and create posts that answer those questions. You should research the higher volume keywords to start with, so you aren't answering questions that people aren't looking for. If you need help, reach out to a marketing company like Chandler SEO to help.
It isn't easy to make a name for yourself in the business world. However, now that you know how to grow a small business, you're ready to step it up to another level. Use the tips above to get more customers and increase your bottom line.
If you're looking for help crafting your messages to your potential customers, our blog will help. Read our latest business blog resources to discover how to speak to what your customers really want.