Runs totally in News Feed where users spend the most time
Offers way to increase your Reach and Engagement
The more Reach and Engagement, the more potential to grow your community
Advantages of a Facebook Tab App Contest
As noted, gathering email addresses is significant for future marketing
More design and branding control for the contest
Can ensure Like Gate is in place so entrants/voters become fans of the page
Contest has a “home” on Facebook so it is easy to share and link to for promoting
Rules and Terms have simple way to be displayed, viewed, and accessed
Great user experience of seeing all entries, voting, and sharing a entry you like
Can be accessed on Facebook or also off of Facebook on a web page
Can integrate other tools such as a Instagram Image contest
Disadvantages of a Timeline Contest
Cannot collect email addresses
Cannot have a Like Gate to ensure entrant Likes your Page
The Page cannot re-share the post easily to tell people about the contest multiple times
Need to post or link to full rules and the required release of Facebook’s responsibility for the contest, which can be cumbersome to do in a post
Without email address, it can be harder to notify the winner
Disadvantages of a Tab App Contest
Requires entrants to click from a post to go to the tab
Takes more time to setup, add graphics, and customize to deploy
Typically is going to cost at least $19-$30+ dollars to run
Pages must use a Smart URL to overcome Facebook mobile limitations
That ‘s the low down!
Can a appetizer meet the needs and goals of Facebook marketers? It can, depending on the goals!
Do I always need to go for the meatier solution? Not necessarily.
Here's one idea. First, run a Timeline Contest to generate some buzz on your page, alluding to "more to come". This can build engagement and activity on the page, giving a boost to the launch of your full-course contest hosted and launched a few days later on a tab!