5 Facebook Timeline Contest Types and 10 Examples You Can Run Now

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The social media world has been chattering extensively about the recent change by Facebook to allow Pages to run contests on the Timeline.

Page Admins now simply need to create a post on their page and push it out to run a contest!  (Well, a few more items are needed but we’ll get to that.)

With the new rules, businesses can launch a quick & simple Facebook contest using a normal News Feed post.www_facebook_com_1BizServicePlatinum-photo-contest

The basic entry options for a Timeline Contest are by:

  • liking the post
  • leaving a comment on the post
  • posting a photo comment on the post
  • some combination of the above such as “Liking” for one entry and “commenting for an additional entry”

So, with that backdrop, here are some timeline contest ideas you could run!

5 Facebook Contest Ideas You Can Run on Your Timeline

1. Like to Win

If your business is looking to run a quick Facebook contest to reward fans, the “Like to Win” giveaway is a simple way for fans to participate.

As the name suggest, fans only need to Like a certain post to enter the contest & stand a chance of winning. Photos, status posts, links & videos can all be used to run this contest.

www_facebook_com_sierratierramarketing

2. Comment to Enter

A closely related option to the “Like to Win”, the difference here is that fans must “comment” to enter. Announce the contest and simply instruct visitors to make a comment on the post to be entered.  Tools like the TabSite Timeline Contest App let Pages download all the comments and generate a winner randomly from those entered.

A benefit of “comment contests” is that by commenting their is greater reach to friends of that commenter than a simple “Like” offers.

 

3. Trivia! Answer Correctly to Win

 Yes, consider a quick and easy trivia question.  Your post would outline the question and possible answers, entrants have to comment and answer correctly to have a chance to win.  This brings in a bit of game fun to the contest.  See examples below for example ideas.  TabSite’s Timeline Contest App at Platinum level allows you to filter a post comments by a keyword (your correct answer)!  So, once again, it’s easy to pick a winner.

4-timeline-facebook-contest-app-setup-2-tabsite

 

4. Like and Comment

A combo option of #1 and #2 above is to run a timeline contest where the fan can like for one entry and comment for an additional entry, thus giving them two entries and a greater chance to win.  TabSite’s Timeline winner tool allows for (a) keeping each entry separate or (b) merging them so the winner is someone who has Liked or Commented.  Lots of options!

 

5. Photo Comment Contest

Another creative timeline contest option is to create a post and ask fans to enter by submitting a photo comment.  Since Facebook allows photos as a comment, this works well!  A Page could have fans load a fun image for the Page to (a) judge the winner, or (b) randomly pic a winner from submitted photos.  Ideas could include to have a contest of photos submitted with fans using your product, or why they need your product, or some variation of these.

So those are some of the possibilities for using a Timeline contest!  Want a complete guide? Click below!

Timeline Contest eBook Guide

Let’s switch now to specific post messages that can be used for your Facebook Page.

10 Examples You Can Run Now

NOTE: per the Facebook promotion guidelines, it does say that the Facebook release and rules/terms must be included or linked to in the contest post.  At bottom of this first example is a sample rules and disclaimer text.

race-for-fallen2Sweepstakes / Giveaway

1. It’s GIVEAWAY time!  Click “LIKE” for your chance to win a $20 iTunes Gift Card!
Winners will be randomly selected at 4 p.m. CST this Friday and their names will be posted on our Facebook Page!

Rules/Disclaimer: This promotion is open to those 18 and above in the United States, Canada, United Kingdom, and Australia.  Void where prohibited.  By “Liking” you enter and agree that this promotion is in no way associated with, administered by, or endorsed by Facebook; and acknowledge a complete release of Facebook by your participation.

 

2. Comment to WIN!  Comment below and complete with “Joe’s Pizza has the best…..” to enter.

1 winner will be randomly selected at 4 p.m. CST this Friday from all comments as winner of a FREE LARGE PIZZA.  We’ll post the winner on our Facebook Page!

 

3. Comment below for your chance to win a free T-Shirt: The best flavor of ice cream we offer is _____________.  Two entries will be randomly chosen and announced at 4pm EST tomorrow as winners!

 

4. Who is excited about our upcoming LIVE EVENT in 2 weeks?  Like this for one entry to win a free ticket, and Comment on this post for a second entry!  One winner will be chosen randomly from those entered and announced at 5 pm EST this Friday!

 

Trivia:

5. Answer correctly to win! What is the name of our newest product launched 2 weeks ago? Simply comment below for your chance to win a $25 off code for use on our website!  1 Winner will be picked from correct entries and announced at 1 p.m. PST on Monday!

 

6. Answer correctly to win! In what month of 2010 was our company launched? (a) January (b) March, or (c) May?   Comment below with your answer for the month of launch!  2 Winners will be picked from correct entries and announced at 1 p.m. PST on Monday!

 

7. We’re launching a new menu item at our restaurant this weekend!  Answer correctly to win a $30 voucher for dinner.  Winner announced here this Thursday at 3 p.m. EST Is the new menu item (a) fish  (b) chicken (c) steak, or (d) turkey? Comment below!

 

Photo Contest

8. Enter our Timeline Photo Contest! Enter a photo in the comment area below that shows us what makes you happy!  Deadline to enter is this Friday at 11:59 p.m. EST!  Our team of 3 judges will review all photos and announce a winner next Monday at 9 a.m. EST.  Winner receives a $50 Amazon.com Gift Card!

 

9.  Post a comment with a Photo of you in one of our stores for a chance to win a 30% off 1 item coupon!  Random winner will be selected and posted Friday at 4:30 p.m. EST

 

10.  It’s cold up north!  Let’s head to the beach!  Post a photo comment below of your favorite activity at the beach.  One person will be chosen randomly from those submitting pictures to win a $150 voucher towards a stay at our AllStar Florida Beach Hotel!  Winner announced this Friday at 4 p.m. EST

 

Feel free to use these or create your own variation!

Any questions on Timeline Contests?

 

The TabSite Timeline Contest App gives Page Admins free ability to create the post which includes sample rules and disclaimer text.

trivia

View of the free Timeline Contest App Post Creation tool in TabSite.

Timeline Contest eBook Guide

  • Tina Hatcher

    Regarding sample #9, asking to post a photo in a store/venue is allowed for chance to win? For some reason I thought this couldn’t be done on a free timeline contest as not all persons entering might have a photo of themselves at the location. Or is it that you can’t ask someone to tag themselves in a venue or with a product?

    • Hi Tina. Facebook does not allow a Page to say that a person has to Share the post to enter nor can they say the entrant MUST tag themselves. Tagging and Sharing are not allowed as “entry” mechanisms. Limiting the entries to those who can post a photo of themselves in the store is OK because it is the same as limiting the contest to only those in the U.S. for example. It is just how you define terms of the contest in this case.

      • Tina Hatcher

        Thank you for the clarification!

  • Awesome article Mike !! Specially i love the Second technique which is for pizza 😀

    • Thanks @nitishdhiman:disqus! Glad it was helpful! 🙂

  • cris_sz

    Recently I was really, really low on cash and debts were eating me from all sides! That was UNTIL I decided to make money on the internet. I went to surveymoneymaker dot net, and started filling in surveys for cash, and surely I’ve been far more able to pay my bills!! I’m so glad, I did this!!! With all the financial stress these years, I really hope all of you will give it a chance. – f037

  • Pingback: 10 Ways to increase holiday sales on your Facebook Page()

  • Nancy

    Mike, Thanks for the simplified info!! HUGE HELP! I’m planning on running my first contest today and quiet frankly, i am horrified from things i have read that say if you don’t abide strictly by fb’s guidelines, they can shut your page down without notice..yikes…kinda scary especially when it seems like there is so much details on rules/disclaimers area….some look like full on legal documents from a major corporation…I’m just a little boutique who wants to run a photo contest very similar to your example…photo of item from our store with comment on why its your fav…3 judges will pick winner etc… Can you give me a bit more direction on the extent of the rules part…i know that fb disclaimer is #1….what else is a MUST

    • Thanks Nancy! Glad it was helpful. It’s important to set boundaries. Is this open globally? If not, say U.S. or by State. Yes, the facebook disclaimer is a must. We give sample terms in our TabSite apps that we offer users. Cover Who can Enter. How they Can Enter. What the time period is and specifically when it ends. How the winner will be chosen. See an example: http://www.tabsite.com/render_437362?rdr

  • These are just great Mike. Thank you for sharing all your awesome ideas. I am going to try these on my client’s pages and I will let you know how it goes. 😉

  • jodypage

    Question about legality of contest on FB where local business is picking winner at random from all correct responses left in comments of post between specified date range. The prize is worth $50, but in the contest rules they restrict who’s eligible to participate to only their new and existing customers? Not fans of the page, who might not be customers / live in that area. Does that break Facebook law or is it kosher? Great article, Mike. Thanks.

    • Companies can set their own demographic rules for who is eligible so long as they do not break FB policy for use of Facebook features. By your outline it does not appear they are doing anything against policy. They are not gating for a Like of the page, nor requiring a share, simply limiting the pool within all those who could see the post.

  • Nastya

    So cool article!

  • Ashok Peddinti

    Thank u Mike for sharing such a great ideas for promoting the brand. will let u know the success of the contest later.