The world of business is extremely competitive, and no matter what industry you are in, you are sure to have countless competitors who are looking to blow you out of the water. Customers these days are spoiled for choice with the number of different options available to them. While in the past most customers sourced local businesses for all their needs, the internet has completely changed that, and so it is no longer just local competition that you need to fend off. That's where these 3 strategies come into play.
While the internet may have made everything more competitive, it also provides previously unheard of benefits. Businesses can now reach out to customers which were not accessible before and the best way to do that is through digital marketing. Digital marketing has totally transformed the way that businesses reach out to customers and promote their products and services. Here is how you can gain an extra edge in your marketing with 3 simple strategies.
Making it to the first page of search engine results pages (SERPS) can be an absolute game-changer for any business or personal website. One of the most effective ways to achieve this is Search Engine Optimization (SEO). Essentially what this method does is use various strategies to ensure that your website rises to the top of the search engine so that there is more exposure to customers. This is vital because the majority of people will never click onto the second page of results and many will not even scroll past the top 5.
There are various on-site and off-site SEO strategies which can help to boost your website. An experienced SEO engineer will ensure that your content is appealing to web users and that your website doesn’t have any broken links, slow page loading speeds, or other technical issues. They will then run keyword research to find out what potential customers search for when they are looking for products and services like those that your business offers and ensure that those keywords are tactically integrated into your content. All of this will help to drive traffic to your website which can then be converted into customers. Now, let's move on to the 2nd of the 3 strategies.
Whilst the internet has seen various search engines come and go, Google has been ever-present and is now the undisputed king of online search engines. As noted above, getting to the top of the Google SERP is incredibly beneficial for all kinds of businesses and personal websites. It is ultimately Google’s own algorithm spiders that analyze websites and decide on their rankings.
In order to help businesses bypass this process (and for Google to make money), they started offering Google Ads which enable websites to be automatically featured at the top of the SERPs when a relevant search term is entered by a web user. There are many specialists who offer professional Ads setup which allows businesses to reach more customers without having to go through the long and difficult SEO methods. One of the major benefits of Google Ads over SEO is that it has a far more immediate effect. It can take up to six months for SEO tactics to really start taking hold so Google Ads can save a company time, which results in faster returns.
Whilst SMS marketing has been going strong uninterrupted in large parts of the world, in the US it experienced a drop in reputation for a while. Anyone old enough to remember will recall that when SMS was first developed, mobile phone users were bombarded non-stop with marketing messages.
This caused the legal powers in the US to place heavy regulations on the industry to stop companies from just being able to send out totally unsolicited promotional texts on a mass scale. It is now illegal for companies to send a text to anyone who has not opted into the service, and breaching these regulations can result in some serious financial penalties. Many people thought this would be the end of SMS marketing but it has seen a definite resurgence in recent years. Many companies are now using SMS marketing to keep existing customers up to date with what is going on in their business and to tell them about new products, flash sales, and special offers.
Staying ahead of the competition these days requires a well-conceived and intelligently executed marketing plan. Choosing the right marketing strategies for your company takes some careful thought and research but the 3 strategies laid out in this article have been proven to have a significant positive impact on a business’s ability to attract customers and increase their profits.