Best Text Message Marketing Software Tools for 2020


best text message marketing software

SMS text message marketing tools help you send bulk, personalized text messages to a list of contacts when and how often you want to send them. Create the messages yourself or use their tools to automatically and quickly personalize messages before sending.

If you’re considering adding a text message strategy to your overall digital marketing plan, here are top SMS marketing software to consider.

Founded in 2006, Trumpia has established themselves as a leader in SMS marketing and automation. They help clients boost revenue, increase customer engagement, and improve employee satisfaction by offering the most advanced texting software in the market today. It can carry out automated campaigns, learn about your subscribers as they respond to your questions, and use that data to send precisely targeted messages.

Better yet, Trumpia is dedicated to using their vast experience working with clients in a variety of industries to offer expert consulting, helping users maximize their ROI. And to top it off, they have 365-day live support with a 9-minute response time, API integrations, and a variety of other messaging channels, like voice, social media, email, and MMS.

Message Launch makes marketing easy by offering a dynamic SMS feature set like keywords, mass texting, and reminders. But if you’re already using software like Mailchimp or Constant Contact to send emails, it’s a pain to switch back and forth just to message the same set of customers. Message Launch fixes this by adding a powerful email sender to their SMS platform, giving you the best of both worlds. And if that wasn’t enough, they also have one of the best list segmentation tools that lets you target your marketing to just the customer you want. All this is included in plans that start at just $10/month.

slicktext sms toolUnlike some of the more complex platforms on this list, SlickText has an easy-to-use, modern interface that you can start using by yourself within minutes, all without having to speak to a pushy sales rep.

Even with its simple dashboard, SlickText supports all the major text message marketing needs like text-in keywords, voting, autoresponders, and drip campaigns. This is the texting software used by household names like Lyft, Fedex, and ESPN just to name a few. Their plans are also simple compared to some competitor’s convoluted pricing. Text credits rollover, no annual contracts, and affordable pricing for every budget.

Sign up for a free trial here to start using the platform today with no credit card information required. Use the promo code NEWUSER for a further discount on your first month.

  • EngageBay:

EngageBay was founded in 2018 as a complete, integrated and affordable marketing, sales and support automation CRM. EngageBay offers powerful SMS marketing features that are a part of its marketing automation platform which may be subscribed to, as a standalone feature. Their SMS Text marketing option allows for personalized messages for better engagement, adding SMS functionality in your marketing automation workflows at any point, segmenting and targeting your subscriber lists, behaviour based automation, visual workflow builder, and precise tracking and optimizing of your SMS campaigns.

  • JookSMS

    Send mass sms text alerts, reminders, promos, notifications & much more with a leader in SMS Marketing, A campaign can be setup in just minutes. Try the platform for free with 250 Free Credits. No Contract or Credit Card required to start. As one of the best SMS marketing platforms, Jook offers a free demo with one of their client success representatives. 30 day free trial and monthly costs start at $25/month. Go test and see why several hundred companies are using JookSMS to grow their business with SMS Text messaging.

  • Omnisend


Omnisend is an omnichannel marketing automation platform built with ecommerce in mind. SMS in Omnisend can be combined with email, push notifications, and several more channels to provide your customers with a personalized omnichannel experience.
Marketers can make use of Omnisend’s integrated list building tools and collect customer phone numbers alongside email. Omnisend supports all country codes for SMS to reach international customers and drive conversions all over the world.
Also, there are many useful SMS features like pre-built SMS automation workflows (like cart abandonment, birthday, order & shipping confirmation sequences), SMS campaigns, integrated opt-out links, built-in link shortener, SMS channel reports and more.
  • SendPulse

bulk sms sending with sendpulse

SendPulse, a platform created to help small businesses automate their marketing campaigns, offers a variety of channels to reach a customer. Apart from bulk SMS service, users have the opportunity to send marketing emails, web push notifications as well as to create a chatbot for Facebook messenger or Telegram. 

When it comes to SMS service functionality, segmentation and personalization options are available to make your campaigns more targeted. The best thing about SendPulse is that you can actually combine your SMS campaign with other channels on the platform to create a seamless marketing strategy. 

  • Pony Express HQ

    Pony Express HQ is a newcomer to the market on a strong growth curve. Pony Express HQ is designed to help companies effortlessly manage every aspect of an SMS marketing campaign. Its standout features include: Group texting: Create and send deals, news, reminders, and updates to large groups of customers easily; Two-way communication: It is not just a “push” medium where you send information. After a contact responds, you can pursue conversations at a 1-on-1 level. Pony Express HQ also offers Message templates, and important feature it offers is ability to include multi-media elements. While other SMS services limit clients to text-only messages, Pony Express HQ allows you to send MMS elements such as picture messages, emojis, videos, etc. Pricing uses credits and starts at a very affordable $7 for 250 text message credits.

  • SMS Marketing Services

sms text marketing tools

SMS Marketing Services is a text messaging service provided by Promero, Inc. Promero is a leading service provider offering best in class communication hosted software since 2001.  SMS Marketing Services provides the only multi-channel SMS/MMS Text messaging, email, voicecast, IM and social media posting software that empowers businesses an All-In-One digital marketing services platform.  Service includes unique automated features not found elsewhere: Auto Messaging; TextBot; Easy Subscriber Enrollment; Smart Targeting; Link Text Messages to Contact Center Live Agents Users can add outbound predictive dialing with Artificial Intelligent BOT services that can communicate with prospects using natural language understanding technology powered by Google. SMS Marketing Services offers businesses a free 100 Text per Month plan with no credit card required.  SMSMS offers 6 plans starting from $19/mth for 1250 text message credits. Need a different plan?  SMSMS will customize one for you.

  • TXT180

    TXT180 offers all the basic services expected of an SMS marketing service plus more. First off, you enjoy free inbound messaging. Meaning that you don’t pay a cent to see messages coming from your contacts. You can also receive an unlimited number of inbound texts. Messages can be scheduled well in advance and there are even auto-responses to make use of whenever needed. Customer support is through phone and email. Pricing starts at $14.95/month.

  • ProTexting

    Another popular SMS marketing service, ProTexting stands out in many areas. Add an unlimited number of contacts, categorize the contacts as you wish, and run polls and contents with ease. You’ll also find subscription management functions to help keep track of SMS subscriptions. Above all, reporting on the platform is trouble-free. Get detailed, up-to-date reports covering every element of your campaign. Prices start at $49/month.

  • SumoText

    Finally, founded in 2007, SumoText has been around long enough to earn the trust of millions of users. It has a simple, interactive user interface, is easy to set up, and comes packed with tons of features designed to simplify your SMS marketing while increasing ROI. Whether you’re looking for auto-responders, polls, contests, or keyword management, SumoText has it all. Prices start from $79/month.

SMS text messaging is a great way to remind customers of important events and appointments and give them the great customer service they’ve come to expect from you and your business. As you can see, prices vary broadly based on features and tools within each. In today’s noisy world, text messages go directly to the customer on a device you know they use every single day, so you know they will see your message.

Other Text Message Service Additions:

Other services have reached out to me since the original publication and these services have now also made the grade of best text message services to consider:

  • TextMagic

TextMagic is a text messaging service for businesses that allows sending notifications, alerts, reminders, confirmations and conducting SMS marketing campaigns. This software has a variety of different features, which you may find on their website. Positive testimonials and reviews from customers is one more reason to take a precise look at the service. For more details on prices, you are welcome to contact TextMagic’s support team. TextMagic provides a 30 days free trial period and its lowest package starts from $10.

  • EZ Texting

    EZ Texting is arguably one of the best SMS marketing services when it comes to personalization. Their tools help you deliver messages in the right words and at the right time to maximize engagement. Unlike other services, you also get delivery alerts so you know when a message reaches its destination. Clients can generate elaborate reports covering everything including keyword performance. The company has a 14-day free trial period and plans start at $49/month.

  • SimpleTexting

    SimpleTexting provides all the tools needed to run an effective SMS text message marketing campaign. Run polls and content with ease and even schedule your SMSs and set up auto-responses. Something that stands out is that you can add details about each contact on your list such as location and other demographic information. Support is offered via phone, email, and live chat. Prices start from $25/month.

Click the link here for more information on why SMS marketing is a growing marketing powerhouse today.