Streaming has become a popular new form of content marketing. From gaming to music, streaming provides an interactive experience where viewers feel like they are part of the event. But what is it about streaming that makes it so appealing? And how can people involved with streamers or business owners use streaming effectively? Here are some insights on how you can build a customer base with the help of streaming.
Just like with social media, the platform you choose to use should depend on the content you create. There are popular streaming platforms out there specifically designed with gaming content in mind, others that are made for more serious uses of streaming, and some that are focused specifically on music. For example, Twitch is the most popular platform for gaming content. Other platforms like Hitbox focus on competitive gaming, while Ustream is geared towards an older demographic of gamers. If you want to create something related to filmography, SVOD, TVOD, or AVOD could all be good options for you. Musicians interested in using streaming to build their fan base should look into which platform is the most popular for their genre, and the same goes for any other type of things you might want to promote. Think about the product or service you want to sell, the best way to create interest in it, the demographic that are likely to use each platform, and then start doing your thing.
It doesn't matter how many people turn on your stream or whether you have a lot of viewers if nobody is going to stick around. The key to building a customer base with the help of streaming is to provide content that will keep them engaged, and it needs to be relevant for your own business. If you are selling hair products online, why not stream a tutorial on how to do a certain style with your products? Maybe you want to show viewers how to use them the right way. Your product selection should be based on what works for your content and who you are trying to target. That said, it's important that you don't make it too obvious that it's just about promoting your business. The content you create should have real value outside of what you're trying to sell. A good way to go about it could be to make your product only a small part of the video. If viewers are engaged with your content, they are more likely to stick around and become customers later on.
When you think about the help of streaming for growing your customer base, it is important for you to know that your stream isn't just about you trying to sell something, it's also an opportunity for people who have never heard of you to get involved with what you're doing. Creating a community where people feel like they belong is an important part of the streaming experience. The more you interact with people and make them feel like they are a part of your community, the closer they will get to becoming real customers. The best way to build a customer base is to be consistent with what you're doing and stay active on your channel. That way, people will start expecting your content at certain times, and start tuning in when they know you're supposed to post. Apart from that, a good way to connect with your audience is to create a sort of dialog. At the end of each video, you could ask them if they have any questions or if there is anything you can help them with. If people feel like they are heard and you acknowledge their requests, they will be more likely to come back for more.
It's a good idea to create a link to your live stream somewhere on your website and in all of the places where you promote your business. You can do this by adding it to all of your social media profiles, including YouTube and Instagram. This way, people who follow you or subscribe to you already know that they can check out what you're doing live. If it's a good stream, make sure you share the replay on all of your pages as well. Some people use live streaming to do a QnA, chat about a subject that's outside their typical type of content, or do a live walkthrough of a game for instance. It's usually a lot less structured than regular streams, and more laid back. You can use this to talk directly to the people in your chat and interact with them as if they were right next to you. If you need some assistance about the direction to take your business in, live streaming is a great way to get input from your audience and find out what they want.
Streaming is a very popular form of content marketing, with a lot of different ways to make use of it. If you want help with making an effective marketing strategy for your business, live stream it and see what kind of results you get! The most important thing is to provide engaging content and make sure you interact with your audience to reap all the help of streaming.