Category: Facebook Marketing

7 Common Facebook Advertising Mistakes and How to Avoid Them

January 21, 2024
Did you know that over $5 billion is wasted globally each year on Facebook advertising due to common yet avoidable mistakes? With more competition and rising CPMs on the platform, it's critical to have sound Facebook ad strategies in place. In this post, we will overview some of the most common pitfalls - from improper […]

Understanding Facebook Sequential Advertising: A Beginner's Guide

March 26, 2023
“The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.” -Mari Smith. Looking for a new creative way to reach and engage with potential customers using Facebook ads? If so, understanding Facebook's sequential advertising is a great place to start. Sequential advertising takes […]

How to Check In on Facebook from a Computer or via the Facebook App

October 9, 2022
You can let your friends and followers know where you've been by checking in on a Facebook location. On Facebook, you can tag an area when you check in there. Your friends and followers can see what restaurants, malls, airports, cities, and other places you visit. This guide highlights the steps to check in on […]

Tips for Successful Marketing Through Facebook

August 23, 2022
Social media, especially Facebook, is an easy way to stay in touch with friends and family. Now, Facebook is one of the most across-the-board market products and services and is becoming the reigning champ social media platform. Using Facebook ads to connect with your business is simple. People may see your business ads as they […]

How to Effectively Use Facebook Remarketing to Drive Sales and Leads

August 9, 2022
Do you want to increase sales and leads from your Facebook marketing campaigns? If so, remarketing could be the answer. Facebook remarketing is a powerful way to target people who have already shown an interest in your products or services. By targeting these individuals with relevant ads, you can boost sales and leads without having […]

8 Benefits Of Facebook Marketing For Your Business

December 2, 2021
Facebook marketing is generally not a new concept for most businesses. If anything, it is the pioneer in social media marketing. Before people had Instagram and Twitter ads, they had Facebook. It was where families and friends stayed in touch with each other. It’s also where businesses launched their products in the hope that their […]

Facebook's New Name: Meta - What Changes and What Stays the Same

November 18, 2021
Facebook has a new name!  In this episode, we dive into Meta, Facebook's new name including what changes and what stays the same.   Ready to dive in?  Click a link below to watch or listen to this episode. Listen Now: Listen to the Podcast on Anchor FM Subscribe: Halftime Mike on iTunes | Android […]

Use these Facebook Marketing Tools to Increase Engagement

November 9, 2021
Keep fans engaging. Use these 7 simple Facebook marketing tools to help you boost engagement metrics and convert more sales.

Facebook New Features Update

July 20, 2021
Here is a round-up some of the most impactful new Facebook features updates of the summer to help you make the most of the social network for your business.

Facebook Announces New Commerce Products and Platforms for Businesses

July 20, 2021
The internet is one of the most used means of marketing available to business owners. Social media sites such as Facebook, Instagram, and Twitter boast billions of users every single day. The most popular site among the aforementioned is Facebook. It appears like this is only going to continue as Mark Zuckerberg announces new commerce […]

The Beginner’s Guide to Advertising on Facebook

July 19, 2021
Since its incorporation in 2004, Facebook has become not only the most popular social network in the world. In fact, it boasts 1.56 billion daily users. However, it is also one of the leading platforms businesses across the globe use to promote their products and services. Given its vast number of users and the fact […]

Most Common Facebook Conversion Mistakes Every Business Owner Should Avoid

July 14, 2021
High converting Facebook conversion ads aren't something that you can produce overnight. However, you can achieve them with an expert Facebook ads agency. People are bombarded with online ads daily. Because of that, it’s important to be active when advertising your products and services across different platforms. All while creating value and staying relevant to […]

Tips for marketing on Facebook with the New iOS14 Privacy Changes

July 6, 2021
With the rollout of iOS 14 comes major privacy changes. Here are some strategy shifts for marketing with Facebook ads you can implement now.

How to Make the Facebook Algorithm Work for Your Business

April 27, 2021
Find it challenging to master the Facebook algorithm maze? Implement these tips to take advantage of the algorithm and connect with your target audience.

Updates to Facebook Ad Restrictions

November 3, 2020
Updates to Facebook Ad restrictions. Now marketers can ignore these restrictions without hurting campaign reach. Here are the details.

Top 7 Advantages of Facebook Marketing for Your Business

October 24, 2020
Social media platforms have changed the game in the marketing field. It appears that having a professional account is simply a must for every business owner - especially for small businesses. It's been shown that building a strong online presence can help them grow and become more recognizable. Running an effective marketing campaign on popular […]

Facebook Ads: How to Run a Killer Campaign That Delivers Results

August 21, 2020
Are you thinking about running a Facebook ads campaign? If so, you’re joining a long list of businesses that are using this form of marketing to promote their products and services. The popularity of Facebook ads needs little explanation. Facebook itself remains the world’s most used social media platform. Along with having a massive customer […]

How to Drive More Traffic to Your Website Using Instant Articles

July 2, 2020
Facebook, the largest social media platform, has a marketing tool called Instant Articles. Here's how you can use it to drive more traffic to your website.

How to Increase Brand Reputation on Facebook

June 30, 2020
Create brand awareness so potential customers trust your brand. Here are 4 actionable tips to follow to increase their brand reputation on Facebook.

A Guide To Facebook Ads: Effective and Economic

January 22, 2020
Many people are going to tell you that Facebook ads are a waste of money and that organic reach is dead, too. They aren’t exactly wrong, but there is a lot more to the story! Anytime somebody tells you that a platform is over, yet that platform is still being used by the majority of […]
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