Category Archives: Digital Marketing

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Geofencing Advertising Guide for Google and Facebook

Market to customers in a specific geographic location. Use this geofencing advertising guide to enhance customer experience, engagement and increase sales.

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Your Facebook Page is Not Enough!

Is your business Facebook Page Enough? Here’s what you can do to increase leads and sales with a well rounded digital marketing strategy.

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The Secrets to Writing on the Web: A 7 Point Checklist

Writing content for your website is challenging. Make sure to have a purpose for each piece of content. We drill down on the secrets to writing on the web.

Increase Your Income Online

How to Increase Your Income Online in 2019

In the online business world, every business needs to be highly focused on its marketing strategies to increase sales and revenue of the company.  One key way to do this is by improving the visitor conversion ratio on your website. Businesses often take many different approaches on how to optimize the conversion rate and it’s […]

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SMS Text Message Marketing with AI from Pony Express

A cost-effective way to communicate with customers is SMS text message marketing. Pony Express is a feature rich, fair priced system. Here’s our review.

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The Value of Resending Email Campaigns to Non-Opens

Resending email campaigns to non-opens is an effective way to get increase your open rates. 3 reasons you may get low email open rates and how to fix them.

Tips to Optimizing Your Site for Mobile First Indexing

4 Tried and Tested Tips to Optimizing Your Site for Mobile First Indexing

(Image Source) In the early days of the internet, search engines like Google only had to index the desktop version — rather, the only version — of a website. Those days are long gone. With the rise of smartphones and mobile internet, companies understood that people no longer rely primarily on personal computers to browse […]

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AI Comes to Marketing Management: A Review of Lately

Don’t have enough time to get all your social media posting done? Read our review of Lately a tool that uses AI to schedule social media and marketing tasks.

Connecting with Your Prospects: 3 Golden Rules of Social Media Marketing

It’s tough getting established as a small business. You could toil and work for hours, only to gain an inch in the grand scheme of things. And one area of importance—or the most important to some—that people often lack in is digital marketing. The most accessible way to approach digital marketing today is through the […]

5 Tips for a Successful Lead Generation Strategy

Excellent lead generation is an essential component of a marketing strategy. Examining what works and what needs to be replaced is important if you want to see any kind of success. Here are five tips for a successful lead generation strategy, helping you understand what needs to be included in a successful campaign. Use the […]