Category Archives: Digital Marketing

More people are spending most of their time online as a result of the pandemic. Now is the right time for you to seriously think about boosting your content marketing workflow to improve traffic to your website. But don’t do it haphazardly because a poorly planned and ineffective content marketing campaign can negatively affect your […]

There’s no doubt that digital marketing is powerful in helping businesses promote their brand across different online channels, like social media and search engines. Now more than ever, digital marketing strategies have become more in-demand during the COVID pandemic crisis, rapidly shifting businesses from brick and mortar to online stores. However, people make digital marketing […]

Marketing methods and techniques have significantly evolved throughout the years. These strategies have especially taken a new form as businesses rely on social media platforms and websites to market themselves. Organizations need marketing to reach out to their target audience, build an engaging relationship with their customers, attract new clientele, increase their revenues, and reduce […]

Marketing has largely evolved over the years. It grew from traditional strategies such as flyers, and large billboards to video advertisements, digital posters, and other modern marketing forms. Technology paved the way for the trade industry to reach a broader range of audiences with accessibility offered by the internet and gadgets. Now with the help […]

Over time, digital signage has changed the signage realm, introducing advanced features that greatly benefit businesses. However, despite the surge in popularity, most businesses face challenges in finding good digital signage solutions. Well, if you are in this fold, Look Digital Signage solutions can be the best for your business. With various digital signage product […]

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

When it comes to marketing, you have to be sure that you are getting the most bang for your buck. There are going to be endless amounts of spaces, however, you are going to have to be disciplined and choose the best one. Unfortunately, people make a ton of mistakes when it comes to marketing. […]

If you’re not a technology expert, you probably don’t think too much about your small business’s online presence. While you’re right to focus on your products, employees, and premises, you do need to avoid making these common errors.  In this post, we will share four common errors entrepreneurs make with their online content. 1. Keeping […]

Nowadays, social media marketing has become a vital part of digital marketing strategy. If you want to reach your target audience and turn them into loyal customers, you have to establish your presence on social media platforms. However, just because there are potential customers using a certain platform doesn’t mean you should use the same […]

Whether you’re just starting out or have an established business already, there is one key term that you should come to understand, and that is Search Engine Optimization or SEO. It’s critical to web success and growing your business audience through SEO. So, what is it and why is it very important for a business […]

Content marketing is famous among companies and consumers for various reasons. For companies, it generates traffic, builds consumer relationships, increases conversions, and could even be a source of revenue. For consumers, it’s an entertaining and informative way to know more about the company, its services, products, or employees. There are various ways you can carry […]

Digital marketing/advertising is a type of promotion where you utilize interactive and online channels. Internet marketing is a part of electronic advertising. The objective of digital marketing would be to keep a conversation with your customers, leads, and closing clients, while the objective of internet marketing is to bring in more traffic to your site. […]

When digital marketing first became a thing, it was essentially given a pretty big free pass. People weren’t really sure if their efforts were equating to anything, and even now it is hard to know, but there are some things you can do to measure your digital marketing progress. It can be hard to know […]

It is already 2021, but marketing is still part of it. It seems that as the years go by the more it is important for businesses to be seen by people. The marketing trends are different again this year. For companies, it wise to keep up with the trends and update marketing strategies. As a […]

Starting an e-commerce store takes a lot of the hassle of running a physical store out of the equation. You get more freedom in establishing the business model that works for you, and the pool of potential customers increases exponentially. After all, you have everyone using the internet as your potential customers. Unfortunately, reaching your […]

The term SaaS might well be familiar to you if you’re in this field. The idea of Software as a Service came about as the security and strength of our internet connections grew. It meant that no longer did we have to go out, buy a disc and install software on our computers, but rather […]

Never before have advertisers been able to target a market more precisely than you can today. With social media advertising and PPC for Google and Bing, you can find the exact person at the exact moment they are looking to buy your product or service. It used to be that you had to cast a […]

If you run a business, products website, or news site, you understand the challenges of maintaining an engaged user base. Even with an effective marketing channel, you should ensure that your client base remains actively engaged throughout. That said, besides email marketing and social media engagement strategies, push notifications from software like NOTIX provide an […]

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

With the continued development of the digital space, the most valuable way to keep your business on the go is through improving your digital marketing. Most small scale enterprise owners prefer modern and effective ways to market their products; thus, they focus on cost-effective marketing strategies such as digital marketing. Digital marketing involves the use […]