Category Archives: Digital Marketing

Small business owners can sometimes feel crowded out by the larger companies that are able to advertise across a number of channels at once, paying through the nose to draw in more consumers. For companies with multimillion-dollar marketing budgets, digital marketing can feel like a monopolizing joy, taking over web pages with well-designed and well-targeted […]

YouTube Ads for your Business. Learn what types of YouTube video ads your company can use and 3 quick tips for creating and a YouTube ad for your business.

Selling successfully on the Internet is all about being visible. But this is easier said than done, considering that there are millions of businesses showcasing products or services similar to yours. The best approach is to come up with the right marketing mix that boosts your online visibility. Of course, you cannot skip SEO because […]

There is no denying that we now live in a world very much dominated by the online space. We do so much online these days. We share our lives through the power of social media, and sharing pictures and day to day musings. We shop online, expecting the next day or even same day delivery. […]

Are you looking to get more customers online? This is an area of business that many companies struggle with and it can be hard to know how to boost online lead generation as it is so competitive online. It can be challenging enough to get people to visit your website when the search engines are […]

From organizing marketing strategies and campaigns to planning the roll-out of a new website, digital projects come in many forms. For those with experience in this field, it’s commonly accepted that not everything will go as planned: some deadlines may be missed, opportunities for improvements overlooked, and even forces of nature may sometimes derail progress.  […]

Dark Social: What It Is and What to Know. Here’s what you can do to help understand where your traffic is coming from to help allocate campaign budgets.

4 Ways You Can Use Social Media for Lead Generation Social media platforms are perhaps the most important arena in which modern marketing takes place. If you can nail down your social media marketing strategy, you will notice a significant uptick in interest in your business and traffic to your website. As well as providing […]

When it comes to converting your website visitors into patients, you must have a clear vision of your end objective as well as your audience. No matter where your practice is located or what line of medicine you practice, you need to have a defined purpose of what a successful conversion looks like. These objectives […]

It’s easy to create interactive surveys for insight into what your audience wants. This review of SurveyAnyplace can get you engaging with your customers.

With less than half of the year left, it’s easy to give up in 2019. We can start planning for 2020, right? You can, but you’d be missing out. Less than 10 percent of marketers aren’t treating digital PR as a priority. But you want to. Or you wouldn’t be reading this post. So jump […]

Struggling to develop a successful marketing strategy for your business? If so, geofencing may give you the edge you’re looking for. First things first: what is geofencing? In simple terms, this is a type of location-based marketing that alerts consumers about nearby offers. It allows you to deliver your campaigns to a targeted audience at a […]

Marketing has always been crucial for the success of any business. It takes the promotion of products and services to gain customers. And marketing is even more important in the digital age because most people are searching for much more on the Internet than checking on traditional media forms. They are searching online for products, […]

Marketing is something all businesses need to consider today. Let’s take a look at some online marketing areas to contemplate… What do you need to know to sell products or services online? Whether you run your own business, or you are an affiliate marketer, you need to know about the best digital marketing strategies if […]

Digital signage has exploded in recent years — and the power of those brightly colored screens hasn’t been lost on smart business owners. Leaders and managers who understand the importance of effective communication that resonates with an audience are looking to digital signage to help them engage their customers and highlight their employees. This is […]

In the modern era, no business can afford to ignore the opportunities created through digital marketing– especially medical professionals. While it’s true that the medical profession will always be a necessity, there’s a lot of competition in the marketplace. Modern medical practitioners need to stand out from the noise and connect with their audience. There […]

Market to customers in a specific geographic location. Use this geofencing advertising guide to enhance customer experience, engagement and increase sales.

Is your business Facebook Page Enough? Here’s what you can do to increase leads and sales with a well rounded digital marketing strategy.

Writing content for your website is challenging. Make sure to have a purpose for each piece of content. We drill down on the secrets to writing on the web.

In the online business world, every business needs to be highly focused on its marketing strategies to increase sales and revenue of the company.  One key way to do this is by improving the visitor conversion ratio on your website. Businesses often take many different approaches on how to optimize the conversion rate and it’s […]