From organizing marketing strategies and campaigns to planning the roll-out of a new website, digital projects come in many forms. For those with experience in this field, it’s commonly accepted that not everything will go as planned: some deadlines may be missed, opportunities for improvements overlooked, and even forces of nature may sometimes derail progress. […]
Dark Social: What It Is and What to Know. Here’s what you can do to help understand where your traffic is coming from to help allocate campaign budgets.
4 Ways You Can Use Social Media for Lead Generation Social media platforms are perhaps the most important arena in which modern marketing takes place. If you can nail down your social media marketing strategy, you will notice a significant uptick in interest in your business and traffic to your website. As well as providing […]
When it comes to converting your website visitors into patients, you must have a clear vision of your end objective as well as your audience. No matter where your practice is located or what line of medicine you practice, you need to have a defined purpose of what a successful conversion looks like. These objectives […]
It’s easy to create interactive surveys for insight into what your audience wants. This review of SurveyAnyplace can get you engaging with your customers.
With less than half of the year left, it’s easy to give up in 2019. We can start planning for 2020, right? You can, but you’d be missing out. Less than 10 percent of marketers aren’t treating digital PR as a priority. But you want to. Or you wouldn’t be reading this post. So jump […]
Struggling to develop a successful marketing strategy for your business? If so, geofencing may give you the edge you’re looking for. First things first: what is geofencing? In simple terms, this is a type of location-based marketing that alerts consumers about nearby offers. It allows you to deliver your campaigns to a targeted audience at a […]
Marketing has always been crucial for the success of any business. It takes the promotion of products and services to gain customers. And marketing is even more important in the digital age because most people are searching for much more on the Internet than checking on traditional media forms. They are searching online for products, […]
Marketing is something all businesses need to consider today. Let’s take a look at some online marketing areas to contemplate… What do you need to know to sell products or services online? Whether you run your own business, or you are an affiliate marketer, you need to know about the best digital marketing strategies if […]
Digital signage has exploded in recent years — and the power of those brightly colored screens hasn’t been lost on smart business owners. Leaders and managers who understand the importance of effective communication that resonates with an audience are looking to digital signage to help them engage their customers and highlight their employees. This is […]
In the modern era, no business can afford to ignore the opportunities created through digital marketing– especially medical professionals. While it’s true that the medical profession will always be a necessity, there’s a lot of competition in the marketplace. Modern medical practitioners need to stand out from the noise and connect with their audience. There […]
Market to customers in a specific geographic location. Use this geofencing advertising guide to enhance customer experience, engagement and increase sales.
Is your business Facebook Page Enough? Here’s what you can do to increase leads and sales with a well rounded digital marketing strategy.
Writing content for your website is challenging. Make sure to have a purpose for each piece of content. We drill down on the secrets to writing on the web.
In the online business world, every business needs to be highly focused on its marketing strategies to increase sales and revenue of the company. One key way to do this is by improving the visitor conversion ratio on your website. Businesses often take many different approaches on how to optimize the conversion rate and it’s […]
A cost-effective way to communicate with customers is SMS text message marketing. Pony Express is a feature rich, fair priced system. Here’s our review.
Resending email campaigns to non-opens is an effective way to get increase your open rates. 3 reasons you may get low email open rates and how to fix them.
(Image Source) In the early days of the internet, search engines like Google only had to index the desktop version — rather, the only version — of a website. Those days are long gone. With the rise of smartphones and mobile internet, companies understood that people no longer rely primarily on personal computers to browse […]
Don’t have enough time to get all your social media posting done? Read our review of Lately a tool that uses AI to schedule social media and marketing tasks.
It’s tough getting established as a small business. You could toil and work for hours, only to gain an inch in the grand scheme of things. And one area of importance—or the most important to some—that people often lack in is digital marketing. The most accessible way to approach digital marketing today is through the […]