Category Archives: Digital Marketing

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Instagram Analytics with Union Metrics

Want to know your Instagram analytics and stay ahead of the competition. Union Metrics, Instagram Checkup helps you understand your audience’s interests to generate more engagement and shares.

Are There Really Any Differences Between SEO & SEM?

SEO & SEM.. if you’re a marketer or you’ve spoken to digital marketers, you’ll probably have heard these terms before. What is the difference and how can it help you on your path to better understanding how to market your business. Well the answer is basic, SEO stands for Search Engine Optimization while SEM stands […]

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Trustpilot Reviews Online Platform

Trustpilot reviews is an online review platform. Helps consumers and businesses build trust. Our review covers features to pricing. Is right for you?

Understanding Modern Conversion Rate Optimization

In the sea of important online business factors, conversion rate stands as one that can boost sales with the smallest of changes. This is what one website found, according to a report by Forbes – by simply adding a smiling face to their website, they increased conversion rate by 100%. Conversion rate optimization is the process […]

Creating Low Cost Videos for Lead Generation

Simple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for many small businesses but they truly are “doable” for nearly all businesses.  The KEY is that you need to have a plan! It does not need to require a professional […]

Facebook Showing Crossposting to Instagram Option – Social Media Updates through January 24th

The year is off to a fast start in the realm of social media updates and one of the most exciting potential items is Facebook showing crossposting to Instagram options!  Welcome to this latest edition of the social media updates. Count on a new update every 2 weeks to keep you informed. Let’s dive in… […]

Game Plan for Social Media Lead Generation in 2019

In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019. Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019?  If, so, you’re in […]

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How Can Text Message Marketing Help Your Organization?

SMS or text message marketing should be part of your digital marketing strategy. Use these text message marketing ideas to engage your audience.

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Slide.ly: A Video Software Tool

Start prioritizing video for your business. Slide.ly is a video software tool that makes creating marketing videos easier. Here are the benefits.

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10 Top SEO Tools to Use in 2019

By adding these SEO tools you can monitor and improve the performance of your site. Here’s a list of the best SEO tools to use in 2019.

5 Digital Marketing Strategies Your Business Should Use in 2019

The world of digital marketing is constantly changing as new strategies emerge and new opportunities are exploited, so it’s pretty crucial that you stay on top of both the current and upcoming trends or you risk missing out and getting left behind.  So as 2018 comes to an end it’s a great time to look […]

Determining ROI from Social Media and Web Marketing: What Metrics Matter?

In this episode of Live with Mike! I dive into an area that is sorely needed and often not setup well. I talk about, “What Metrics Matter? Determining ROI with your Social Media and Digital Marketing.” Ready to dive in and learn what metrics you can and should be tracking to truly determine ROI for […]

SendPulse is a Powerful Advanced Online Marketing Automation System

       SendPulse is a web software tool that can benefit many businesses.  Why?  Because engagement is the cornerstone of any successful digital marketing strategy. If you can stay on top of your audience’s minds through strategic messaging, you are basically guaranteed more site visitors, leads, and ultimately sales. SendPulse marketing automation is a […]

Top SEO & Digital Marketing Tips for Your Website for 2019

2019 is around the corner and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website!  Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and […]

Creating and Selling an Online Course – Digital Product Sales Hacks

Creating and selling an online course can be a great way for you to pack your knowledge into a medium that can reach thousands of people and potentially help you achieve a very scalable long-term passive income source if done properly. Coming up with original expert content for an e-book or a digital course can […]

Social Media Updates Through Sept. 27th

It’s the start of autumn and that typically means an uptick in Social Media changes as the networks gear up for the pre-holiday season.  The past two weeks have kicked it off with a number of interesting updates and new releases. Let’s dig into some of the key ones for you:   Instagram May Divide […]

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Designing a Digital Content Strategy

Create and distribute content for your target audience. This brief guide will help you create an effective digital content strategy to meet your goals.

Product Promotion Using Modern Marketing Methods

Work Smarter, Not Harder If you’re going to have the best impact with marketing, it makes sense not to spend money on outreach solutions that don’t deliver ROI. Online marketing delivers high levels of ROI, though it’s got to be managed properly. There are a number of different digital outreach methods, and what is chiefly […]

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How to Create a Webinar Landing Page that Converts

Your webinar landing page will determine how many people register for it. Get more conversions with a well set up webinar landing page. Here are the steps.

Recent Social Media Updates Through August

As I just had my birthday at the beginning of the week, I have been reflecting on the past year and I always amazed at the speed of change online, and particularly in social media.  It will not stand still! Changes occur, updates are made, algorithms adjust, and to be effective we have to keep […]