Category Archives: Digital Marketing

Online Marketing Funnels and ROI

What are keys to online marketing funnels and ROI (return on investment) growth? That’s what every marketer wants to know, right? Ready to learn more about online marketing funnels and the different types of ROI you can and should aim for?  Sales is a key metric but there are other types of ROI to look […]

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Instagram Analytics with Union Metrics

Want to know your Instagram analytics and stay ahead of the competition. Union Metrics, Instagram Checkup helps you understand your audience’s interests to generate more engagement and shares.

Are There Really Any Differences Between SEO & SEM?

SEO & SEM.. if you’re a marketer or you’ve spoken to digital marketers, you’ll probably have heard these terms before. What is the difference and how can it help you on your path to better understanding how to market your business. Well the answer is basic, SEO stands for Search Engine Optimization while SEM stands […]

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Trustpilot Reviews Online Platform

Trustpilot reviews is an online review platform. Helps consumers and businesses build trust. Our review covers features to pricing. Is right for you?

Understanding Modern Conversion Rate Optimization

In the sea of important online business factors, conversion rate stands as one that can boost sales with the smallest of changes. This is what one website found, according to a report by Forbes – by simply adding a smiling face to their website, they increased conversion rate by 100%. Conversion rate optimization is the process […]

Creating Low Cost Videos for Lead Generation

Simple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for many small businesses but they truly are “doable” for nearly all businesses.  The KEY is that you need to have a plan! It does not need to require a professional […]

Facebook Showing Crossposting to Instagram Option – Social Media Updates through January 24th

The year is off to a fast start in the realm of social media updates and one of the most exciting potential items is Facebook showing crossposting to Instagram options!  Welcome to this latest edition of the social media updates. Count on a new update every 2 weeks to keep you informed. Let’s dive in… […]

Game Plan for Social Media Lead Generation in 2019

In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019. Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019?  If, so, you’re in […]

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How Can Text Message Marketing Help Your Organization?

SMS or text message marketing should be part of your digital marketing strategy. Use these text message marketing ideas to engage your audience.

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Slide.ly: A Video Software Tool

Start prioritizing video for your business. Slide.ly is a video software tool that makes creating marketing videos easier. Here are the benefits.