Do you know someone with a smartphone? Or maybe a better question is, "Can you name 5 adults without a smart phone?" Chances are quite high that either you have one or that you immediately can name a few people that do. Mobile statistics show that smartphone use in the United States continues to grow rapidly. […]
Today's reminder is brought to you by the folks living in reality. While many of you get this, this is for that 20% that still need to get a clue. Things have changed! It is no secret that online marketing today is different from traditional marketing. Gone are the days of simply strolling into town […]
Companies often come knocking, wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way. From primarily print driven and direct sales person to person, to now being online and global. As well, the shift has […]
The use of images and video in digital technology continues to grow. Why should businesses consider using video more? Images and video capture attention and help communicate messages faster, better, and with more emotional connection. With the speed of data networks and Internet service continuing to increase, the barriers to sending, sharing, and posting images […]
Using the New Instagram Video Feature for Business Instagram is hot! This social upstart was purchased by Facebook in 2012 and has a strong and growing user base. With celebrities, youth, and young adults spending significant time on this platform, it's captures a important demographic. As well, since being purchased by Facebook, Instagram has […]
Hotels have the opportunity to utilize Facebook as a key tool in their marketing strategy. With the power of social sharing of photos, posts, and deals that Facebook offers combined with the massive daily use of Facebook by individuals, Facebook can be a key marketing location for hotels. Combine the above facts with Facebook's Graph […]
A key legacy of Steve Jobs is innovation. When you think of Steve, you think of the iPhone, iPad, and resurgence of Apple. It's often helpful, however, to go back and look at the bigger picture. The trials at Apple that forced him out, the years away with Disney and Pixar, the stumble of Apple […]
Tumblr and WordPress are the two most popular platforms to choose from for hosting a blog separate from a company website. If you’re getting started, or wondering what to do in light of Yahoo's announced purchase of Tumblr, here's a quick guide on each platform to help you make an educated decision. NOTE: To be […]
Online digital marketing has evolved and continues to change. Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today's consumer is using multiple digital tools, and so to effectively reach them means a company should be utilizing multiple channels in message delivery. […]
Facebook is a powerful place for businesses to be represented and to connect with present and future customers. 1 billion users strong and growing, Facebook has become part of the fabric of our lives and a place a key place where your customers are spending time. Businesses can grow their sales, brand awareness, and customer […]
The invitations have been sent, the speculation and build-up has begun! On March 7, 2013, Facebook will unveil the coming new News Feed. The event will include information about the latest changes to Facebook's News Feed and a live demonstration. The News Feed was identified as one of the "Three Pillars of the Facebook Ecosystem" during […]
LinkedIn Company Pages Offer Businesses a Social Marketing Opportunity LinkedIn is known as the "Business Social Networking site," a legitimate business destination in the social media realm. As LinkedIn first launched, it was a place for individuals to have a "online business card." Now, however, LinkedIn has grown to become a full service social network […]
Yes, there's an App for that! The holidays have come and gone, and many opened a gift or used a gift card to purchase a new tablet or smartphone. Once past the point of initial setup, the question now is, "what apps should I be using?" and "how can I use this technology to best […]
What do you see as emerging trends in Social and Digital marketing for the coming year? Check out my post at Business2Community.com/social-business/ where I outline 5 Trends that I believe are set to become mainstream in 2013 and which savvy marketers should review and evaluate so they can prepare their business to take advantage of […]
QR Codes. What are they and how could they help your business? The term “QR” is shorthand for Quick Response. So a QR code is technically a “quick response code” and it is a two-dimensional barcode. Add QR Code Sign to your Store A well-placed QR code sign will not cost more than a piece of paper […]
Just last week, Google released yet another gadget that may win them more friends. It’s called the Google Checkout store gadget and it essentially allows you to use Google Checkout and Google Docs to to easily create your own online store in a matter of minutes. What makes the gadget especially interesting is that because […]
One of the most important elements of a successful organization is the staff team. You need the right people in the right roles! We can all relate to stories of hirings gone bad due to the "right fit". We also know people we'd like to "clone" because of the way they added value to the […]
One of the biggest hurdles (and most frustrating) to making a sale is getting the right person to call you back. As ancient as voicemail seems to be these days, it's often the primary tool you have to persuade someone to talk to you. Here are 7 great tips for leaving good voicemails. Explain the benefit […]
It's a new year and a long time since posting. I'm doing new things: Twittering - see www.twitter.com/mgingerich Vlingo - voice app on iPhone to update status in Twitter and Facebook via voice SEO tools - working on implementing tools to boost page rank Launch an advertising site. 2009 is the year I will launch […]
