It’s 2019 and even smaller companies are beginning to develop dedicated apps to help with marketing, boost sales, and find new customer bases. Does it mean that you are losing out by not investing in app development for your own company?
Well, the answer may quite frankly be a yes, unfortunately, for many businesses. To understand why both an entrepreneur with a new online start-up and a veteran businessman with a stable offline business can gain a lot from dedicated business apps, let's go through the following key reasons.
Until and unless your business specifically caters to a group of people who never use a smartphones, it is almost a guaranteed fact that most of your customers have and do use a smartphone. It doesn’t matter if you sell truck tires near a gas station or have a restaurant in a small part of town, your potential and present customers are all using smartphones. And having your own business app installed on their phones can help you stay in contact with them. An app can help notify people about new offers that you might have going at the time with push notifications to the phone via the app. It can also introduce your new products directly via the app to the key audience that is interested in it.
According to a Nielsen report, the month of February 2018, saw an increase of more than 12% in the time that an adult Australian spent on their smartphones when compared to February of the year before. Smartphones in 2019 continue to be the number one choice of device for time spent in front of a screen in both Australia and the entire world. In light of these facts and so many others, it would be safe to state that the chances of reaching your target audience become significantly higher when you have an application dedicated to the most widely used smart devices on the planet. Even if your business is already doing well and you don’t feel the burning need to innovate, a dedicated smartphone application will widen your reach, strengthen customer retention, and facilitate growth, which is what business is all about. Plus, it positions you for the years ahead to be relevant and agile to reach customers where they spend time.
Customer experience is everything in this connected world that we do business in and, therefore, in order for your app development budget to give positive results, it needs to be developed by proven, experienced app developers. A 2-Star rating on the App Store or the Play Store will do nothing for your business, so make sure that the application represents your company’s name well on these digital platforms.
Find someone with plenty of experience in the industry if you want the end result to be desirable. For example, there’s Appetiser who has developed applications for famous companies in not just Australia, but multinational organizations from across the globe as well. Lego, Samsung, The Salvation Army, and Cadbury are just some of the many big names that they have worked with, which in itself is a confidence builder in terms of the quality they will deliver and that is necessary to see a good ROI. However, that's not all there is to it!
Evolution is not just a Darwinian theory of adaptability that is exclusively applicable to biology. Adaptability is necessary to survive and make progress in business as well! The digital revolution in business is happening right now and smartphones are the most widely used platforms to experience this. Because of this, it makes sense to realize, accept and adapt accordingly, to take advantage of the tremendous business potential that apps hold. Now is the time to consider app development for your business to help secure greater growth and retention of business through the delivery of a more personalized experience.
