Everyone wants to grow their business. In many industries today, what worked the previous two decades is no longer working today. Are you in that boat? Has your business climate shifted? The Digital World, basically the web and social media, has changed that. Processes are different, customer acquisition and support are different, and new models […]
Video conferencing gives businesses a way to bring teams together outside of the traditional office meeting. It also allows a regional business to expand nationally or even internationally with "in person" meetings online. This technology is growing in use and features, and small businesses would be wise to brush up on the potential tools available! […]
For small business owners, managing costs and efficiencies is critical. Often, finding ways to simplify administrative processes and save time can mean the difference between a profitable and unprofitable quarter. Enter Expensify, an online expense management application that can take the time (and tedium) out of expense tracking and reporting. Known for its user-friendly […]
Ready to build your personal brand? Need a roadmap for creating a raving community and taking your business to the next level? My guests today help businesses do this for a living! Andy Zitzmann and AJ Amyx are Co-Founders of the GAMETIME Movement where they help leaders and high achievers launch and monetize their message both […]
Ok, I want some questions! My goal with the Halftime Mike podcast is to be relevant and helpful, giving you practical insights. So, I really need to know a bit more about the pressing questions and issues you face related to: Social Media Marketing Facebook Marketing specifically Online Marketing Tech Tools It's pretty broad but […]
Advancements in technology happen all the time. When a "point of pain" is addressed with a new technology solution, it's always time for celebration. I'm celebrating this new service, Sniply, for the pain point it solves for businesses using social media! Snip.ly is a service which allows you to have the power of social media […]
How can you "up your game" online? What's a way to take your social media "to the next level"? In this episode I fly solo and dive into just that! Online and Social Media Marketing for Small Business The caveat here is that this is a unedited email I sent to an acquaintance. She's had […]
Can social media help you grow your small business? Do you need a "brand"? What is a "personal brand" and can it help your business grow? This week I am joined by a special guest who answers "YES!" to each of those questions above! My guest, Jill Boudreau, is having some amazing business success! She's […]
I'm all about saving time! Being efficient is HUGELY important to me. I'm definitely a GTD (Get Things Done) kinda guy and I love shortcuts to help me accomplish more faster. I've been stacking up some Google shortcuts and I thought it was about time to compile and share a few! Did you know that […]
The statistics continue to astound… 90% of American adults have a cell phone (Pew Research 1/2014), As of the end of September, 72% of U.S. mobile users have a smartphone (comScore Report). We have become a mobile computing society. For businesses, this means there is an important need to consider how to reach and do […]
I like to get things done, how about you? Is your productivity up-to-snuff? Do you ever have projects that take way longer than they should? Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know to market successfully on Facebook today! It's all about keeping […]
This isn't a new Facebook tool, but it's likely the most powerful underutilized tool in Internet Marketing today! For the majority of people in the U.S., Facebook is a social network for connecting with friends, following businesses they "Like" and in general an entertainment destination where they spend time. Businesses, however, can have a different […]
The web changes. It changes rapidly. It changes continually. This means your website must change. What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]
It's been said, "Everything rises and falls on leadership." A critical key to business success but often overlooked in the pursuit of quick gains and flowing with the latest trends, is leadership. Leadership matters. It's the under-girding and visionary force that sustains and unifies. In this episode of the Halftime Mike podcast I'm privileged to […]
Every business is interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: "Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them." […]
Wanting to really see LinkedIn grow leads and become a ongoing power prospecting tool for you and your business? Listen in on this Halftime Mike Podcast episode where Melonie Dodaro brings some great insights from her new book! In This Episode In this episode I interview LinkedIn author and expert Melonie Dodaro. We get to […]
One often overlooked key for small business growth and sustained success is collaboration! In This Episode In this episode I dive into some of my story on business growth and how collaboration with others played a key role. Collaboration is related to but different than partnering. It's not about merging with others, though that […]
The social media marketing landscape is constantly changing, making it challenging for businesses to keep up. For savvy marketers who understand the different channels (Facebook, Twitter, etc…) and how to use them, the task is somewhat manageable, though the pace of change is always fast. The real challenge, however, comes from identifying which emerging new […]
Are you using Pinterest for your business? Maybe you should be. Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]
Have you ever been surprised by your experience at a business? Not, negatively, but a very positive surprise? I've got a story to share in this episode! This mini-podcast is on my business experience with a tire company where I went to have the tires replaced on our family minivan. When I think of businesses […]
