Category: Business

Establishing Brand Consistency for Small Businesses

November 21, 2018
Developing your brand is key to your business’ success, and even as a small business, you need to use the same due care and attention as the larger organizations. Your company website, your social media platforms, packaging, and stationery all need to reflect who you are as a business and help you to establish your […]

Why Your Office Needs Video Chat Conferencing

November 21, 2018
You cannot run a business (a successful one, at any rate) without connections. Sure, you can manage it from home, but you still need to deal with customers and clients and other businesses from the phone. Trying to avoid or otherwise not optimizing how you deal with these relationships could be your downfall. Your company […]

Top SEO & Digital Marketing Tips for Your Website

November 15, 2018
A new year is here and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website!  Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and […]

What Makes a Productive Office?

November 12, 2018
It’s the question that every dedicated office manager should be consistently asking themselves: how do I make my office more productive? Productivity is strongly correlated with the success and profit-generating potential of businesses. Each and every staff member can fluctuate wildly in the energy that they put into their work, and if these fluctuations are […]

Brand Tone of Voice and How the Right Tone Could Boost Your Online Presence

October 30, 2018
A guide to your business brand tone of voice. The right tone of voice can skyrocket your brand and conversely the wrong tone of voice can kill a brand.

Book Launch Podcast of Making the Miles Count

October 18, 2018
Special unique episode here with the book launch podcast of Making the Miles Count! Also covered is a key small business issue, whether your business entity should be an llc or s corp. I'm excited to announce and discuss the release of my newest book, "Making the Miles Count", a guide to living beyond the […]

Project Management Software Comparison: Asana vs. Basecamp vs. ProofHub

October 16, 2018
Get organized with online project management software. Let's compare three project management software tools: Asana, Basecamp, and ProofHub.

Creating and Selling an Online Course - Digital Product Sales Hacks

October 10, 2018
Creating and selling an online course can be a great way for you to pack your knowledge into a medium that can reach thousands of people and potentially help you achieve a very scalable long-term passive income source if done properly. Coming up with original expert content for an e-book or a digital course can […]

3 Ways to Enhance Your Supplier Chain

October 8, 2018
One of the mistakes that most business owners make when it comes to their supply chain is to assume that the process is a simple business function. This is an error that will have an ongoing effect on your ability to improve and enhance your supply chain. It is more useful to look at your […]

5 Strategies For Entering a New Foreign Market

October 4, 2018
Entering a new foreign market is not something that companies should do spontaneously. You need a thorough strategy and must first focus on your domestic market. If you are not succeeding locally, where you should be most familiar with the culture and its people, how can you hope to understand the international business world? Next, […]

What Is Outsourcing And What You Should Think About Before You Do It

September 26, 2018
Outsourcing is the process of hiring another individual or company, to handle particular business activities for you. It can, in the long term, save you both time and money, but before you look at getting someone in to do the work, it is important to make sure that it is something that is worthwhile for […]

6 Benefits of Using a Customer Relationship Management System for your Small Business

September 24, 2018
Customer relationship management (CRM) systems enable organizations to cultivate marketing strategies for business success. As an information technology (IT) platform, CRM software stores your customers’ data and interactions in a centralized databank to facilitate generation and regeneration the next stage of sales. Ideally, the core function of a CRM system is to obtain new customers […]

From Scratch to Market: How to Build IoT Technology

September 21, 2018
It’s no secret just how popular the Internet of Things has become in society. Today, it is said that there are more devices connected to the world wide web than there are people! So, why don’t you try and get in on the action? You too can build your very own IoT technology from scratch […]

The Best Approaches for Outsourcing Customer Service

September 21, 2018
For some business owners, the concept of outsourcing customer service to a third-party provider can be challenging and confusing.  While you understand outsourcing makes sense for certain everyday business practices, you may be unsure if and when it is actually needed, and how these services can help your company. With these questions in mind, let’s […]

Email Marketing Tips: Keys for Each Stage of the Buying Cycle

September 20, 2018
Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing valuable?  People still read email!  They deal with the inbox, and they buy from emails.  They buy from email marketing more than directly from social media!  In fact, the there is […]

Practical Tips for Anyone Starting an E-commerce Business

September 12, 2018
The internet is increasingly becoming a good space for entrepreneurs to flex their muscles and capture their target audiences. This may be because so many people now have access to it and as a result, are socializing, connecting, as well as shopping online. It only makes sense that in response to this, businesses would decide […]

How Social Media Is Used To Sell Real Estate

September 4, 2018
Social media is now a key marketing platform for the real estate industry. With a high number of buyers preferring social channels to discover real estate opportunities, it would be a mistake to overlook social in real estate marketing campaigns.

4 Ways to Truly Invest in Your Business Security

September 4, 2018
When you own a business, the thought that anything bad might happen to it is sometimes too much to bear. However, risks to business security exist on a large scale, and you can only avoid them when you tackle each one head-on. This can be difficult to do when you have a vast variety of […]

How to Create a Webinar Landing Page that Converts

August 30, 2018
Your webinar landing page will determine how many people register for it. Get more conversions with a well set up webinar landing page. Here are the steps.

An Overview of Google Search Console

August 21, 2018
Track your website performance with Google Search Console. This brief overview covers Google's free tool that provides helpful info on website performance.
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